$49K Smart Fitness Studio: Loyal Members, Equipment Included
The Exercise Coach franchise for sale in Groton, Connecticut
List Price: $49,000 USD
Key Facts
Annual Gross Revenue
$158,118 USD
Cash Flow
Upon Inquiry
Seasonal Business
No
Value of Inventory
Less than $25,000
Value of Assets
$50,000 – $100,000
Year Established
2020
Business Operates From
My office or commercial location
Location Is
Leased
Approx. Monthly Rent
$2,500
Total Employees
Less than 10
1–3 MonthsTransition
Support
SomewhatPrice/Terms
Flexibility
SomeSeller financing Available
Part-timeOwner
Involvement
About this Business
Established boutique fitness studio with loyal members, recurring subscriptions, and strong reviews. Priced at just $49K, this is a rare chance to take over a profitable wellness studio that already has clients, equipment, and a proven model in place.
The studio helps adults build strength, move better, and stay active as they age through guided sessions using smart, technology-assisted training equipment. Members follow a structured program designed to deliver efficient workouts and measurable results.
The business generated about $158,000 in revenue in 2025 and remains profitable, supported by recurring monthly memberships from long-term clients. Many members have trained here for years and rely on the studio to stay strong, mobile, and active.
Operations are simple and supported by three dependable part-time staff who lead day-to-day training sessions. About $90,000 in specialized fitness equipment is included, allowing a buyer to avoid the major cost of launching a similar studio from scratch. The appointment-based model and repeat memberships create a predictable rhythm to the business.
The current owner has a demanding full-time career and has not been able to give the studio the attention needed to maintain growth. A more engaged owner could quickly rebuild momentum by reactivating past members and strengthening referral relationships with chiropractors, trainers, and other local wellness providers. Opportunities to acquire an established studio at this price point are rare!
The seller is motivated and willing to consider some seller financing for the right buyer. Transition support will be provided. Inquire now!
Growth opportunities
Growth potential lies primarily in consistent owner engagement and local relationship building. Reconnecting with past members, increasing referrals from chiropractors, physical therapists, and other wellness providers, and expanding community visibility through events and partnerships could quickly rebuild membership. With the systems, staff, and equipment already in place, a motivated owner focused on client relationships and local outreach has a clear path to grow revenue and restore momentum.
Owner's Day-to-Day Involvement
The current owner spends about 15 hours per week overseeing the studio, primarily handling staff management, ordering supplies, and basic bookkeeping. Day-to-day sessions are led by the existing team. However, the business would benefit from a more involved owner who can focus on member relationships, local outreach, and growing the client base. A hands-on owner presence would likely help rebuild momentum and drive stronger membership growth.
Asset Description
Assets include: 4 pieces of Exerbotics, 360 machine, 2 bikes, hip machine, multi-trainer machine, desks, book case, chairs, benches, filing cabinets, break room equipment. These are estimated at $90,000.
Inventory Description
Inventory: supplements, branded gear, office supplies, cleaning supplies valued at about $2,000.
Reason for Selling
The owner is focusing on a separate full-time career and cannot give the studio the time and attention it needs to grow.
Why I Love My Franchise
The program works! It helps adults change how they age, so they can live better lives!
About The Exercise Coach
The Exercise Coach® is a unique fitness franchise that specializes in personalized training for clients aged 45 and older, targeting busy professionals and retirees. With an average initial investment ranging from $129,983 to $351,785, it offers a low-cost, high-return business model in the competitive fitness industry.
Each studio is designed to be small and private, typically between 800 to 1,200 square feet, providing a comfortable and focused workout environment. The franchise utilizes proprietary fitness technology known as Exerbotics, which enhances the training experience and provides exclusive rights within the fitness sector. This technology-driven approach, combined with one-on-one personal training sessions led by trained exercise coaches, ensures clients receive tailored workouts that align with their individual fitness goals.
Since its inception in 2018, The Exercise Coach® has sold over 200 territories, positioning itself as a leading brand with minimal competition in a growing market.
Franchisee Support
The Exercise Coach® offers extensive support to franchisees, including 55 to 77 hours of classroom instruction and hands-on training at the corporate headquarters. Ongoing support features a dedicated business coach, access to an industry-leading CRM for real-time business management, and turnkey marketing strategies. Franchisees also receive assistance with site selection, lease negotiations, and staff training, ensuring they have the tools needed to successfully manage their studios and deliver high-quality fitness services.
Brand Accolades & Awards
The Exercise Coach® has been recognized with numerous awards, including ranking on Entrepreneur’s Franchise 500 from 2014-2016 and 2021-2023. It was recently named the #1 largest personal training brand in the U.S. and the 6th highest-ranked fitness franchise in North America. In 2023, it earned the #137 spot on Entrepreneur Magazine’s Franchise 500 and was the #1 fastest-growing personal training franchise in America, further solidifying its position as a leader in the fitness industry.
Industry / Market
The fitness industry is a $33 billion market, yet many people over 50 feel underserved. The Exercise Coach® capitalizes on this gap by targeting an aging demographic that controls much of the disposable income in the U.S. With 1 in 6 Americans projected to be over 60 by 2030, The Exercise Coach® is perfectly positioned to cater to this growing market, offering tailored fitness solutions that promote health and longevity, particularly among Baby Boomers who are increasingly health-conscious as they age.
Ideal Owner
The ideal franchisee is a health-conscious individual with a passion for personal training and helping others achieve their fitness goals. They should be customer-oriented, empathetic, and capable of providing personalized training programs. A background in exercise science, personal training, or healthcare is advantageous, along with strong communication skills to motivate and support clients.