$49K Smart Fitness Studio: Loyal Members, Equipment Included
The Exercise Coach franchise for sale in Groton, Connecticut
List Price: $49,000 USD
Key Facts
Annual Gross Revenue
$158,118 USD
Cash Flow (SDE)
Upon Inquiry
Seasonal Business
No
Value of Inventory
Less than $25,000
Value of Assets
$50,000 – $100,000
Year Established
2020
Business Operates From
My office or commercial location
Location Is
Leased
Approx. Monthly Rent
$2,500
Total Employees
Less than 10
1–3 MonthsTransition
Support
SomewhatPrice/Terms
Flexibility
SomeSeller financing Available
Part-timeOwner
Involvement
About this Business
Established boutique fitness studio with loyal members, recurring subscriptions, and strong reviews. Priced at just $49K, this is a rare chance to take over a profitable wellness studio that already has clients, equipment, and a proven model in place.
The studio helps adults build strength, move better, and stay active as they age through guided sessions using smart, technology-assisted training equipment. Members follow a structured program designed to deliver efficient workouts and measurable results.
The business generated about $158,000 in revenue in 2025 and remains profitable, supported by recurring monthly memberships from long-term clients. Many members have trained here for years and rely on the studio to stay strong, mobile, and active.
Operations are simple and supported by three dependable part-time staff who lead day-to-day training sessions. About $90,000 in specialized fitness equipment is included, allowing a buyer to avoid the major cost of launching a similar studio from scratch. The appointment-based model and repeat memberships create a predictable rhythm to the business.
The current owner has a demanding full-time career and has not been able to give the studio the attention needed to maintain growth. A more engaged owner could quickly rebuild momentum by reactivating past members and strengthening referral relationships with chiropractors, trainers, and other local wellness providers. Opportunities to acquire an established studio at this price point are rare!
The seller is motivated and willing to consider some seller financing for the right buyer. Transition support will be provided. Inquire now!
Growth opportunities
Growth potential lies primarily in consistent owner engagement and local relationship building. Reconnecting with past members, increasing referrals from chiropractors, physical therapists, and other wellness providers, and expanding community visibility through events and partnerships could quickly rebuild membership. With the systems, staff, and equipment already in place, a motivated owner focused on client relationships and local outreach has a clear path to grow revenue and restore momentum.
Owner's Day-to-Day Involvement
The current owner spends about 15 hours per week overseeing the studio, primarily handling staff management, ordering supplies, and basic bookkeeping. Day-to-day sessions are led by the existing team. However, the business would benefit from a more involved owner who can focus on member relationships, local outreach, and growing the client base. A hands-on owner presence would likely help rebuild momentum and drive stronger membership growth.
Asset Description
Assets include: 4 pieces of Exerbotics, 360 machine, 2 bikes, hip machine, multi-trainer machine, desks, book case, chairs, benches, filing cabinets, break room equipment. These are estimated at $90,000.
Inventory Description
Inventory: supplements, branded gear, office supplies, cleaning supplies valued at about $2,000.
Reason for Selling
The owner is focusing on a separate full-time career and cannot give the studio the time and attention it needs to grow.
Why I Love My Franchise
The program works! It helps adults change how they age, so they can live better lives!
About The Exercise Coach
The Exercise Coach is a boutique fitness franchise built around technology-driven strength training for the 45-and-older market. Founded in 2000 by Brian and Gerianne Cygan and franchising since 2011, the brand delivers two 20-minute, one-on-one sessions per week led by Certified Exercise Coaches rather than the crowded, high-intensity format of conventional gyms.
Each studio runs on Exerbotics, proprietary AI-assisted resistance equipment that personalises and tracks every workout, giving the brand an exclusive technology platform and protected territories. Studios are small and lean: typically around 1,000 square feet in Class A or B office, retail or medical space, staffed by three to five mostly part-time employees. The model suits both single-unit owner-operators and multi-unit developers.
The network has grown to more than 200 US studios plus locations in Japan and over 400 territories awarded, positioning it as the largest personal training chain in the United States. Its focus on an older, underserved demographic and a recurring membership base sets it apart from volume-led group fitness concepts.
Franchisee Support
Incoming owners complete the proprietary Exercise Coach certification, which combines online learning with 55 to 77 hours of classroom and hands-on instruction at corporate headquarters; no prior fitness experience is required. Ongoing support includes a dedicated business coach, KPI-driven business reviews, an industry-leading CRM for real-time studio management, corporate-led digital and print lead generation, and franchisee peer groups plus a manager mentor program. Resale buyers should confirm what transfer training and CRM and Exerbotics system access the franchisor provides to incoming owners and existing staff.
Brand Accolades & Awards
The Exercise Coach has ranked repeatedly on Entrepreneur's Franchise 500 (across 2014–2016 and 2021–2023, including #137 in 2023) and continues to appear in recent editions. The brand is recognised as the largest personal training chain in the United States, has been named the #1 fastest-growing personal training franchise in America, and ranks among the top fitness franchises in North America. For resale buyers, brand-level recognition should be weighed alongside the specific studio's local reviews, membership loyalty and community reputation.
Industry / Market
The US health and fitness club industry generates well over $30 billion in annual revenue, yet adults aged 50 and older remain underserved by conventional, high-intensity gyms. This demographic is among the fastest-growing in the country and controls a disproportionate share of discretionary spending; by 2030 roughly one in five Americans will be 65 or older. Demand for low-impact, time-efficient strength training tied to healthy aging continues to rise, and the membership model gives resale buyers useful visibility into recurring revenue.
Ideal Owner
The Exercise Coach suits relationship-driven operators who enjoy coaching, community building and motivating clients, particularly within the 45-plus demographic. No fitness or exercise-science background is required; the brand prioritises leadership, strong interpersonal skills, a genuine interest in health, and the discipline to follow proven systems. Single-unit owners are often hands-on in the studio alongside their team, while multi-unit developers take a more executive role managing staff, marketing and growth. A consultative, service-oriented sales approach helps convert and retain members.