Bricks And Minifigs Carlsbad
Bricks And Minifigs franchise for sale in Oceanside, California
List Price: $330,000 USD
Key Facts
Annual Gross Revenue
$650,000 USD
Cash Flow
$100,000 – $150,000
Seasonal Business
No
Value of Inventory
$100,000 – $150,000
Value of Assets
$100,000 – $150,000
Year Established
2024
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
$8,000
Total Employees
Less than 10
1–3 MonthsTransition
Support
SomewhatPrice/Terms
Flexibility
NoneSeller financing Available
Part-timeOwner
Involvement
About this Business
Turnkey Bricks & Minifigs Franchise – Carlsbad, CA (Near LEGOLAND, Strong Revenue & Community)
Asking Price: $330,000
Annual Revenue: ~$650,000
Size: 1,625 sq ft
Established Bricks & Minifigs franchise located just minutes from LEGOLAND California, benefiting from consistent foot traffic from both local families and tourists.
This is a fully operational, turnkey retail business with a loyal customer base, trained staff, and strong brand recognition in a high-demand market.
Business Highlights:
- Prime location near LEGOLAND California with year-round tourist activity
- Over 10,500 social media followers providing a strong, engaged marketing channel
- Loyal community built through buy/sell/trade activity, events, and repeat customers
- Multiple revenue streams including new and pre-owned sets, minifigures, bulk LEGO, and trade-ins
- Fully built-out store with established systems and operational processes
- Backed by a nationally recognized franchise with strong brand demand
Operations:
- Turnkey with trained team in place
- Streamlined inventory sourcing and resale model
- Consistent foot traffic and repeat business
Lease & Facilities:
- 1,625 sq ft retail space
- 7 years remaining on a 10-year lease
- Rent approximately $8,400/month (including NNN)
- Stable lease structure provides long-term operating visibility
This is an ideal opportunity for an owner-operator, entrepreneur, or LEGO enthusiast looking to step into a proven concept with strong community roots and immediate revenue.
Additional financial details available to qualified buyers upon request.
Growth opportunities
Expand events, birthday parties, and community programming Online/e-commerce sales Further leverage social media audience for targeted promotions and retention
Owner's Day-to-Day Involvement
As owners, we primarily provide high-level oversight of store operations and support a trained team. Responsibilities include reviewing scheduling, approving payroll, and monitoring inventory levels and purchasing decisions. We also oversee hiring and HR needs, while ensuring systems and procedures are followed. Regular audits of cash, inventory, and operations help maintain accuracy and performance. Day-to-day execution is handled by staff and established processes
Additional Info
The business has built strong, mutually beneficial partnerships with local businesses across Carlsbad, Oceanside, Vista, and San Marcos. These collaborations—especially hosted events at popular local breweries—have consistently driven brand awareness and new customer acquisition. Notably, ticketed build events have sold out within hours, demonstrating both the strength of the brand and the highly engaged community we’ve cultivated.
Asset Description
Store Fixtures & Build-Out: All shelving, displays, minifigure towers, bulk tables, signage, POS setup, and overall retail build-out Point-of-Sale & Operating Systems: POS system, pricing models, inventory processes, and standard operating procedures for day-to-day management CRM Equipment
Inventory Description
LEGO® in various forms of completion. "Bulk" pieces Pre-built used sets New-in-box Third part custom sets and minifigures
Reason for Selling
We are selling due to balancing full-time careers alongside franchise ownership. While we are proud of what we’ve built and fully believe in the strength of the business, we recognize that an owner able to dedicate more focused time and attention could further accelerate growth and expansion opportunities.
Why I Love My Franchise
We love this franchise because it combines our passion for LEGO® with building a positive, community-focused business. We enjoy supporting local families, collectors, and fans while creating a welcoming space centered on guest experience. Equally important is developing our team—helping staff grow their skills, confidence, and personal goals. It’s rewarding to run a business that brings joy, connection, and creativity to both our guests and team alike.
About Bricks And Minifigs
Bricks And Minifigs is a specialty retail franchise founded in 2011 that focuses on buying, selling, and trading LEGO® bricks, minifigures, and related collectibles. The brand caters to LEGO enthusiasts of all ages by offering a unique, community-driven shopping experience that combines new sets, rare pieces, and custom creations. With a growing network of franchise locations across the U.S., Bricks And Minifigs has carved out a niche in the expanding collectibles and hobby market. The franchise model emphasizes low overhead, strong community engagement, and a passion-driven business approach. This makes it an appealing opportunity for entrepreneurs who love LEGO and want to build a business around a popular, evergreen product line with a loyal customer base.
Franchisee Support
Bricks And Minifigs provides franchisees with comprehensive training on inventory management, customer service, marketing, and store operations. Franchisees receive ongoing support including access to a proprietary inventory system, marketing materials, and operational guidance. The franchisor assists with site selection, store design, grand opening support, and continuous business development coaching. This support network helps franchisees build strong local brands and foster engaged LEGO communities.
Brand Accolades & Awards
Bricks And Minifigs has been recognized as a leading franchise in the collectibles and specialty retail sector. It has been featured in franchise industry publications and hobbyist media for its innovative business model and rapid expansion. The brand’s reputation for quality service and community focus has earned it positive reviews and growing franchisee satisfaction.
Industry / Market
The global toy and hobby market is projected to grow steadily, with LEGO-related products maintaining strong demand due to their enduring popularity and collector appeal. The specialty collectibles segment benefits from increasing interest in nostalgic and hobbyist products. Bricks And Minifigs is well-positioned to capitalize on these trends, offering franchisees access to a resilient, niche market with repeat customers and expanding demographics.
Ideal Owner
The ideal Bricks And Minifigs franchisee is a passionate LEGO enthusiast with strong retail or customer service skills. Prior business experience is helpful but not required, as training is provided. Owners should be community-oriented, detail-focused, and motivated to create engaging in-store experiences that attract hobbyists and families alike. A love for the product and commitment to excellent service are key to success.