Bricks And Minifigs Carlsbad
Bricks & Minifigs franchise for sale in Oceanside, California
List Price: $330,000 USD
Key Facts
Annual Gross Revenue
$650,000 USD
Cash Flow (SDE)
$100,000 – $150,000
Seasonal Business
No
Value of Inventory
$100,000 – $150,000
Value of Assets
$100,000 – $150,000
Year Established
2024
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
$8,000
Total Employees
Less than 10
1–3 MonthsTransition
Support
SomewhatPrice/Terms
Flexibility
NoneSeller financing Available
Part-timeOwner
Involvement
About this Business
Turnkey Bricks & Minifigs Franchise – Carlsbad, CA (Near LEGOLAND, Strong Revenue & Community)
Asking Price: $330,000
Annual Revenue: ~$650,000
Size: 1,625 sq ft
Established Bricks & Minifigs franchise located just minutes from LEGOLAND California, benefiting from consistent foot traffic from both local families and tourists.
This is a fully operational, turnkey retail business with a loyal customer base, trained staff, and strong brand recognition in a high-demand market.
Business Highlights:
- Prime location near LEGOLAND California with year-round tourist activity
- Over 10,500 social media followers providing a strong, engaged marketing channel
- Loyal community built through buy/sell/trade activity, events, and repeat customers
- Multiple revenue streams including new and pre-owned sets, minifigures, bulk LEGO, and trade-ins
- Fully built-out store with established systems and operational processes
- Backed by a nationally recognized franchise with strong brand demand
Operations:
- Turnkey with trained team in place
- Streamlined inventory sourcing and resale model
- Consistent foot traffic and repeat business
Lease & Facilities:
- 1,625 sq ft retail space
- 7 years remaining on a 10-year lease
- Rent approximately $8,400/month (including NNN)
- Stable lease structure provides long-term operating visibility
This is an ideal opportunity for an owner-operator, entrepreneur, or LEGO enthusiast looking to step into a proven concept with strong community roots and immediate revenue.
Additional financial details available to qualified buyers upon request.
Growth opportunities
Expand events, birthday parties, and community programming Online/e-commerce sales Further leverage social media audience for targeted promotions and retention
Owner's Day-to-Day Involvement
As owners, we primarily provide high-level oversight of store operations and support a trained team. Responsibilities include reviewing scheduling, approving payroll, and monitoring inventory levels and purchasing decisions. We also oversee hiring and HR needs, while ensuring systems and procedures are followed. Regular audits of cash, inventory, and operations help maintain accuracy and performance. Day-to-day execution is handled by staff and established processes
Additional Info
The business has built strong, mutually beneficial partnerships with local businesses across Carlsbad, Oceanside, Vista, and San Marcos. These collaborations—especially hosted events at popular local breweries—have consistently driven brand awareness and new customer acquisition. Notably, ticketed build events have sold out within hours, demonstrating both the strength of the brand and the highly engaged community we’ve cultivated.
Asset Description
Store Fixtures & Build-Out: All shelving, displays, minifigure towers, bulk tables, signage, POS setup, and overall retail build-out Point-of-Sale & Operating Systems: POS system, pricing models, inventory processes, and standard operating procedures for day-to-day management CRM Equipment
Inventory Description
LEGO® in various forms of completion. "Bulk" pieces Pre-built used sets New-in-box Third part custom sets and minifigures
Reason for Selling
We are selling due to balancing full-time careers alongside franchise ownership. While we are proud of what we’ve built and fully believe in the strength of the business, we recognize that an owner able to dedicate more focused time and attention could further accelerate growth and expansion opportunities.
Why I Love My Franchise
We love this franchise because it combines our passion for LEGO® with building a positive, community-focused business. We enjoy supporting local families, collectors, and fans while creating a welcoming space centered on guest experience. Equally important is developing our team—helping staff grow their skills, confidence, and personal goals. It’s rewarding to run a business that brings joy, connection, and creativity to both our guests and team alike.
About Bricks & Minifigs
Bricks & Minifigs is a specialty retail franchise built around the buying, selling, and trading of new and used LEGO® products: minifigures, complete sets, bulk bricks, and accessories. The brand was founded in 2010 by two retail operators who saw a better way to resell LEGO, opening their first store in Oregon and beginning to franchise in 2011.
Each location runs a buy-sell-trade model. Customers bring in old collections for cash or store credit, and that stock is resold to collectors, hobbyists, and families. Revenue spans several streams, including minifigs, retired sets, loose bricks, and third-party vendor products, alongside in-store birthday parties, building events, and workshops. Stores operate from fixed retail premises within protected territories and carry a constantly rotating, locally sourced inventory.
Bricks & Minifigs is the largest franchise of its kind, with over 240 locations across the United States and Canada. It is not affiliated with the LEGO Group; the brand positions itself as an independent aftermarket specialist serving the resale and collectibles side of the LEGO ecosystem.
Franchisee Support
Initial training combines 19 hours of classroom instruction with 29 hours of on-the-job training, structured around a multi-day program covering inventory valuation, buy-sell-trade operations, customer service, and store management. Franchisees run a proprietary inventory and point-of-sale system and receive ongoing marketing resources, operational guidance, and access to a network of experienced owners. Buyers of an existing Bricks & Minifigs store should confirm what transfer training and inventory-system access the franchisor provides to incoming owners and retained staff.
Brand Accolades & Awards
Bricks & Minifigs has been ranked in Entrepreneur's Franchise 500 several times, most recently at #385 in 2026, and appeared on Entrepreneur's Fastest-Growing Franchises list at #46 in 2026. As the largest LEGO resale franchise in North America, it has drawn coverage in franchise and hobbyist media for its niche model and rapid expansion. Individual stores often build strong local reputations through Google, Yelp, and Tripadvisor reviews. For resale buyers, brand-level recognition should be weighed alongside the specific store's local review strength, customer loyalty, and community visibility.
Industry / Market
Bricks & Minifigs sits where the US toy industry meets the fast-growing resale and collectibles segments. US toy sales were about $42 billion in 2024 (Circana) and returned to growth in 2025, with collectibles a notable driver. LEGO products hold enduring multi-generational demand and an active secondary market, supporting steady trade-in supply and collector buying, while resale and secondhand goods benefit from value-conscious and sustainability-minded spending. For resale buyers, local demand hinges on territory demographics, collector density, and the store's established trade-in flow.
Ideal Owner
The model suits hands-on, community-minded retail operators rather than passive investors. Day-to-day ownership centers on running a storefront and staff, valuing and pricing incoming LEGO collections, and curating inventory, so an eye for product, pricing discipline, and customer rapport matter more than formal industry experience. Genuine enthusiasm for LEGO helps, since much of the business depends on engaging collectors and families and hosting in-store events. Operators comfortable with retail floor management, inventory control, and local marketing tend to fit best.