Profitable Fitness Studio | Loyal Members & Strong Cash Flow
The Exercise Coach franchise for sale in York County, South Carolina
List Price: $240,000 USD
Key Facts
Annual Gross Revenue
$430,397 USD
Cash Flow (SDE)
$100,000 – $150,000
Seasonal Business
No
Value of Inventory
Less than $25,000
Value of Assets
$50,000 – $100,000
Year Established
2020
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
$4,500
Total Employees
Less than 10
+3 MonthsTransition
Support
Very FlexiblePrice/Terms
Flexibility
SomeSeller financing Available
Part-timeOwner
Involvement
About this Business
Walk into a busy fitness studio with loyal members, an experienced team, and nearly $111,000 in trailing 12-month cash flow already in place. This established business generated approximately $430,000 in revenue and gives a new owner a strong base to build from.
Established in 2020, the studio pairs personalized coaching with smart, data-driven fitness equipment and efficient 20-minute workouts. Members return through recurring monthly memberships, including clients who have been with the studio for years. The business has earned 4.9-star ratings on both Google and Listen360, plus Best of South Carolina recognition three years in a row.
An experienced team supports coaching and sales, giving the next owner room to focus on people, leadership, and growth. Stronger local marketing, referral relationships, and newer services create additional ways to build on what is already working.
Please inquire through this platform only. Expect a pre-qualification and NDA from Franchise Flippers by email before receiving further information.
Growth opportunities
The studio has an established membership base, including clients who have been with the business for years. Continued growth could come from stronger sales and local marketing, expanded referral partnerships, and direct mail. Newer offerings such as Balance and Assisted Stretching create additional ways to serve both existing and new clients, while relationships with local businesses, healthcare providers, and other community partners could help expand awareness and generate referrals.
Owner's Day-to-Day Involvement
The owner currently spends approximately 30–40 hours per week managing staff, coaching, and handling initial consultations and sales, with the team also sharing coaching and sales responsibilities. A people-oriented, sales-minded owner who enjoys leading a small team should be a strong fit.
Franchise Accolades & Awards
Locally, this studio earned Best of South Carolina honors in 2023, 2024, and 2025.
Asset Description
The sale includes 4 proprietary strength machines for leg press, chest press/row, pulldown/overhead press, and back extension/abs; a 360 Trainer, cable machine, abductor/adductor, CAROL bike, 2 SciFit recumbent bikes, and InBody 570. Also included are furniture, TV, computer, tablets, printer, phones, signage, décor, and a full software suite supporting operations. Assets are valued at approximately $70,000.
Inventory Description
The $1,000 inventory of medical grade supplements (protein and bars), office supplies and marketing materials is also included.
Reason for Selling
Retirement & Travel
About The Exercise Coach
The Exercise Coach® is a unique fitness franchise that specializes in personalized training for clients aged 45 and older, targeting busy professionals and retirees. With an average initial investment ranging from $129,983 to $351,785, it offers a low-cost, high-return business model in the competitive fitness industry.
Each studio is designed to be small and private, typically between 800 to 1,200 square feet, providing a comfortable and focused workout environment. The franchise utilizes proprietary fitness technology known as Exerbotics, which enhances the training experience and provides exclusive rights within the fitness sector. This technology-driven approach, combined with one-on-one personal training sessions led by trained exercise coaches, ensures clients receive tailored workouts that align with their individual fitness goals.
Since its inception in 2018, The Exercise Coach® has sold over 200 territories, positioning itself as a leading brand with minimal competition in a growing market.
Franchisee Support
The Exercise Coach® offers extensive support to franchisees, including 55 to 77 hours of classroom instruction and hands-on training at the corporate headquarters. Ongoing support features a dedicated business coach, access to an industry-leading CRM for real-time business management, and turnkey marketing strategies. Franchisees also receive assistance with site selection, lease negotiations, and staff training, ensuring they have the tools needed to successfully manage their studios and deliver high-quality fitness services.
Brand Accolades & Awards
The Exercise Coach® has been recognized with numerous awards, including ranking on Entrepreneur’s Franchise 500 from 2014-2016 and 2021-2023. It was recently named the #1 largest personal training brand in the U.S. and the 6th highest-ranked fitness franchise in North America. In 2023, it earned the #137 spot on Entrepreneur Magazine’s Franchise 500 and was the #1 fastest-growing personal training franchise in America, further solidifying its position as a leader in the fitness industry.
Industry / Market
The fitness industry is a $33 billion market, yet many people over 50 feel underserved. The Exercise Coach® capitalizes on this gap by targeting an aging demographic that controls much of the disposable income in the U.S. With 1 in 6 Americans projected to be over 60 by 2030, The Exercise Coach® is perfectly positioned to cater to this growing market, offering tailored fitness solutions that promote health and longevity, particularly among Baby Boomers who are increasingly health-conscious as they age.
Ideal Owner
The ideal franchisee is a health-conscious individual with a passion for personal training and helping others achieve their fitness goals. They should be customer-oriented, empathetic, and capable of providing personalized training programs. A background in exercise science, personal training, or healthcare is advantageous, along with strong communication skills to motivate and support clients.