Profitable Fitness Studio | Loyal Members & Strong Cash Flow
The Exercise Coach franchise for sale in York County, South Carolina
List Price: $240,000 USD
Key Facts
Annual Gross Revenue
$430,397 USD
Cash Flow (SDE)
$100,000 – $150,000
Seasonal Business
No
Value of Inventory
Less than $25,000
Value of Assets
$50,000 – $100,000
Year Established
2020
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
$4,500
Total Employees
Less than 10
+3 MonthsTransition
Support
Very FlexiblePrice/Terms
Flexibility
SomeSeller financing Available
Part-timeOwner
Involvement
About this Business
Walk into a busy fitness studio with loyal members, an experienced team, and nearly $111,000 in trailing 12-month cash flow already in place. This established business generated approximately $430,000 in revenue and gives a new owner a strong base to build from.
Established in 2020, the studio pairs personalized coaching with smart, data-driven fitness equipment and efficient 20-minute workouts. Members return through recurring monthly memberships, including clients who have been with the studio for years. The business has earned 4.9-star ratings on both Google and Listen360, plus Best of South Carolina recognition three years in a row.
An experienced team supports coaching and sales, giving the next owner room to focus on people, leadership, and growth. Stronger local marketing, referral relationships, and newer services create additional ways to build on what is already working.
Please inquire through this platform only. Expect a pre-qualification and NDA from Franchise Flippers by email before receiving further information.
Growth opportunities
The studio has an established membership base, including clients who have been with the business for years. Continued growth could come from stronger sales and local marketing, expanded referral partnerships, and direct mail. Newer offerings such as Balance and Assisted Stretching create additional ways to serve both existing and new clients, while relationships with local businesses, healthcare providers, and other community partners could help expand awareness and generate referrals.
Owner's Day-to-Day Involvement
The owner currently spends approximately 30–40 hours per week managing staff, coaching, and handling initial consultations and sales, with the team also sharing coaching and sales responsibilities. A people-oriented, sales-minded owner who enjoys leading a small team should be a strong fit.
Franchise Accolades & Awards
Locally, this studio earned Best of South Carolina honors in 2023, 2024, and 2025.
Asset Description
The sale includes 4 proprietary strength machines for leg press, chest press/row, pulldown/overhead press, and back extension/abs; a 360 Trainer, cable machine, abductor/adductor, CAROL bike, 2 SciFit recumbent bikes, and InBody 570. Also included are furniture, TV, computer, tablets, printer, phones, signage, décor, and a full software suite supporting operations. Assets are valued at approximately $70,000.
Inventory Description
The $1,000 inventory of medical grade supplements (protein and bars), office supplies and marketing materials is also included.
Reason for Selling
Retirement & Travel
About The Exercise Coach
The Exercise Coach is a boutique fitness franchise built around technology-driven strength training for the 45-and-older market. Founded in 2000 by Brian and Gerianne Cygan and franchising since 2011, the brand delivers two 20-minute, one-on-one sessions per week led by Certified Exercise Coaches rather than the crowded, high-intensity format of conventional gyms.
Each studio runs on Exerbotics, proprietary AI-assisted resistance equipment that personalises and tracks every workout, giving the brand an exclusive technology platform and protected territories. Studios are small and lean: typically around 1,000 square feet in Class A or B office, retail or medical space, staffed by three to five mostly part-time employees. The model suits both single-unit owner-operators and multi-unit developers.
The network has grown to more than 200 US studios plus locations in Japan and over 400 territories awarded, positioning it as the largest personal training chain in the United States. Its focus on an older, underserved demographic and a recurring membership base sets it apart from volume-led group fitness concepts.
Franchisee Support
Incoming owners complete the proprietary Exercise Coach certification, which combines online learning with 55 to 77 hours of classroom and hands-on instruction at corporate headquarters; no prior fitness experience is required. Ongoing support includes a dedicated business coach, KPI-driven business reviews, an industry-leading CRM for real-time studio management, corporate-led digital and print lead generation, and franchisee peer groups plus a manager mentor program. Resale buyers should confirm what transfer training and CRM and Exerbotics system access the franchisor provides to incoming owners and existing staff.
Brand Accolades & Awards
The Exercise Coach has ranked repeatedly on Entrepreneur's Franchise 500 (across 2014–2016 and 2021–2023, including #137 in 2023) and continues to appear in recent editions. The brand is recognised as the largest personal training chain in the United States, has been named the #1 fastest-growing personal training franchise in America, and ranks among the top fitness franchises in North America. For resale buyers, brand-level recognition should be weighed alongside the specific studio's local reviews, membership loyalty and community reputation.
Industry / Market
The US health and fitness club industry generates well over $30 billion in annual revenue, yet adults aged 50 and older remain underserved by conventional, high-intensity gyms. This demographic is among the fastest-growing in the country and controls a disproportionate share of discretionary spending; by 2030 roughly one in five Americans will be 65 or older. Demand for low-impact, time-efficient strength training tied to healthy aging continues to rise, and the membership model gives resale buyers useful visibility into recurring revenue.
Ideal Owner
The Exercise Coach suits relationship-driven operators who enjoy coaching, community building and motivating clients, particularly within the 45-plus demographic. No fitness or exercise-science background is required; the brand prioritises leadership, strong interpersonal skills, a genuine interest in health, and the discipline to follow proven systems. Single-unit owners are often hands-on in the studio alongside their team, while multi-unit developers take a more executive role managing staff, marketing and growth. A consultative, service-oriented sales approach helps convert and retain members.