Pure Barre
Pure Barre franchise for sale in Chattanooga, Tennessee
List Price: $125,000 USD
Key Facts
Annual Gross Revenue
$220,000 USD
Cash Flow (SDE)
$25,000 – $50,000
Seasonal Business
No
Value of Inventory
Less than $25,000
Value of Assets
$50,000 – $100,000
Year Established
2023
Business Operates From
My office or commercial location
Location Is
Leased
Approx. Monthly Rent
$3,500
Total Employees
Less than 10
1–3 MonthsTransition
Support
SomewhatPrice/Terms
Flexibility
SomeSeller financing Available
Part-timeOwner
Involvement
About this Business
Pure Barre East Brainerd is part of a commercial plaza on Jenkins Road, featuring other businesses, making it a high-traffic and easily noticeable spot for visitors and clients. The studio benefits from strong local demographics, convenient access, and ample parking. Walking distance from beautiful Heritage Park, with continued residential and neighborhood development. The studio has been in operation for over 14 years, with an experienced and stable team- eight amazing teachers and one desk/sales associate. Current owner is also the operational manager. Established systems are in place for staffing, scheduling, sales, customer service, and day-to-day operations. The facility and equipment are in good condition with no immediate capital investment required.
Note from the seller: This is a very personal decision as Pure Barre East Brainerd has been part of my life for over 10 years (7 as a client and 3 as owner). I have truly valued the opportunity to take it over my happy place and nurture such a wonderful community. Due to family needs (involving my husband’s willingness to take on an international relocation), I feel this is the right time to transition the business to a new owner. I am so proud of what my team has built – a strong, loyal, community-focused membership. I would love to see the studio continue to thrive and grow under someone who shares our passion for the Pure Barre brand and its community. I am committed to actively supporting in any way possible to a smooth transition.
Growth opportunities
Pure Barre East Brainerd offers a strong foundation with continued growth potential and untapped revenue opportunities. With an established and loyal membership base, there is significant opportunity to build on the studio's current momentum through expanded local partnerships, increased community outreach, strategic marketing, social media growth, and targeted member acquisition. A new owner could leverage the studio's established presence in the Chattanooga East Brainerd and surrounding areas while exploring additional revenue streams, strengthening partnerships with local businesses, and expanding marketing efforts to reach new members and seasonal residents. The foundation is in place - the opportunity is to take the momentum to the next level.
Owner's Day-to-Day Involvement
Management, Operations. Sales, class scheduling, payroll, client nurturing, events.
Asset Description
Everything is included. Pure Barre equipment (balls, weights, tubes, bands, mats, platforms, ankles/wrist weights), mirrors, sound system, lobby and restrooms furniture, computer, printer, POS, retail.
Inventory Description
Retail inventory: Workout clothing, socks, hats, etc.
Reason for Selling
Family needs. Potential international relocation for my husband. We have a 8-yr old daughter and I need to be ready. When I bought this business, we agreed on me staying for two years only. He knew he would need to be available for relocation. I am on year #4 now and feeling the pressure.
Why I Love My Franchise
Pure Barre has the most effective barre technique and training program. Corporate employees are experts in what they do. Training group is restless in keeping the class programs the best of the best. Regional Director of Operations very supportive, community-driven mindset, 25 years of operations and success. The biggest barre franchise in USA. Strong and well-established brand. Safe to every fitness level, age, body shape, so it is a broad target audience.
About Pure Barre
Pure Barre is a boutique fitness franchise specializing in low-impact, full-body barre workouts delivered in a dedicated studio environment. The method draws from Pilates, yoga, and ballet, using small, precise movements with and without the ballet barre to build strength, endurance, and flexibility across all fitness levels. The brand offers four class formats: introductory, classic barre, interval training, and resistance training, covering programming that serves both newcomers and long-term members.
Founded in 2001, Pure Barre has grown to become the largest barre franchise in North America, with close to 650 studios, over 100,000 active members, and more than 6,000 instructors worldwide. The brand joined Xponential Fitness in 2015, a multi-brand fitness franchisor whose portfolio also includes Club Pilates, YogaSix, and StretchLab. Xponential’s experience and infrastructure inform the support model available to franchisees.
Studios operate on a recurring membership model, with members purchasing monthly passes or class packages. The business requires hiring and retaining qualified barre instructors and a general management team; the franchise structure supports semi-absentee ownership through a hired general manager.
Franchisee Support
Pure Barre franchisees receive initial training comprising 19 classroom hours and 1 hour of on-the-job instruction. Ongoing support includes recurring sales training, monthly calls with dedicated regional sales team members, and KPI report reviews. The franchisor assists with instructor and general manager recruitment, and Xponential Fitness provides additional infrastructure and marketing support across its brand portfolio. Buyers of an existing studio should confirm what transfer training and system access the franchisor provides to incoming ownership.
Brand Accolades & Awards
Pure Barre has maintained consistent placement in Entrepreneur Magazine's Franchise 500, most recently ranking No. 375 on the 2025 list. The brand has received editorial coverage in publications including Inc., Shape, Cosmopolitan, InStyle, The Huffington Post, and The New York Times. As part of Xponential Fitness, Pure Barre operates within a parent portfolio that has received its own recognition for scale and growth across the boutique fitness sector. For resale buyers, the brand's national name recognition supports local marketing and member acquisition.
Industry / Market
The US boutique fitness market was valued at approximately $5.4 billion in 2025, with projected growth at a CAGR of 12.8% through 2032. Demand is driven by consumer preference for specialised, small-group workout formats over traditional gym membership, with barre-style studios among the growing formats in this category. The recurring membership structure typical of boutique fitness aligns with consumer habits around regular, community-centred workouts. For resale buyers, local studio saturation and competition from other boutique fitness concepts are factors worth reviewing alongside any specific acquisition.
Ideal Owner
A strong fit for Pure Barre is someone comfortable managing a team of fitness instructors and sales staff rather than personally delivering the workouts. The owner role centers on recruiting and retaining qualified instructors and a general manager, monitoring membership and revenue metrics, and maintaining a welcoming studio community. Comfort with recurring revenue data (active members, renewal rates, lead conversion) is useful, as membership performance is the primary business lever. Industry-specific fitness experience is not required; the priority is hiring well, leading a team, and supporting a consistent member experience.