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Buy a 1-800-Flowers Franchise

1-800-Flowers is a retail floral and gift franchise operating under 1-800-FLOWERS.COM, Inc. (NYSE: FLWS), a publicly listed company headquartered in Jericho, New York. Founded in 1976 in Manhattan, the brand pioneered toll-free phone ordering and early online flower retail; its name became national consumer shorthand for gift-giving across the US.

Retail franchise locations operate as local flower shops under the 1-800-Flowers name, selling fresh-cut arrangements, plants, gift baskets, gourmet foods, and personalized gifts. Customers can order in-store, by phone, or online, with each location handling local fulfillment and same-day delivery. Orders placed through the national platform can also be routed to franchised shops through the BloomNet florist network.

The parent company operates a family of 17 brands including Cheryl’s Cookies, FruitBouquets.com, Harry & David, and Shari’s Berries, all supported by the Celebrations Passport loyalty program. Franchise opportunities are available as new start-up retail locations or as co-brand conversions for existing independent florists.

Latest Resales

  • There are currently no 1-800-Flowers resales available

Why buy a 1-800-Flowers Franchise?

1-800-Flowers carries one of the most recognized brand names in US gifting, with decades of consumer trust built through multi-channel retail. For franchise operators, this brand recognition translates into built-in consumer visibility that independent flower shops take years to establish. The 100% Smile Guarantee and customer-first service model support repeat business and local referrals.

The franchise connects owners to a national marketing infrastructure, including a dedicated marketing team that works with franchisees to develop store-level programs tailored to each location’s market. Franchisees also gain access to the broader 1-800-FLOWERS.COM, Inc. family of 17 brands and the Celebrations Passport loyalty program, which drives cross-brand purchasing and repeat customer engagement.

1-800-Flowers Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      1961

    • Franchising Since

      1994

    • New Startup Cost

      $258,500 – $932,500

    • Avg. Resale Price

      Contact us for details
  • Franchise Fees

    • Initial franchise Fee

      $30,000

      for new territories

    • Transfer Fee

      $10,000

      plus out-of-pocket costs and attorneys' fees

    • Royalty Fee

      6%

      of Gross Revenue

    • Marketing Fee

      3%

      of Adjusted Gross Sales

  • Unit Performance

    • Total Units *

      22

    • New Units Opened *

      0

    • Units Transferred *

      3

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2024 data reported in the 2025 FDD

1-800-Flowers – Additional  Information

  1. Training & Support

    Training covers 56 hours of classroom instruction and 104 hours of hands-on in-store experience. The program includes printed workbooks, operating manuals, and sales modules covering retail operations and customer service. Ongoing support includes a Franchise Marketing Plan developed with each franchisee, with local store marketing programs tailored to the location’s community and market. Buyers of an existing 1-800-Flowers unit should confirm with the franchisor what transfer training is provided to incoming ownership and which marketing tools and operational resources carry over with the resale.

  2. Ideal Owner

    The 1-800-Flowers retail franchise suits operators comfortable managing a brick-and-mortar shop, including staff scheduling, inventory management, and day-to-day customer service. No prior floral industry experience is required, though an interest in gifting, seasonal occasions, and local community engagement is useful. The role is operations-led and customer-facing, with consistent physical presence in the store expected alongside responsibility for local marketing activity and managing demand peaks around major gifting periods throughout the year.

  3. Recognition & Awards

    1-800-FLOWERS.COM, Inc. was included in the Fortune 1000 list in 2022 and has been named among America’s Most Trusted Companies by Newsweek in 2024 and among America’s Most Admired Workplaces by Newsweek in 2025. The parent company has also been recognized in the National Retail Federation’s Hot 25 Retailers list. For resale buyers, the brand’s national consumer recognition is a relevant credibility signal, though local reputation, customer reviews, and community visibility for the specific unit matter equally.

  4. Industry / Market

    The US floral gifting market was valued at approximately $12.2 billion in 2024 and is projected to reach $16.8 billion by 2030, according to Arizton. Demand is sustained by year-round gifting occasions, with significant peaks around Valentine’s Day, Mother’s Day, and the winter holiday season. Consumer interest in everyday gifting and premium arrangements has grown alongside the convenience of online ordering and same-day delivery. For resale buyers, the seasonal nature of floral retail makes reviewing full-year revenue history across multiple periods an important step in due diligence.

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