FRANCHISE RESALES

Buy a 2B Organized Franchise

2B Organized is a professional home organizing franchise founded in 1997 in Springfield, Missouri, and one of the first organizing businesses in the US to offer a national franchise opportunity. Franchisees deliver personalized in-home organizing under the brand’s “pretty and practical” approach: decluttering, then designing storage systems clients can easily maintain, across closets, pantries, kitchens, garages and whole homes.

The service menu extends well beyond room-by-room organizing. Owners also handle move management, downsizing and senior transitions, space planning for new builds and renovations, home staging and pre-market preparation, concierge shopping and installation, and seasonal homekeeping for lake and vacation homes. Customers are primarily homeowners, with some commercial work such as office paper and time management.

The model is home-based and mobile: owners serve clients in their homes, so no storefront or office lease is required. The company remains founder-led, with founder and CEO Betsy Miller still training and supporting new owners, and the network consists of owner-operated territories in markets from its Missouri base to California.

Latest Resales

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Why buy a 2B Organized Franchise?

Professional organizing is a fragmented category dominated by independent solo operators, which makes an established brand rare. That is the core case to buy a 2B Organized franchise: nearly three decades of history, national TV exposure through the founder’s appearances on A&E’s Hoarders and ABC’s Extreme Makeover: Home Edition, and working systems for pricing, client assessment and service delivery that an independent organizer would have to build alone.

The home-based model keeps overhead low, and the breadth of the service menu gives owners several ways to grow revenue from the same client base: an organizing client can become a staging, move-management or seasonal homekeeping client. Because the system is small and founder-led, owners get direct access to the executive team rather than a distant support department.

2B Organized Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      1998

    • Franchising Since

      2012

    • New Startup Cost

      $24,950 – $30,050

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $20,000

      for new territories

    • Transfer Fee

      $7,500

      for resales

    • Royalty Fee

      10% – 13%

      Tiered on gross revenue; plus a $1,000 annual fee

    • Marketing Fee

      1%

      of gross revenue or $150/month (whichever greater)

  • Unit Performance

    • Total Units *

      15

    • New Units Opened *

      1

    • Units Transferred *

      0

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2024 data reported in the 2025 FDD

2B Organized – Additional  Information

  1. Training & Support

    New owners train directly with founder and CEO Betsy Miller at the Springfield, Missouri home office; franchisor materials describe 3 days of initial training covering organizing techniques, marketing, billing and client assessment, and practical application, backed by a required-forms manual and a start-up tool kit. Ongoing support includes personal coaching from the executive team, a peer network of owners, and a marketing package with a website profile, social media templates, print materials and a provided tech stack. Resale buyers should confirm what transfer training and system access the home office provides when ownership changes.

  2. Ideal Owner

    2B Organized suits a hands-on owner-operator who personally delivers or leads organizing work, so genuine enjoyment of decluttering and space design matters more than industry experience, which is not required. The best fits are detail-oriented, process-driven and comfortable selling a personal service locally: building referral relationships with realtors, builders and senior-living communities, and working with empathy through clients' moves, downsizing and estate transitions. The largely women-led owner network favors coachable operators who follow the brand's established systems.

  3. Recognition & Awards

    2B Organized's recognition comes mainly through media exposure: founder Betsy Miller has appeared on A&E's Hoarders and, twice, on ABC's Extreme Makeover: Home Edition, and the brand has been featured in Inc., 417 Magazine, Style Magazine, the Springfield Business Journal and the This Organized Life podcast. Recognition in this category is otherwise built locally, so resale buyers should weigh this national exposure alongside the specific territory's reviews, referral sources and community reputation.

  4. Industry / Market

    The US professional organizer market is projected at $4.02 billion in 2025 (Business Research Insights), and the related US home organizers and storage products market is valued at $12.05 billion in 2025, heading for $15.21 billion by 2030 (Mordor Intelligence). Demand drivers include downsizing baby boomers, busy dual-income households and the visibility organizing has gained through TV shows and social media. For resale buyers, demand is local and referral-driven, so an established client base carries real value.

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