FRANCHISE RESALES

Buy a 2nd Family Franchise

2nd Family is a senior in-home care franchise offering personal care, companion care, dementia and Alzheimer’s support, respite care, and senior transportation to elderly clients and their families. The brand is family-owned and operates across more than 45 communities in the United States.

Franchisees operate under a managed-care model in which each client is assigned a dedicated RN Care Coordinator responsible for overseeing and adjusting the care plan. The service suite includes the FamilyFirst Transition Program for post-hospitalization recovery care, FamilyChoice Senior Living Advisors for families exploring senior community options, and support for veterans through VA programs including Aid & Attendance and the VA Community Care Program.

The brand’s Grandma Guarantee® is a trademarked service quality pledge applied across every client interaction. Franchisees manage a team of employed caregivers from an office rather than providing care directly. Business operations are supported by the 2nd Family app, a proprietary cloud-based platform covering scheduling, billing, and caregiver and client communications.

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Why buy a 2nd Family Franchise?

2nd Family operates in a resilient service category with consistent demand, and the brand’s managed-care model provides a level of clinical structure that separates it from companion-care-only operators. Each client receives an assigned RN Care Coordinator who manages and adjusts their care plan, which supports longer client relationships and more predictable service schedules. To buy a 2nd Family franchise is to enter a category where recurring client relationships underpin steady operational rhythm.

The proprietary 2nd Family app gives franchisees and clients real-time access to care schedules and caregiver activity through separate portals for caregivers, families, and educational content. The brand also accepts clients through VA benefit programs including Aid & Attendance and the VA Community Care Program, broadening the potential client base beyond purely private-pay relationships. The Grandma Guarantee® reinforces a service quality standard that supports local reputation.

2nd Family Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2012

    • Franchising Since

      2020

    • New Startup Cost

      $119,825 – $217,500

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $60,000

      for new territories

    • Transfer Fee

      $10,000

    • Royalty Fee

      5.5%

      of Gross Revenue or Minimum Royalty Fee

    • Marketing Fee

      1%

      of Gross Revenue or $500/mo min

  • Unit Performance

    • Total Units *

      6

    • New Units Opened *

      0

    • Units Transferred *

      0

    • Avg. Unit revenue *

      $1,187,458

    * Based on 2024 data reported in the 2025 FDD

2nd Family – Additional  Information

  1. Training & Support

    2nd Family franchisees receive 24 hours of classroom training and 26 hours of on-the-job training through 2nd Family University, the brand's digital curriculum, and corporate-based instruction. Ongoing support includes the Franchise Support Portal with refresher videos, on-site visits, remote assistance, and a caregiver recruitment system built on a national staffing database. The 2nd Family app provides scheduling, billing, and caregiver management tools. Resale buyers should confirm what initial training through 2nd Family University and app access transfers to incoming ownership.

  2. Ideal Owner

    2nd Family suits owners who are comfortable managing caregiving staff, building referral networks with healthcare providers and community organizations, and balancing the operational demands of a service business. Prior healthcare experience is helpful but not required; the brand targets candidates with strong interpersonal skills, business acumen, and community orientation. The day-to-day owner role is operations and relationship management rather than direct caregiving, suited to local operators comfortable navigating state licensing requirements and caregiver recruitment.

  3. Recognition & Awards

    2nd Family has built recognition through its Grandma Guarantee® service quality pledge, its managed-care model, and positive client reviews on platforms including A Place for Mom and SeniorAdvisor.com. The brand supports veterans through VA-recognized programs, adding a further dimension of community credibility. For resale buyers, brand-level recognition should be weighed alongside the reputation of the specific territory, including local reviews, referral source strength, and community visibility within the care networks that drive client referrals.

  4. Industry / Market

    The U.S. senior home care services market was valued at USD 69.2 billion in 2025 and is projected to reach USD 115.4 billion by 2033, according to Verified Market Reports, with continued expansion driven by the rapid growth of the 65-and-over population and sustained preference for in-home care over institutional alternatives. Care demand in this category is relatively consistent year-round. For resale buyers, local territory demographics, referral relationships with nearby medical providers, and competition from both national franchise networks and independent agencies all affect unit-level opportunity.

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