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FRANCHISE RESALES

Buy a 3 Degrees Infrared Sauna Studio Franchise

3 Degrees Infrared Sauna Studio is a wellness franchise built around infrared light therapy delivered in private studio suites. A typical visit is a 40-minute session that gently raises the body’s core temperature, combining infrared heat with whole body vibration and chromotherapy (colour-based light therapy). The concept is positioned around relaxation, recovery, detoxification, pain relief and general wellbeing, serving local consumers on a membership and per-session basis.

The studio model is brick-and-mortar and territory-based, with low staffing needs and recurring membership revenue. The brand describes itself as the original dedicated infrared sauna studio in the US and reports more than 150,000 client sessions across its company-operated locations. It was founded in 2013, after its originator used infrared saunas while searching for Lyme disease treatment, and began franchising in 2019.

3 Degrees is a family-owned, founder-led system based in Sioux Falls, South Dakota and run by a mother-and-daughter team with a long background operating national franchise brands. It is an emerging system with early multi-state development agreements signed, positioned in the growing wellness and recovery category.

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Why buy a 3 Degrees Infrared Sauna Studio Franchise?

Buying a 3 Degrees Infrared Sauna Studio franchise offers entry into the wellness space through a focused, single-service studio rather than a broad spa menu. The membership and per-session structure is designed to generate recurring revenue, and the studio runs on a small team, which keeps day-to-day labour needs modest.

The brand positions itself as the original infrared sauna studio concept and points to a large base of client sessions built over more than a decade of company operation. Franchisees join a hands-on, founder-led system whose operators bring decades of experience running national franchise brands, and they gain turnkey marketing developed with an outside agency, an owner community and prime, protected territories. The model also allows semi-absentee ownership for buyers who prefer to oversee rather than run the studio day to day.

3 Degrees Infrared Sauna Studio Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $49,000

    • Total Initial Investment

      $299,950 – $460,500

  • Royalty

    • Royalty Fee

      6%

      of gross revenue

  • Training & Support

    • 1 week classroom & hands-on training at the corporate office

    • 2–3 days on-site training at the franchisee’s location before opening

    • Ongoing support

    • Marketing support

3 Degrees Infrared Sauna Studio – Additional  Information

  1. Training & Support

    Incoming owners receive one week of classroom and hands-on training at the corporate office, plus on-site training at the studio before opening. Ongoing support includes regular conference calls to review goals and performance checklists, recruiting assistance for staffing, and turnkey marketing developed with an experienced agency. Studios run on the Mindbody platform for booking and membership management, and franchisees join an owner community for shared best practices. Resale buyers should confirm what onboarding and transfer training 3 Degrees provides to new ownership and staff, and what Mindbody access carries over with the sale.

  2. Ideal Owner

    3 Degrees suits a wellness-minded, community-oriented operator comfortable building local membership and relationships rather than relying on heavy walk-in traffic. No clinical or industry background is required, but strong people skills and a genuine interest in health and recovery help in selling memberships and retaining clients. Because the studio runs on a small team, the owner should be comfortable hiring, scheduling and managing a handful of staff. The semi-absentee structure can suit operators who want to oversee the business while keeping other commitments, provided they stay close to local marketing and customer experience.

  3. Recognition & Awards

    3 Degrees has built recognition as an early, dedicated infrared sauna studio concept, citing more than 150,000 client sessions and a model refined over several years of company operation before franchising began. It has drawn experienced multi-unit operators into early development agreements, a signal of franchise-level interest. Formal industry awards are limited, consistent with an emerging system. For resale buyers, brand-level recognition should be weighed alongside the specific studio's local reputation, online reviews, referral sources and community visibility.

  4. Industry / Market

    The US sauna market was valued at roughly $437 million in 2025 and is forecast to grow at about 6.5% a year through the rest of the decade, according to Technavio, with infrared formats among the faster-growing segments. Demand is supported by rising consumer spending on wellness and recovery, an aging population managing chronic pain, and growing mainstream awareness of infrared therapy. Studio models benefit from repeat membership visits rather than one-off sales. For resale buyers, local demand depends heavily on demographics, competition from spas and gyms, and the studio's established membership base.

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