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FRANCHISE RESALES

Buy an A Place At Home Franchise

A Place At Home is a senior-focused, non-medical in-home care franchise founded in Omaha, Nebraska in 2012 and franchising since 2017. The founders started the brand after navigating care for their own aging relatives, and it operates on a “We Are CARE” philosophy built around compassionate, accountable, respectful and ethical service.

The model is built around four connected revenue lines rather than companion care alone: non-medical in-home care, care coordination, senior living alternatives that help families move into residential settings, and staffing solutions that supply CNAs and CMAs to assisted living, memory care and long-term care communities. This structure lets franchisees serve seniors across several stages of the aging process from a single territory.

Run as a home-based, territory-based business, a typical franchise recruits and manages a caregiver workforce, builds referral relationships with healthcare and senior-living partners, and coordinates scheduling and client care. The network has grown to dozens of locations across the United States, an established mid-size player in a fragmented senior-care category.

Latest Resales

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Why buy an A Place At Home Franchise?

The case for A Place At Home rests on a recurring-care service model in a category supported by durable demographic demand. Its multi-revenue approach, spanning in-home care, care coordination, senior placement and community staffing, gives an owner several ways to generate income and smooth the seasonality of any single line, which can make an existing book of business more resilient than a single-service agency.

Franchisees join an established system with structured training, ongoing coaching and a brand backed by strong franchisee-satisfaction scores. The home-based model keeps fixed overhead low relative to bricks-and-mortar concepts, and the brand’s emphasis on caregiver culture supports recruitment and retention in a sector where staffing is the main operational constraint.

A Place At Home Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2012

    • Franchising Since

      2017

    • New Startup Cost

      $88,995 – $167,512

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $49,500

      for new territories

    • Transfer Fee

      $10,000

    • Royalty Fee

      5–5.5%

      of Gross Sales

    • Marketing Fee

      1–2%

      of Gross Sales

  • Unit Performance

    • Total Units *

      51

    • New Units Opened *

      16

    • Units Transferred *

      0

    • Avg. Unit revenue *

      $1,035,083

    * Based on 2025 data reported in the 2026 FDD

A Place At Home – Additional  Information

  1. Training & Support

    New franchisees move through the CARE Track program, a five-step development process that begins with a psychographic assessment to confirm fit with the brand's values. Initial training pairs 32.5 hours of classroom instruction with 13 hours of on-the-job training, anchored by a 40-hour onsite program at the Omaha support office. Ongoing support includes coaching calls, executive territory visits and help with caregiver recruitment and marketing. Buyers of an existing unit should confirm what CARE Track onboarding and transfer training A Place At Home provides to incoming owners and inherited staff.

  2. Ideal Owner

    The model suits a sales-oriented, community-minded operator who can build referral relationships with hospitals, discharge planners and senior-living partners while recruiting and retaining a caregiving team. Healthcare experience is not required; backgrounds in business development, marketing, operations or finance transfer well. Day-to-day success leans on local relationship-building, staff management and consistent service quality rather than hands-on caregiving. The brand actively welcomes military veterans. Owners should be comfortable leading people and meeting the compliance demands of a regulated care business.

  3. Recognition & Awards

    A Place At Home earns recognition on both the franchisee and client sides. Franchise Business Review named it a top franchise for franchisee satisfaction in 2025 and 2026, including its Top 200 Franchises and Top Franchises for Women lists. Multiple locations have won Best of Home Care awards (Provider of Choice and Employer of Choice) from Home Care Pulse/Activated Insights, and the Little Rock location earned the Leader in Experience award, ranking among the top 15% of agencies nationwide. The brand is BBB accredited. Resale buyers should weigh brand-level recognition alongside a territory's local reviews and referral reputation.

  4. Industry / Market

    Demand is anchored by the aging US population: roughly 10,000 Americans turn 65 each day, around 70% will need some form of assistance, and about 90% prefer to age in their own homes (Home Care Association of America). The US home care providers market is valued near $174 billion and has grown about 4-5% a year (IBISWorld). The category is widely viewed as recession- and pandemic-resistant because care needs persist through economic cycles, making local demand and caregiver availability the key variables for any single territory.

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