FRANCHISE RESALES

Buy an Adam & Eve Stores Franchise

Adam & Eve Stores is a leading franchise in the adult novelty and lingerie retail sector, backed by the trusted AdamEve.com brand, the largest U.S. adult retailer. Offering upscale boutiques with lingerie, toys, and wellness products, it taps into a discreet, high-margin $30B+ industry. Stores feature premium merchandising in 1,500-2,500 sq ft spaces, with franchisees benefiting from protected territories and quick 6-9 month launches. Ideal for entrepreneurs seeking recession-resistant retail with strong brand loyalty and minimal competition.

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Why buy an Adam & Eve Stores Franchise?

Adam & Eve offers proven systems, iconic branding, and multi-billion-dollar industry stability for semi-absentee ownership. Low competition, high margins (40-50%), and robust support minimize risk while maximizing ROI in a growing, evergreen market.

Adam & Eve Stores Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      1970

    • Franchising Since

      2004

    • New Startup Cost

      $170,415 – $365,410

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $30,000

      for new territories

    • Transfer Fee

      $10,000

      no fee within 12 months of franchise agreement signing

    • Royalty Fee

      5%

      of Net Sales

    • Marketing Fee

      1.50%

      of Net Sales

  • Unit Performance

    • Total Units *

      107

    • New Units Opened *

      6

    • Units Transferred *

      0

    • Avg. Unit revenue *

      $815,578

    * Based on 2024 data reported in the 2025 FDD

Adam & Eve Stores – Additional  Information

  1. Training & Support

    Adam & Eve provides comprehensive training: 1 week hands-on at HQ in Hillsborough, NC, covering operations, customer service, inventory, and merchandising, plus 1 week on-the-job. Pre-opening field support ensures proper setup and staff training. Ongoing aid includes weekly calls, store visits, newsletters, national meetings, marketing templates, and a store-specific website with intranet.

  2. Ideal Owner

    The ideal franchisee is sales-oriented with retail experience, comfortable in adult products, and skilled in customer service. Motivated entrepreneurs valuing brand power and support thrive; no industry experience required, but business acumen is key.

  3. Recognition & Awards

    Adam & Eve celebrated a milestone expansion year in 2022, growing its franchise network amid booming adult retail demand. Ranked in Entrepreneur's Franchise 500, it earns praise for quality products, community service, and loyal customer base built over decades.

  4. Industry / Market

    The U.S. sexual wellness market hit $11B in 2025, up 8% YoY, driven by destigmatization, e-commerce, and wellness trends. Adult retail grows 6-10% annually, fueled by couples' products and discretion-focused boutiques.

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