FRANCHISE RESALES

Buy an Adam & Eve Stores Franchise

Adam & Eve Stores is a leading franchise in the adult novelty and lingerie retail sector, backed by the trusted AdamEve.com brand, the largest U.S. adult retailer. Offering upscale boutiques with lingerie, toys, and wellness products, it taps into a discreet, high-margin $30B+ industry. Stores feature premium merchandising in 1,500-2,500 sq ft spaces, with franchisees benefiting from protected territories and quick 6-9 month launches. Ideal for entrepreneurs seeking recession-resistant retail with strong brand loyalty and minimal competition.

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Why buy an Adam & Eve Stores Franchise?

Adam & Eve offers proven systems, iconic branding, and multi-billion-dollar industry stability for semi-absentee ownership. Low competition, high margins (40-50%), and robust support minimize risk while maximizing ROI in a growing, evergreen market.

Adam & Eve Stores Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $30,00

    • Estimated Initial Investment

      $170,415 – $365,410

  • Royalty

    • Royalty Fee

      5%

      of gross sales

  • Training & Support

    • 1 week at corporate HQ

    • 1 week hands‑on at store with field support personnel

    • Ongoing support

Adam & Eve Stores – Additional  Information

  1. Franchisee Support

    Adam & Eve provides comprehensive training: 1 week hands-on at HQ in Hillsborough, NC, covering operations, customer service, inventory, and merchandising, plus 1 week on-the-job. Pre-opening field support ensures proper setup and staff training. Ongoing aid includes weekly calls, store visits, newsletters, national meetings, marketing templates, and a store-specific website with intranet.

  2. Accolades & Awards

    Adam & Eve celebrated a milestone expansion year in 2022, growing its franchise network amid booming adult retail demand. Ranked in Entrepreneur's Franchise 500, it earns praise for quality products, community service, and loyal customer base built over decades.

  3. Industry / Market

    The U.S. sexual wellness market hit $11B in 2025, up 8% YoY, driven by destigmatization, e-commerce, and wellness trends. Adult retail grows 6-10% annually, fueled by couples' products and discretion-focused boutiques.

  4. Ideal Owner

    The ideal franchisee is sales-oriented with retail experience, comfortable in adult products, and skilled in customer service. Motivated entrepreneurs valuing brand power and support thrive; no industry experience required, but business acumen is key.

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