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FRANCHISE RESALES

Buy an Adam & Eve Stores Franchise

Adam & Eve Stores is a US franchise of upscale adult and romance boutiques selling lingerie, pleasure products, sexual-wellness items, games and novelties to women, men and couples. The retail brand is licensed from PHE, Inc., the North Carolina company behind AdamEve.com and one of the largest, longest-established adult retailers in the United States.

The franchise operates brick-and-mortar boutiques, typically in the 1,500–2,500 sq ft range, within protected territories. Stores are positioned as a clean, comfortable and discreet shopping environment rather than a traditional adult store, aimed at mainstream customers who already recognise the Adam & Eve name from its long-running catalogue and e-commerce business. Corporate operations and training are based in Hillsborough, North Carolina.

What sets the brand apart is the strength of the Adam & Eve name and franchisees’ exclusive access to the company’s signature and private-label product lines, pairing an established consumer brand with a specialty-retail format in a category that has steadily moved toward the mainstream.

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Why buy an Adam & Eve Stores Franchise?

Buying an Adam & Eve Stores franchise offers entry to a discretionary-retail category that has become more mainstream and resilient as attitudes have shifted. The main draw is brand recognition: Adam & Eve is among the most established names in US adult retail, which can shorten the trust-building a new independent store would face. Franchisees also gain exclusive access to the brand’s signature and private-label product lines, backed by a franchisor that has run consumer retail and e-commerce for decades.

The boutique format is built around repeat local custom and an upscale, approachable in-store experience, with protected territories limiting brand-on-brand competition nearby. For an incoming owner, an existing location can mean an established lease, fitted store, trained staff and a local customer base already in place, rather than the cost and timeline of building those from scratch.

Adam & Eve Stores Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      1970

    • Franchising Since

      2004

    • New Startup Cost

      $170,415 – $365,410

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $30,000

      for new territories

    • Transfer Fee

      $10,000

      no fee within 12 months of franchise agreement signing

    • Royalty Fee

      5%

      of Net Sales

    • Marketing Fee

      1.50%

      of Net Sales

  • Unit Performance

    • Total Units *

      107

    • New Units Opened *

      6

    • Units Transferred *

      0

    • Avg. Unit revenue *

      $815,578

    * Based on 2024 data reported in the 2025 FDD

Adam & Eve Stores – Additional  Information

  1. Training & Support

    Initial training runs for one week of hands-on instruction at the corporate offices in Hillsborough, North Carolina, covering operations, customer service, inventory management and merchandising. Ongoing support includes weekly calls, periodic store visits, national meetings, monthly newsletters and conference calls, plus a back-end intranet tied to a store-specific website landing page, quarterly promotional email blasts and reputation management. Adam & Eve contract stars are also made available for in-store appearances. Resale buyers should confirm what transfer training and intranet access are provided when ownership changes.

  2. Ideal Owner

    The model suits a hands-on retail operator comfortable running a store, managing and motivating staff, and overseeing inventory and merchandising. Strong customer-service instincts matter, since the boutique concept depends on a welcoming, discreet in-store experience for women, men and couples. Owners should be at ease with adult and sexual-wellness products and able to represent the brand confidently in their community. Prior adult-industry experience is not required, but general retail or small-business management and local marketing ability are valuable. It can suit owner-operators or those overseeing a manager-run store.

  3. Recognition & Awards

    Adam & Eve Stores carries strong industry recognition, most notably as a repeat winner of the XBIZ Retail Store Chain of the Year award, which it has taken eight times over the past decade, including in 2015, 2019 and 2021. The brand also appears in Entrepreneur's franchise directory and benefits from the wider reputation of parent licensor PHE, Inc. and the AdamEve.com brand, one of the best-known names in US adult retail. For resale buyers, this brand-level recognition should be weighed alongside the specific store's local reviews, reputation and community visibility.

  4. Industry / Market

    The US sexual-wellness market was valued at roughly $13–14 billion in 2025 and is projected to grow at a high-single-digit annual rate, potentially doubling by the mid-2030s (Market Data Forecast). Growth is driven by the destigmatisation of sexual wellness, its repositioning within mainstream health and self-care, demand for couples' products, and the normalisation of the category through e-commerce. The shift rewards specialist boutiques offering selection, privacy and knowledgeable service. For resale buyers, local demand and the store's catchment matter as much as national trends.

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