FRANCHISE RESALES

Buy an Alloy Personal Training Franchise

Alloy Personal Training is a premium fitness franchise launched in 2017 from Dallas, TX, targeting clients over 40 with science-backed, personalized programs blending one-on-one coaching, small groups, and tech-driven tracking for optimal results in strength, mobility, and health. Founded on 30+ years of proven systems used in 2,000+ global facilities, it franchised to capitalize on the “active aging” boom, now boasting 102 U.S. units with 685% three-year growth. This brick-and-mortar model emphasizes accountability, flexible memberships, and coach-to-client ratios for loyalty and retention, ideal for entrepreneurs serving affluent boomers in a $35B+ personal training sector.​

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Why buy an Alloy Personal Training Franchise?

Alloy taps underserved 40+ demographic with turnkey systems ($299K-$541K investment, 7% royalty) for predictable revenue via memberships and tech, outpacing independents in loyalty and scalability.​

Alloy Personal Training Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      1992

    • Franchising Since

      2019

    • New Startup Cost

      $272,357 – $534,417

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $60,000

      for new territories

    • Transfer Fee

      $10,000

      waived for transfer to franchisee-owned entity or adding ≤20% operating partner

    • Royalty Fee

      7%

      of Gross Sales; min if below $240K (year1)/$300K (year2+)

    • Marketing Fee

      2%

      of Gross Sales

  • Unit Performance

    • Total Units *

      129

    • New Units Opened *

      54

    • Units Transferred *

      8

    • Avg. Unit revenue *

      $394,981

    * Based on 2025 data reported in the 2026 FDD

Alloy Personal Training – Additional  Information

  1. Training & Support

    Provides 16 hours on-the-job and 73 hours classroom training, plus ongoing newsletters, conventions, grand openings, proprietary software, intranet, field operations, site selection, and lease aid. Marketing encompasses co-op ads, templates, SEO, social media, website/email campaigns, and loyalty apps.​

  2. Ideal Owner

    Seeks $175K cash, $450K net worth leaders with business/marketing savvy and fitness passion; full-time team builders, no experience required. Veterans save $5K on fees.

  3. Recognition & Awards

    Ranked #345 on 2025 Entrepreneur Franchise 500 for explosive growth; praised in directories for innovative senior-focused training and rapid domestic expansion to 150+ awarded locations.

  4. Industry / Market

    U.S. personal training market tops $35B in 2025, surging 8-10% CAGR through 2030 via aging populations (10,000 Boomers retiring daily), wellness trends, and demand for customized, results-oriented fitness over generic gyms.​

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