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FRANCHISE RESALES

Buy an Alloy Personal Training Franchise

Alloy Personal Training is a premium fitness franchise built around personalized, science-based coaching for adults over 40. The studio model blends one-on-one personal training with semi-private small-group sessions, structured programming and progress tracking aimed at strength, mobility and long-term health rather than high-volume gym memberships.

The concept traces back to a single Atlanta studio opened in 1992 by founder and CEO Rick Mayo, who spent three decades refining Alloy’s programming before launching the franchise in 2017. That operating history underpins the system Alloy now licenses to independent owners, who each run a dedicated brick-and-mortar studio under the brand.

Alloy has grown to more than 100 US studios and ranks among the fastest-growing franchises in its category. Membership-based revenue, close coach-to-client attention and a focus on the active-aging demographic set it apart from transactional, equipment-led gyms. The model is staffing-led: owners recruit and manage certified coaches and build local member relationships rather than coaching every session themselves.

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Why buy an Alloy Personal Training Franchise?

To buy an Alloy Personal Training franchise is to enter the premium, relationship-based end of a fitness market that has shifted away from high-volume gyms toward guided, results-driven coaching. Alloy’s focus on the over-40 demographic targets members who value accountability and tend to stay enrolled, supporting the recurring, membership-based revenue that distinguishes the model from one-off or transactional fitness concepts.

The franchise pairs three decades of proven programming with a defined operating system: a proprietary management dashboard, pre-approved suppliers, branded fitness-assessment tools and structured marketing support give an owner an established playbook rather than an independent studio’s trial and error. Strong reported retention and a focused, semi-private format are central to how the brand positions its unit economics.

Alloy Personal Training Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      1992

    • Franchising Since

      2019

    • New Startup Cost

      $272,357 – $534,417

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $60,000

      for new territories

    • Transfer Fee

      $10,000

      waived for transfer to franchisee-owned entity or adding ≤20% operating partner

    • Royalty Fee

      7%

      of Gross Sales; min if below $240K (year1)/$300K (year2+)

    • Marketing Fee

      2%

      of Gross Sales

  • Unit Performance

    • Total Units *

      129

    • New Units Opened *

      54

    • Units Transferred *

      8

    • Avg. Unit revenue *

      $394,981

    * Based on 2025 data reported in the 2026 FDD

Alloy Personal Training – Additional  Information

  1. Training & Support

    Incoming owners receive 73 hours of classroom training and 16 hours of on-the-job training covering Alloy's coaching systems, sales and studio operations. Ongoing support includes on-site field visits, remote guidance, franchisee conventions and access to pre-approved suppliers. Owners run a proprietary franchise-management dashboard with CRM, KPI reporting and accounting tools, backed by a detailed operations manual, plus marketing support spanning co-op advertising, templates, SEO, social and member-retention campaigns. Resale buyers should confirm with Alloy what onboarding and dashboard access transfer to a new owner and existing staff.

  2. Ideal Owner

    Alloy suits hands-on, full-time owners who lead the business rather than coach every session. No fitness-industry background is required; the network includes former engineers and other career-changers, and the franchisor supplies the coaching systems. Stronger candidates are business- and marketing-minded team builders, comfortable recruiting and developing certified coaches, driving local membership sales and sustaining the relationships that keep premium, results-focused members renewing. A genuine interest in health and a community-minded outlook help in a model built on long-term client loyalty.

  3. Recognition & Awards

    Alloy Personal Training was named a Top 10 Fitness Franchise in Entrepreneur's Franchise 500 for 2024 and ranked #69 on Entrepreneur's 2026 Fastest-Growing Franchises list, reflecting roughly 685% three-year unit growth. Founder and CEO Rick Mayo is a recognized voice in the personal-training industry, and Alloy studios draw consistently positive member reviews for their coaching and community. For resale buyers, brand-level recognition should be weighed alongside the specific studio's local reputation, reviews and referral strength.

  4. Industry / Market

    Alloy operates in the US boutique fitness segment, valued at roughly $5.4 billion in 2025 and projected to grow near 13% annually, within a wider US health and fitness club industry estimated around $45 billion. Demand is supported by an aging population and rising interest in longevity, strength and preventative health, with adults over 40 increasingly investing in guided, results-driven coaching over high-volume gyms. For resale buyers, that demographic tailwind matters less than a specific studio's membership base, retention and local competition.

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