Opens in a new tab

FRANCHISE RESALES

Buy an Alloy Wheel Repair Specialists Franchise

Alloy Wheel Repair Specialists (AWRS) is a mobile automotive franchise specializing in alloy wheel and rim repair, refinishing, straightening, remanufacturing, custom coloring and OEM replacement. It positions itself as the world’s largest provider of wheel refinishing and remanufacturing, serving customers across the United States and Canada.

The business runs largely on a business-to-business model. Mobile units travel to car dealerships, body shops, tire dealers, repair shops and rental fleets, repairing wheels on site rather than depending on retail walk-ins. This builds a roster of repeat commercial accounts, supplemented by retail work and national accounts. Owners can run hands-on as owner-operators or build a team of technicians under an executive-manager model.

Founded around 2000 and franchising since 2004, AWRS spans 70+ franchisees and more than 100 protected territories across 45-plus states, with systemwide sales reported above $110 million. CEO Rob Wheeley began with the company as a franchisee. Its patented mobile repair process and large, protected territories set it apart in a niche with limited specialist competition.

Latest Resales

  • There are currently no Alloy Wheel Repair Specialists resales available
Register your interest

Why buy an Alloy Wheel Repair Specialists Franchise?

Buying an Alloy Wheel Repair Specialists franchise offers entry into a specialized automotive niche with limited direct competition, in a category that has proved resilient as drivers keep vehicles longer and used-car sales grow. AWRS carries first-mover scale as the largest specialist in mobile wheel repair, with an established national-account base spanning large dealership, rental-fleet and insurance partners.

The mobile, largely home-based model keeps overhead low, with no retail premises to maintain, while the B2B account structure generates recurring work from commercial clients who refer steady volume rather than one-off retail jobs. Wheel repair carries strong margins because product cost is low and labour typically runs 30-40% of revenue. Protected territories starting at 500,000 population leave room to add mobile units and technicians as the account base grows.

Alloy Wheel Repair Specialists Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2001

    • Franchising Since

      2004

    • New Startup Cost

      $100,000 – $638,500

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $40,000 - $110,000

      for new territories

    • Transfer Fee

      10%

      of purchase price or 50% of initial franchise fee, whichever is greater

    • Royalty Fee

      6%

      of Gross Revenue

    • Marketing Fee

      $100

      per Month

  • Unit Performance

    • Total Units *

      87

    • New Units Opened *

      1

    • Units Transferred *

      1

    • Avg. Unit revenue *

      $390,675

    * Based on 2024 data reported in the 2025 FDD

Alloy Wheel Repair Specialists – Additional  Information

  1. Training & Support

    AWRS provides a structured pre-opening program of 13 days combining classroom and on-the-job instruction: 8 days of technical and service training, 4 days of live field training and 1 day of classroom marketing instruction. Ongoing support includes a designated support person at headquarters, a technical support hotline, an insurance-claims team, profitability coaching, continued research and development, and a National Franchise Council that represents franchisees to leadership. Buyers of an existing AWRS unit should confirm what transfer training and headquarters support carry over to incoming ownership and to any technicians retained.

  2. Ideal Owner

    No automotive background is required; AWRS trains owners in both the technical and business sides. The model suits hands-on, sales-minded operators comfortable prospecting commercial accounts and building face-to-face relationships with dealers, body shops and fleets. Owners should be ready to learn technical wheel-repair skills, hire and retain technicians, and follow a defined system. It fits owner-operators who work in the field as readily as those who prefer to manage a team under the executive model.

  3. Recognition & Awards

    AWRS is positioned as the world's largest provider of alloy wheel refinishing, remanufacturing and replacement, and is credited with pioneering mobile wheel straightening and remanufacturing through its patented repair process. Its credibility rests on a 20-plus-year track record, systemwide sales reported above $110 million, and national-account relationships with major dealership, rental-fleet and insurance groups. For resale buyers, brand-level standing should be weighed alongside the specific territory's reputation, account relationships and local reviews.

  4. Industry / Market

    The US alloy wheel repair and restoration industry is estimated at around $1.6 billion and growing roughly 7% a year. Demand is supported by more than 280 million vehicles on US roads, an aging fleet as owners keep cars longer, and rising used-car sales that drive reconditioning work. Alloy wheels are now standard rather than luxury fitments across petrol, hybrid and electric vehicles, and repair is far cheaper than replacement, favouring restoration. For resale buyers, local demand tracks the density of dealerships, fleets and body shops in the territory.

Learn more about
how to own a Alloy Wheel Repair Specialists franchise resale

Please fill out the form below and a Franchise Flippers expert will be in touch with you shortly.

The Franchise Brand Index

This page is part of Franchise Flippers’ independent franchise Index, designed as an educational resource to help potential buyers explore the franchise resale market and compare brands.

Trademark & Affiliation Disclaimer

This website is an independent, informational resource. All trademarks, logos, and brand names displayed are the property of their respective owners and are used solely for identification and educational purposes. Their use does not imply any affiliation with, endorsement by, or sponsorship from the respective trademark holders.