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FRANCHISE RESALES

Buy an Aloette Cosmetics Franchise

Aloette Cosmetics is a direct-sales beauty franchise built around aloe-vera-based skincare and color cosmetics. Founded in 1978 and franchising since the same year, the brand is part of Atlanta-based Astral Brands, whose sister labels include CosMedix and pür minerals. Aloette sells across the United States and Canada.

The franchise model is unusual for the direct-sales sector. Rather than running a retail store, an Aloette franchisee operates a regional distributorship: recruiting, training and supporting a local network of independent Beauty Consultants who sell the products through one-on-one appointments, social selling and online stores. The franchisee handles inventory, fulfilment and local marketing from an office, with no storefront required.

Aloette positions itself as the only direct-sales beauty company in North America to offer a franchise, giving owners a defined territory and brand systems rather than a standalone independent venture. Product lines span aloe-based cleansers, serums and treatments under its “Farm to Jar” skincare and makeup collections, aimed at customers seeking clean, results-focused beauty at accessible prices.

Latest Resales

  • There are currently no Aloette Cosmetics resales available
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Why buy an Aloette Cosmetics Franchise?

Buying an Aloette Cosmetics franchise offers entry into the beauty category through a relationship-led sales model rather than a capital-heavy retail build-out. The office-based structure keeps overhead low, with no storefront lease or large hired payroll, and the owner’s main asset is the strength and productivity of the Beauty Consultant team they build.

The brand’s main draw is its rarity: it is the only direct-sales beauty business in North America structured as a franchise, pairing the independence of direct selling with a defined territory, established product lines and franchisor systems for inventory, fulfilment and a branded website. With more than 40 years of operating history and the backing of Astral Brands, owners work within a recognised system in a beauty market that has proved resilient across economic cycles.

Aloette Cosmetics Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $30,000

    • Estimated Initial Investment

      $87,400 – $130,500

  • Royalty

    • Royalty Fee

      6 %

      of gross sales

  • Training & Support

    • 36 hours on the job training

    • 24 hours classroom training

    • Ongoing support

    • Marketing support

Aloette Cosmetics – Additional  Information

  1. Training & Support

    Aloette provides 60 hours of initial training to incoming franchisees: 24 hours in the classroom and 36 hours on the job, covering its direct-sales methods, inventory and fulfilment functions and consultant recruitment. Ongoing support spans marketing, product supply and a branded website for the franchisee and their Beauty Consultant team, with no retail premises to manage. Buyers of an existing Aloette unit should confirm what transfer training the franchisor provides to incoming owners and what system and website access carries over with the resale.

  2. Ideal Owner

    Aloette suits a sales- and people-oriented owner who enjoys recruiting, motivating and coaching a team rather than working alone. The model is recruitment- and relationship-led: success depends on building an active network of Beauty Consultants and sustaining their productivity, so leadership, training and local networking skills matter more than beauty-industry experience, which is not required. It fits hands-on operators comfortable with direct-sales culture, social-media marketing and community engagement who want a low-overhead business they can run from an office.

  3. Recognition & Awards

    Aloette's recognition rests largely on its long track record rather than recent franchise awards. It pioneered the direct-sales beauty franchise model in 1978 and remains, by its own account, the only direct-sales beauty company in North America to offer one, a distinct position held over more than four decades. It also draws credibility from parent Astral Brands, whose portfolio includes the CosMedix and pür minerals skincare lines. For resale buyers, brand-level standing should be weighed alongside the specific territory's reputation, including local reviews, consultant loyalty and community visibility.

  4. Industry / Market

    The US beauty and personal care market is worth over $90 billion annually, with skincare among its faster-growing segments as demand for clean, natural and aloe-based formulations rises. Aloette also sits within US direct selling, a channel generating roughly $40 billion in annual retail sales, much of it in wellness and beauty. Both categories have proved relatively resilient across economic cycles. For resale buyers, national demand matters less than the health of the local consumer base and the activity of the territory's consultant network.

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