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FRANCHISE RESALES

Buy an Aloft hotels Franchise

Aloft Hotels is a select-service hotel brand within Marriott International’s portfolio, created by Starwood Hotels & Resorts and launched in 2008 as a more accessible, design-led sibling to the upscale W Hotels brand. Marriott acquired Starwood in 2016, and Aloft now operates on Marriott’s franchising and distribution systems.

The brand targets design-conscious, tech-forward business and leisure travelers, usually in urban centers and airport markets. Properties are built around loft-style rooms with high ceilings and oversized windows, alongside signature spaces: the WXYZ bar with live music, the Re:mix lounge, 24/7 Re:fuel grab-and-go food, Re:charge fitness areas and the pet-friendly Arf program. Aloft was an early adopter of mobile room keys, voice-activated controls and other guest-facing technology.

Aloft has grown to more than 200 hotels across roughly 29 countries, with a substantial US footprint. Guests book through Marriott’s global reservation network and earn Marriott Bonvoy loyalty points, giving individual properties access to one of the largest customer bases in hospitality.

Latest Resales

  • There are currently no Aloft hotels resales available
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Why buy an Aloft hotels Franchise?

Buying an Aloft hotels franchise means operating under one of the most recognized parent companies in global lodging. Marriott provides the reservation infrastructure, the Marriott Bonvoy loyalty program, revenue-management tools and brand standards that an independent hotel of similar size would have to build alone. For a design-forward select-service property, that distribution reach and repeat-guest demand are the core of the ownership case.

The brand sits in a midscale-to-upscale segment that has proved resilient across travel cycles, supported by both business and leisure demand in urban and airport markets. Aloft’s distinctive design and amenity package give a property a clear identity rather than leaving it to compete purely on price.

Aloft hotels Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $75,000

    • Initial Investment

      $13,296,610 - $36,220,410

  • Royalty

    • Royalty Fee

      5.50%

  • Training & Support

    • On the job training (Varies)

    • Classroom training (Varies)

    • Ongoing support

    • Marketing support

Aloft hotels – Additional  Information

  1. Training & Support

    Franchisees operate on Marriott's full commercial platform, including its global reservation and distribution systems, the Marriott Bonvoy loyalty program, revenue-management tools and brand marketing. Initial training combines classroom and on-the-job instruction (duration varies), with ongoing operational support and access to Marriott's technology platforms once a property is running. For a resale, buyers should confirm with Marriott what onboarding and transfer training go to incoming ownership and management, and which system and Bonvoy access carries over with the franchise agreement.

  2. Ideal Owner

    Aloft suits experienced hotel developers, operators and investment groups rather than first-time owner-operators. It is a large, capital-intensive lodging investment that rewards owners who understand real-estate financing, can manage or appoint professional hotel management and are comfortable maintaining Marriott brand standards. Multi-unit developers tend to fit well, using Marriott's scale across a portfolio. Direct hotel experience is valuable, though Marriott's systems and training can support owners who partner with a capable operator.

  3. Recognition & Awards

    Aloft's strongest credibility signal is its place in Marriott International's brand family and its access to Marriott Bonvoy, one of the largest loyalty programs in travel. The brand built early recognition as an innovator in select-service hospitality, among the first to roll out mobile keys, voice-controlled rooms and robotic guest-service technology, and it remains known for its music programming through Live at Aloft Hotels. For resale buyers, brand-level recognition should be weighed alongside the individual hotel's local reputation, guest review scores and standing within its market.

  4. Industry / Market

    Aloft competes in the US lodging market, where the American Hotel & Lodging Association projected nominal hotel guest spending of about $777 billion in 2025, up roughly 4% on 2024. Demand is supported by recovering business travel, steady leisure demand and major events such as the 2026 World Cup across US host cities. Select-service hotels in urban and airport markets draw travelers seeking design and experience at accessible rates. For resale buyers, local corporate demand, tourism and new competing supply drive a specific property's performance more than national figures.

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