FRANCHISE RESALES

Buy an Aloft hotels Franchise

Aloft Hotels is a select-service hotel brand owned by Marriott International, launched in 2008 as a vibrant, affordable alternative to upscale properties like W Hotels. Designed for tech-savvy millennials and Gen Z travelers, it features loft-style rooms with high ceilings, oversized windows, and modern aesthetics. Signature amenities include the social WXYZ bar, Re:mix lounge for work/play, 24/7 Re:fuel grab-and-go eats, Re:charge gyms, and pet-friendly Arf program. With over 200 hotels globally in urban and airport hubs, Aloft emphasizes music programming via Live at Aloft, mobile keys, and innovative tech like robot butlers. Backed by Marriott Bonvoy loyalty, it offers strong revenue potential in a competitive midscale segment—ideal for franchisees seeking scalable hospitality without luxury overheads.

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Why buy an Aloft hotels Franchise?

Buy Aloft for its proven Marriott-backed model in a booming midscale sector, offering high ROI via low-cost ops, loyalty program access, and social amenities that drive repeat business. Quick scalability, global expansion, and recession-resilient demand make it perfect for growth-focused investors.

Aloft hotels Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $75,000

    • Initial Investment

      $13,296,610 - $36,220,410

  • Royalty

    • Royalty Fee

      5.50%

  • Training & Support

    • On the job training (Varies)

    • Classroom training (Varies)

    • Ongoing support

    • Marketing support

Aloft hotels – Additional  Information

  1. Franchisee Support

    Aloft provides comprehensive franchisor support through Marriott's expertise, including initial training, sales/marketing guidance, reservation systems, and ongoing operations assistance. Franchisees access proven systems from Starwood/Marriott brands like Sheraton, plus interactive resources for site selection and tech integration.

  2. Accolades & Awards

    Aloft ranks among top-growing brands, expanding rapidly post-2008 debut to 190+ hotels in 29 countries by recent counts. Recognized for innovation in midscale hospitality, it earned praise in Entrepreneur listings and Hospitality Net for music-focused, social experiences.

  3. Industry / Market

    The global hotel market is projected to grow at 5.8% CAGR through 2028, with select-service midscale segments like Aloft surging due to demand for affordable, experiential stays. U.S. lodging hit $257B revenue in 2025, driven by business/leisure travel recovery.

  4. Ideal Owner

    Ideal Aloft franchisees are entrepreneurial operators with hospitality experience, strong people skills, and interest in vibrant, tech-forward properties. Multi-unit developers thrive, leveraging Marriott's scale; no hotel background required with full training.

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