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FRANCHISE RESALES

Always Faithful Dog Training franchisee guiding five dogs along a gravel path, with rolling hills in the background and a clear sky above.

Buy an Always Faithful Dog Training Franchise

Always Faithful Dog Training is a mobile dog training franchise founded in 2003 and headquartered in Elburn, Illinois. The brand began franchising in 2017 and has since built a network of more than 130 locations across the United States. Franchisees deliver in-home obedience, behavior modification, and specialty training services, working directly with pet owners in their homes.

The brand’s methodology is Leadership-Based Dog Training: a positive-reinforcement approach grounded in pack-leader principles that avoids treats, clickers, and shock collars. All trainers are certified through the brand and the Instinctive Dog Trainers Association (IDTA). Service tiers cover beginner and intermediate obedience, advanced off-leash training, behavior modification, and specialty certifications including therapy dog and service dog.

Always Faithful operates as a home-based, mobile business with no commercial lease requirement. The model is designed to allow new franchisees to launch in under 30 days. The franchise is SBA-approved and offers a 10% discount for honorably discharged veterans. The brand reports over 60,000 dogs trained across more than two decades of operation.

Latest Resales

  • There are currently no Always Faithful Dog Training resales available

Why buy an Always Faithful Dog Training Franchise?

Dog training demand is consistent across a pet’s life: owners return for additional programs as needs evolve, refer neighbors with similar challenges, and come back with new dogs. Always Faithful’s multi-tier service offering, from beginner obedience through service dog certification, gives franchisees multiple entry points with the same client and supports repeat revenue over time.

The certification-based methodology gives franchisees a structured service standard in a market where provider quality varies widely. Always Faithful’s no-treats, no-shock approach resonates with clients concerned about ineffective methods, providing a differentiator in local marketing. The brand reports a high proportion of repeat clients and referrals, making the existing client base the most valuable asset in any unit.

Always Faithful Dog Training Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $49,500

    • Initial Investment

      $91,850 – $101,300

    • Net Worth Requirement

      $100,000

  • Royalty

    • 8%

      of gross revenue

Always Faithful Dog Training – Additional  Information

  1. Training & Support

    Always Faithful franchisees receive hands-on certification training from the founder and a team of certified trainers, covering both dog training techniques and business operations. Every franchisee earns AFDT and IDTA (Instinctive Dog Trainers Association) certification before launching. Ongoing support includes in-person and online operational guidance, a branded website and online presence, and a franchise support team that includes a Franchise Operations Manager and Franchise Training Consultants. Resale buyers should confirm what initial training and IDTA certification access transfers to incoming ownership with the unit.

  2. Ideal Owner

    Always Faithful is suited to people with strong interpersonal skills and a genuine interest in working with dogs and their owners. The franchisee is the primary service provider: someone comfortable working in the field, managing their own schedule, and building a client base through referrals and local outreach. No prior dog training or pet industry experience is required. The brand seeks customer-service-oriented, self-motivated operators who can represent a premium, methodology-driven service and manage the daily operations of a mobile small business. Veterans and dog enthusiasts are well represented in the franchisee base.

  3. Recognition & Awards

    Always Faithful Dog Training has been recognised by Entrepreneur magazine across multiple Franchise 500 editions, most recently ranking #71 in the 2026 list in the Top Franchises for Less Than $100,000 category. The brand was also named a Top New and Emerging Franchise in the 2022 Entrepreneur Franchise 500. Always Faithful carries Veteran Owned Business certification and holds IDTA (Instinctive Dog Trainers Association) membership, reflecting the brand's commitment to certified training standards. Consumer reviews across the network have surpassed 1,000 five-star ratings.

  4. Industry / Market

    US pet ownership has expanded steadily, supporting growth in services spending. The American Pet Products Association (APPA) reports that Americans spent $158 billion on pets in 2024, with grooming, boarding, and training services accounting for $14.3 billion of that total. Dog training benefits from recurring demand: owners return as behaviors evolve or new dogs join the household. Specialty services such as behavior modification and therapy dog certification carry pricing power above basic obedience. For resale buyers, territory density, local competition, and the unit's existing client base are the most practical demand indicators.

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