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An Amazing Athletes teacher helps a young girl hold a red bat at a tee-ball station whilst other children in matching shirts wait their turn outside on a playground.

Buy an Amazing Athletes Franchise

Amazing Athletes is a youth sports enrichment franchise that introduces children aged 2½ to 6 to the fundamentals of 10 different sports, from soccer and golf to basketball and tennis. Founded in 2003, the brand uses a non-competitive, play-based curriculum built around motor-skill development, confidence and healthy habits rather than scores or formal teams.

The model is mobile rather than premises-based. Franchisees deliver structured classes inside schools, daycares, preschools, parks and community centres rather than from a leased facility, so there is no rent or buildout. The brand reports a presence of more than 170 locations across 33 states and over one million children served.

Amazing Athletes is part of Youth Athletes United, a multi-brand youth sports group that provides franchisees with shared operating systems, a registration and scheduling platform, and the option to expand into sister programs over time. Its focus on going directly into schools to supplement physical education sets it apart from team-based youth sports organisations.

Latest Resales

Why buy an Amazing Athletes Franchise?

Buying an Amazing Athletes franchise offers entry into a recognised youth sports enrichment brand within a resilient, growing children’s activity category. The concept fills a real need, since many schools struggle to provide enough structured movement, positioning owners as a development partner to local institutions rather than just another after-school option.

The mobile, equipment-based model keeps overhead low: no commercial lease, no buildout and lower startup costs than premises-based children’s concepts. Membership in Youth Athletes United adds established operating systems, in-house marketing and creative teams, a booking platform and the ability to add sister brands, advantages an independent operator would have to build alone. Recurring class enrolments and standing partnerships with schools and daycares can support repeat revenue.

Amazing Athletes Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2003

    • Franchising Since

      2008

    • New Startup Cost

      $74,500 – $100,550

    • Avg. Resale Price

      Contact us for details
    A woman holds a basketball hoop while a child in mid-air attempts to dunk a ball, both wearing Amazing Athletes red shirts, outdoors near water with buildings in the background.
  • Franchise Fees

    • Initial franchise Fee

      $49,500

      for new territories

    • Transfer Fee

      $8,750

      Split 50/50 between seller and buyer

    • Royalty Fee

      8%

      of gross revenue ($750/month minimum)

    • Marketing Fee

      1%

      of gross revenue

    An Amazing Athletes instructor in a blue shirt sits on a mat outdoors, showing cards to a group of young children seated around him. Playground equipment and toys can be seen in the background.
  • Unit Performance

    • Total Units *

      171

    • New Units Opened *

      19

    • Units Transferred *

      5

    • Avg. Unit revenue *

      $257,984

    * Based on 2025 data reported in the 2026 FDD
    Young children wearing red shirts play football outdoors with Amazing Athletes, kicking balls near a small net and orange cones on a green pitch.

Amazing Athletes – Additional  Information

  1. Training & Support

    Incoming owners train at the company's New York headquarters for about six days, covering operations, hands-on curriculum, staff hiring and management, sales and marketing, and software systems; the FDD documents 31–40 hours of classroom plus 13 hours of on-the-job instruction. Ongoing support includes a mentorship program pairing new owners with experienced operators, monthly conference calls, an annual franchisee conference, a learning management system with lesson plans and teaching videos, and a secure online registration platform. Resale buyers should confirm what transfer training and platform access carry over at ownership change.

  2. Ideal Owner

    Amazing Athletes suits hands-on, community-minded operators who enjoy working with young children and are comfortable building partnerships with schools, daycares and parks departments. No teaching or athletic background is required; enthusiasm, relationship-building and local marketing matter more. The role is partnership- and operations-led: owners recruit, train and schedule coaching staff, nurture the institutional relationships that drive enrolment, and manage day-to-day delivery. It fits people who want a purpose-driven business and are comfortable selling into local organisations.

  3. Recognition & Awards

    Amazing Athletes has been named a Top Franchise for Franchisee Satisfaction by Franchise Business Review every year from 2020 through 2025, and holds repeated FBR recognition as a Most Innovative Franchise (2019, 2023, 2024), Top Franchise for Culture, Top Franchise for Women, Top Low-Cost Franchise and Top Recession-Proof Franchise. Entrepreneur named it a Top Low-Cost Franchise for 2025. For resale buyers, brand-level recognition should be weighed alongside the specific territory's local reputation, reviews and school relationships.

  4. Industry / Market

    Amazing Athletes sits in the US youth sports and children's activity market, where spending reached an estimated $43 billion in 2023 and participation keeps climbing: 65% of US youth aged 6–17 played a sport in 2024, the highest level on record per the Aspen Institute's Project Play. Demand is driven by dual-income families seeking constructive after-school options and by schools needing to supplement limited physical-education resources. The early-childhood enrichment niche is comparatively under-served, and the category has proved resilient as parents prioritise spending on children's development.

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