Young boy wearing goggles swimming in a pool and splashing towards the camera.

Buy an America’s Swimming Pool Company Franchise

America’s Swimming Pool Company (ASP) is a leading franchise specializing in swimming pool maintenance, repair, and renovation services such as remodeling, inspections, construction, and free consultations. Founded in 2002, ASP has expanded to over 250 locations nationwide, earning a reputation for high-quality service and customer satisfaction. ASP Technicians service an average of 420,000 gallons of pool water weekly, and are equipped with the right tools and expertise to ensure efficient and precise service of customers’ swimming pools. With an initial investment ranging from $70,000 to $150,000 and a royalty fee of 5% on gross sales, ASP presents a valuable investment opportunity. The swimming pool service industry is expanding due to increased pool ownership and the demand for maintenance services, making ASP a strong contender in the market.

Latest Resales

  • There are currently no America’s Swimming Pool Company resales available

Why buy an America’s Swimming Pool Company Franchise?

America’s Swimming Pool Company (ASP) offers a profitable, low-cost, home-based business model in the booming pool service industry. With ASP, no prior pool experience is needed—comprehensive training, a streamlined PoolOps mobile platform, and an integrated consumer system provide franchisees with everything required to succeed. ASP’s national partnerships allow franchisees to benefit from competitive pricing on supplies, giving them a cost advantage over local competitors. Franchise owners come from various backgrounds, all sharing the goal of owning a business that provides steady, recurring revenue. For those seeking a flexible, scalable business opportunity in a high-demand market, ASP offers the chance to join an industry leader with strong brand recognition and proven success.

America’s Swimming Pool Company Franchise Costs & Information

  • Minimum Qualifications

    • Initial Investment

      $84,395 - $207,368

    • Initial Franchise Fee

      $40,000 - $90,000

    • Net Worth Requirement

      $250,000

    • Cash Requirement

      $50,000

    A franchisee cleaning a pool for America's Swimming Pool Company with a long handled net.
  • Royalty

    • 7-5%

      (royalty reduction program)

    A beach ball, sunglasses, and a towel by a pool maintained by America's Swimming Pool Co., suggesting summer leisure time.
  • Training & Support

    • Full training to become a Certified Pool Operator

    • Detailed training at pool school

    • In-depth marketing training and support

    • Exceptional Franchisee Support from experienced support staff

    • SBA Approved

    A man in a blue uniform representing America's Swimming Pool Company, kneels by a poolside, holding a water testing kit.

America’s Swimming Pool Company – Additional  Information

  1. Franchisee Support

    America's Swimming Pool Company offers comprehensive support to franchisees, including a training program with 32 hours of classroom instruction and 64 hours of on-the-job training. Franchisees gain access to proprietary technology, such as PoolOps® software, which streamlines operations and enhances customer communication. Ongoing support includes national advertising campaigns, local marketing strategies, and a dedicated support team, ensuring franchisees are well-equipped to manage their businesses effectively.

  2. Accolades & Awards

    America's Swimming Pool Company has been recognized as a Top 500 Franchise by Entrepreneur Magazine. The brand has earned accolades for its commitment to quality pool services and customer satisfaction, known for its strong franchisee support and active community involvement, further solidifying its reputation in the industry.

  3. Industry / Market

    The U.S. swimming pool and hot tub market is projected to reach $12.5 billion by 2026, growing at a CAGR of 4.5% from 2021 to 2026. America's Swimming Pool Company is well-positioned to capitalize on this growth by providing professional, reliable services to homeowners and businesses. The brand’s focus on customer service, combined with its extensive network of franchisees, has established ASP as a strong presence in the expanding pool and hot tub market.

  4. Ideal Owner

    The ideal America's Swimming Pool Company franchisee is a detail-oriented entrepreneur with a passion for pool maintenance and customer service. They should be organized, capable of managing a team of technicians, and knowledgeable about pool care. Experience in the swimming pool industry or home services is beneficial, along with strong communication skills to build and maintain client relationships.

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