FRANCHISE RESALES

Buy an America’s Swimming Pool Company Franchise

America’s Swimming Pool Company (ASP) is a residential and commercial pool service franchise covering weekly cleaning and maintenance, equipment repair, inspections, renovation and remodeling, and new pool construction. Founded in 2002, the brand has grown to more than 250 locations across the United States and is one of the larger names in professional pool care.

The business runs on a home-based, mobile model built around protected local territories. Owners dispatch trained, uniformed technicians who service routes of residential and commercial pools, combining recurring maintenance contracts with project-based repair, remodeling and construction work. Operations are coordinated through ASP’s proprietary PoolOps platform and an integrated consumer system.

ASP is part of Authority Brands, a multi-brand home-services group whose portfolio includes The Cleaning Authority, Mister Sparky, Benjamin Franklin Plumbing and Mosquito Squad. Franchisees draw on national supplier relationships and a structured operating system, with no pool-care background required to enter the network.

Latest Resales

  • There are currently no America’s Swimming Pool Company resales available

Why buy an America’s Swimming Pool Company Franchise?

An America’s Swimming Pool Company franchise gives the owner a foothold in an essential, service-led category where weekly maintenance generates predictable recurring revenue while repairs, remodeling and construction add higher-value project income. The mix gives owners several ways to grow a single territory.

The home-based, mobile structure keeps overhead low, with no retail premises or showroom to fund, and national supplier partnerships give franchisees competitive pricing on parts and chemicals that an independent local operator would struggle to match. Backing from Authority Brands adds the systems, marketing infrastructure and buying power of a large home-services group, while the PoolOps platform standardizes scheduling, routing and customer communication.

America’s Swimming Pool Company Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2002

    • Franchising Since

      2006

    • New Startup Cost

      $88,695 – $213,171

    • Avg. Resale Price

      Contact us for details
    A man in a blue uniform representing America's Swimming Pool Company, kneels by a poolside, holding a water testing kit.

  • Franchise Fees

    • Initial franchise Fee

      $40,000

      for new territories

    • Transfer Fee

      $10,000

      plus broker referral fee if applicable

    • Royalty Fee

      5–7%

      of gross revenue

    • Marketing Fee

      1%

      of gross revenue

  • Unit Performance

    • Total Units *

      410

    • New Units Opened *

      48

    • Units Transferred *

      20

    • Avg. Unit revenue *

      $910,643

    * Based on 2025 data reported in the 2026 FDD

America’s Swimming Pool Company – Additional  Information

  1. Training & Support

    New owners train at the ASP Training Campus, a 20,000-square-foot facility, through an 11-day program covering the Green-to-Clean process, maintenance, repair and renovation — no prior pool experience is required. The program runs 32 hours classroom plus 64 hours on-the-job, and owners and technicians can earn the Certified Pool Operator (CPO) credential via the National Swimming Pool Foundation exam. Ongoing support includes the PoolOps platform, on-site technical help, peer review, regional round-tables, and marketing support. Resale buyers should confirm what transfer training and PoolOps access pass to incoming owners and staff.

  2. Ideal Owner

    ASP suits hands-on local operators capable of building and managing a team of technicians and coordinating weekly service routes. No pool-care background is required, since training covers the technical side, but owners should be organized, process-driven and strong at customer service, since recurring maintenance relationships drive repeat revenue. A sales and local-marketing mindset helps in winning new contracts and upselling repair, remodeling and construction work, making the model a fit for owner-operators who enjoy both overseeing fieldwork and growing a service business.

  3. Recognition & Awards

    ASP has been ranked repeatedly in Entrepreneur's Franchise 500, including #117 in 2022, and has earned a place in the publication's Franchise 500 Hall of Fame, reserved for brands with sustained long-term rankings. The company has also appeared on the Inc. 5000 list of fast-growing US firms. As part of Authority Brands, ASP carries the credibility of a major home-services group, and customer reviews across its locations point to strong local service reputations. For resale buyers, brand-level recognition should be weighed alongside the specific territory's local reviews and referral strength.

  4. Industry / Market

    The US pool maintenance and cleaning services market was valued at $8.08 billion in 2023 and forecast to reach $10.33 billion by 2029 (Arizton), supported by more than 10 million pools nationwide. Industry estimates suggest only about half of pool owners use a professional cleaning service, leaving room for new contracts in most territories. Demand is relatively durable, as pools need year-round chemical balancing, equipment upkeep and seasonal repairs regardless of the economic cycle, though service volumes run more seasonal in northern states. For resale buyers, a territory's installed pool base and the share already under contract are key indicators of remaining growth.

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