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FRANCHISE RESALES

Buy an Anytime Fitness Franchise

Anytime Fitness is a 24/7 gym franchise founded in 2002 in Cambridge, Minnesota. The brand built its model around keycard access to compact, well-equipped clubs, offering cardio and strength equipment, personal training, and coaching programs to members on their own schedule. With more than 5,200 locations across all seven continents, it is one of the largest fitness franchise systems in the world.

The business model is built around recurring membership fees, with personal training and coaching services providing a secondary revenue stream. Clubs are sized to fit a range of commercial spaces, and around-the-clock access reduces the staffing demands typical of larger gym operations. Franchisees generally run a small team covering personal training, front-desk support, and club management, with the Coaching Suite platform supporting structured trainer-led programs.

Anytime Fitness operates under Purpose Brands, the holding company formed in 2024 through the merger of Self Esteem Brands (the brand’s founding parent) and Orangetheory Fitness. Purpose Brands also includes The Bar Method, Basecamp Fitness, Waxing the City, and Stronger U Nutrition.

Latest Resales

  • There are currently no Anytime Fitness resales available

Why buy an Anytime Fitness Franchise?

Anytime Fitness has built one of the most recognized gym brands in the franchise sector. For buyers considering a resale, that recognition means an existing member base, a familiar consumer proposition, and established operational systems. To buy an Anytime Fitness franchise as a resale is to acquire a running club rather than build one from scratch.

The recurring membership model provides a baseline of predictable revenue, and the Coaching Suite platform gives clubs a digital framework for growing personal training and coaching income alongside membership fees. The brand’s light-labor format and 24/7 self-service model support both hands-on owner-operators and multi-unit operators running clubs through a management team. The 2023 Apple Fitness+ partnership broadens the member value proposition with digital wellness access.

Anytime Fitness Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2002

    • Franchising Since

      2002

    • New Startup Cost

      $458,826 – $907,607

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $42,500

      for new territories

    • Transfer Fee

      $9,999 / $25,000

      Opened / Transferred before opening

    • Royalty Fee

      $820/mo

      or up to 8% of Gross Revenue

    • Marketing Fee

      $600

      per Month

  • Unit Performance

    • Total Units *

      2301

    • New Units Opened *

      46

    • Units Transferred *

      207

    • Avg. Unit revenue *

      $442,686

    * Based on 2024 data reported in the 2025 FDD

Anytime Fitness – Additional  Information

  1. Training & Support

    Franchisees receive initial training at Anytime Fitness headquarters in Woodbury, Minnesota, with the current FDD citing 39 hours of classroom training and 24 hours of on-the-job training for new owners. Ongoing support is provided through a dedicated Franchise Business Coach who serves as a single point of contact, supplemented by quarterly regional training sessions, annual franchise conferences, an online resource library, full marketing support, and access to the Coaching Suite technology platform. Resale buyers should confirm with Anytime Fitness what onboarding and Coaching Suite access are provided to incoming ownership at transfer.

  2. Ideal Owner

    The ideal Anytime Fitness franchisee is community-minded and interested in fitness and wellness, though prior industry experience is not required. Day-to-day ownership involves managing a small team of trainers and front-desk staff, maintaining member satisfaction, and overseeing local marketing and sales activity. The model suits hands-on owner-operators and also accommodates multi-unit operators who build a management structure around multiple clubs. Strong people skills and comfort with local business relationships are more important than technical fitness expertise.

  3. Recognition & Awards

    Anytime Fitness has been ranked on Entrepreneur's Franchise 500 for 19 consecutive years and on the Entrepreneur Fastest-Growing Franchises list for 18 years, with both recognitions reflecting consistent franchise performance. The brand was named Global Franchise Grand Champion in 2024, upgrading its prior recognition from the same publication, and has appeared in the Franchise Times Top 400 for 14 consecutive years. Entrepreneur has also named the brand a Top Brand for Multi-Unit Owners. Self Esteem Brands' co-founders received the IFA Entrepreneurs of the Year designation in 2020.

  4. Industry / Market

    The US fitness and gym market generates approximately $45 billion annually and supported around 77 million Americans with gym or studio memberships in 2024. Demand has grown steadily since pandemic-era disruptions, driven by heightened health awareness, aging demographics, and sustained consumer interest in preventive wellness. The 24/7 access model sits between budget big-box gyms and premium boutique studios, appealing to members who want flexibility without schedule constraints. For resale buyers, local competitive density and membership retention trends in the target territory are key factors when evaluating an existing club.

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