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FRANCHISE RESALES

Buy an Apricot Lane Boutique Franchise

Apricot Lane Boutique is a women’s fashion franchise operating under Country Visions, Inc., headquartered in Vacaville, California. The brand launched its first boutique in 2007, drawing on the founding team’s experience in retail franchising that dated to the early 1990s. Today it operates more than 100 locations across the US, with stores of approximately 2,200 square feet typically sited in high-traffic shopping centers, downtown business districts, and tourist destinations.

Each store carries women’s apparel, accessories, bags, and gifts, with merchandise updated frequently to stay trend-current. The brand positions itself at the accessible end of fashion: runway-inspired styles at prices that don’t require a luxury budget. Stores can also extend their reach through a branded e-commerce capability.

The central differentiator is a dual-track merchandise sourcing model. Corporate buyers attend major US fashion trade shows and meet weekly with vendors in the Los Angeles fashion district, giving franchisees timely access to emerging styles. Franchisees then have the flexibility to adjust their own selection for local market preferences, so the product mix varies by location rather than following a uniform national planogram.

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Why buy an Apricot Lane Boutique Franchise?

Apricot Lane Boutique occupies a resilient position in US specialty retail, where boutique-style curation and personalized in-store service build customer loyalty that chain formats rarely match. The brand’s national buying infrastructure is a practical advantage: access to trade show intelligence and weekly LA fashion district sourcing gives franchisees merchandise currency that an independent boutique operator would need to develop alone. To buy an Apricot Lane Boutique franchise is to enter women’s fashion retail with an established brand, a working merchandise model, and a national support network behind it.

The franchise draws on Country Visions’ 25-plus years supporting franchisees, with the systemwide Lightspeed POS and reporting platform, ongoing operations coaching, and a network of owners who share best practices. A branded e-commerce capability allows franchisees to extend local brand reach beyond the store floor.

Apricot Lane Boutique Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2007

    • Franchising Since

      2008

    • New Startup Cost

      $149,950 – $342,300

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $39,500

      for new territories

    • Transfer Fee

      $30,000

    • Royalty Fee

      5.5%

      of Gross Revenue

    • Marketing Fee

      1%

      of Gross Revenue

  • Unit Performance

    • Total Units *

      85

    • New Units Opened *

      3

    • Units Transferred *

      5

    • Avg. Unit revenue *

      $383,165

    * Based on 2025 data reported in the 2026 FDD

Apricot Lane Boutique – Additional  Information

  1. Training & Support

    Apricot Lane Boutique's training follows a three-phase structure: Orientation/Onboarding, In-Boutique and In-Market Experiences, and Certification. New owners complete over 50 hours of virtual, webinar-based, and online instruction. Ongoing support includes 24/7 access to best-practice resources, in-market coaching, season planning meetings, an annual owners conference, and archived webinars. The systemwide Lightspeed POS and reporting platform, integrated in 2023, provides operational visibility across the business. Resale buyers should confirm with Apricot Lane what onboarding and Lightspeed system access are provided to incoming ownership.

  2. Ideal Owner

    The ideal Apricot Lane Boutique franchisee is community-minded, comfortable in a customer-facing retail environment, and has genuine interest in fashion, though prior industry experience is not required. The role is staffing-led and locally oriented: owners manage a team of sales staff, oversee inventory selection and merchandising decisions, and build the relationships within their local market that drive repeat visits. Candidates suited to hands-on retail operations, with an eye for trends and comfort managing the regular cadence of new arrivals, seasonal cycles, and social media engagement, are well-positioned for this model.

  3. Recognition & Awards

    Apricot Lane Boutique has maintained a presence on Entrepreneur's annual Franchise 500 list, ranked #369 on the 2025 edition, and has been recognized in Entrepreneur's Fastest Growing Franchises ranking. Earlier recognition includes the International Council of Shopping Centers' Hot Retail Concept for Fashion in 2008 and Entrepreneur's Top 50 Hottest Franchises that same year. For resale buyers, brand-level recognition is best understood alongside the reputation of the specific unit, including local customer reviews and community visibility.

  4. Industry / Market

    The US clothing boutiques industry is estimated at approximately $61.8 billion in revenue in 2025 (IBISWorld), having grown at an 8.0% compound annual rate over the prior five years. Boutiques have benefited from consumer preference for curated, locally relevant shopping experiences and variety that mass-market chains cannot match. Fashion-conscious shoppers seeking fresh styles regularly, combined with the in-store experience that e-commerce cannot replicate, support consistent boutique traffic. Resale buyers should assess the local competitive retail environment and the specific unit's customer retention and purchase frequency.

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