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Buy an Artichoke Basille’s Pizza Franchise

Artichoke Basille’s Pizza is a New York–style pizza brand founded in 2008 in Manhattan’s East Village by cousins Francis Garcia and Sal Basille, fourth-generation pizzaiolos who built the concept around a tight menu of bold, indulgent pies. The brand is widely known by its nickname, Artichoke Pizza, and made its name with the Famous Artichoke slice: a thick, creamy pie of artichokes, spinach, cream sauce, mozzarella and pecorino.

The business runs a fast-casual, slice-and-pie format serving walk-in customers, late-night crowds and delivery and pickup orders. The menu stays deliberately small, focusing on a handful of signature pies rather than a sprawling list, which keeps kitchen operations and training centred on doing a few items consistently well.

From a single cult-favourite East Village shop, the brand has grown to around eighteen locations across several states and began franchising in the late 2010s, originally developing the programme with Fransmart. It remains founder-led, with Garcia and Basille still involved across the portfolio.

Latest Resales

  • There are currently no Artichoke Basille’s Pizza resales available

Why buy an Artichoke Basille’s Pizza Franchise?

Buying an Artichoke Basille’s Pizza franchise means stepping into a recognisable, media-tested brand in the resilient US pizza category. The Famous Artichoke pie gives the concept a signature product that travels well beyond New York, and the small menu keeps the operating model focused, which can lower training complexity and tighten inventory control.

The brand’s national press profile and loyal fan base provide marketing pull that a generic independent pizzeria would have to build from scratch. Because the founders stay close to operations, franchisees buy into a system shaped by experienced pizzaiolos rather than a purely corporate playbook, and the fast-casual format suits both high-traffic urban sites and growing suburban markets.

Artichoke Basille’s Pizza Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $45,000

    • Initial Investment

      $353,000 – $1,800,000

  • Royalty

    • Royalty Fee

      6%

      of gross sales

  • Training & Support

    • 100 hours on the job training

    • 17 hours classroom training

    • Ongoing support

    • Marketing support

Artichoke Basille’s Pizza – Additional  Information

  1. Training & Support

    Initial training is hands-on, combining 17 hours of classroom instruction with 100 hours of on-the-job work at operating locations, covering dough, sauce, toppings and front-of-house flow. Franchisees also gain field operations support, marketing guidance and operating systems drawn from the founders' NYC pizzeria background, plus ongoing oversight from a leadership team that stays involved across the portfolio. Candidates typically attend a Discovery Day to see back-end operations first hand. Resale buyers should confirm with the franchisor what transfer training and onboarding are provided to incoming owners and existing staff.

  2. Ideal Owner

    The model suits hands-on operators with restaurant or hospitality experience who value disciplined execution and a genuine obsession with food quality. Owners should be comfortable running a high-volume, fast-paced kitchen that often serves late-night and weekend crowds, building and retaining a tight team, and managing front-of-house flow during rushes. This is an operations-led business that rewards owners willing to follow a proven system while investing in local marketing and community engagement. Prior food-service management experience is a strong advantage.

  3. Recognition & Awards

    Artichoke Basille's Pizza has built its reputation largely through national media exposure rather than franchise-ranking awards. The brand and its founders have been featured on The Tonight Show, The Rachael Ray Show, Late Night with Seth Meyers and The Chew, and written up in The New York Times, The New York Post and New York Magazine, with a steady following among critics, chefs and food writers. For resale buyers, this brand-level recognition should be weighed alongside the specific territory's local reviews, repeat customers and community visibility.

  4. Industry / Market

    The US pizza restaurant market is one of the largest and most durable foodservice categories, with industry estimates putting it at roughly $50 billion in 2026 (IBISWorld). Demand holds up across economic cycles because pizza offers convenience, value and shareability, and digital ordering, delivery and pickup have widened how customers buy. Within a crowded field, differentiated fast-casual concepts with a distinctive product and strong social presence have tended to outperform generic chains. For resale buyers, local demand depends on site traffic, delivery coverage and nearby competition.

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