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FRANCHISE RESALES

Buy an Assist-2-Sell Franchise

Assist-2-Sell is a residential real estate franchise founded in 1987 in Reno, Nevada, built around a flat-fee, full-service brokerage model. Home sellers pay a fixed low fee at closing rather than a percentage of the sale price, offering a clear pricing alternative to conventional commission-based firms while retaining full professional representation.

The franchise operates through dedicated office locations, each run by a licensed broker with a team of agents. All marketing is managed at the office level rather than by individual agents, a structure designed to generate inbound listing interest without relying on each agent’s personal network. Franchisees offer two programs: the Direct-To-Buyer® non-MLS option and the “MLS for Less”® service, which provides access to the MLS at a discounted seller-side commission while cooperating buyer’s agents receive standard market compensation.

Assist-2-Sell has operated a franchise network since 1993, with locations across the United States and Canada. The brand is founder-led; co-founders Mary LaMeres-Pomin and Lyle Martin have remained involved in franchisee training, drawing on over three decades of hands-on experience with the flat-fee model.

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Why buy an Assist-2-Sell Franchise?

Consumer interest in cost-transparent real estate has grown steadily, and Assist-2-Sell’s flat-fee model is well-suited to this environment. Franchisees attract motivated home sellers seeking full-service brokerage at a lower cost than conventional commission-based competitors. The brand has refined its systems over more than three decades, giving it a tested model in a segment with increasing mainstream recognition.

The lead-generation model is built into the brand’s value proposition. Assist-2-Sell’s discount fee structure generates inbound listing interest at the office level, reducing the prospecting burden on individual agents. Franchisees focus on managing operations, recruiting agents and converting inbound inquiries rather than building a personal book of business from scratch.

Assist-2-Sell Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $2,995 – $14,500

    • Initial Investment

      $24,025 – $45,500

  • Royalty

    • Royalty Fee

      5%

  • Training & Support

    • 24 hours classroom training

    • Ongoing support including marketing

    • Software

    • Site selection

    • Grand opening assistance

Assist-2-Sell – Additional  Information

  1. Training & Support

    Assist-2-Sell's initial training covers office organization and administration, the brand's flat-fee marketing system, agent recruitment and compensation, and the operational specifics of running a high-volume listing environment. The program includes 24 hours of classroom instruction, delivered personally by the brand's co-founders. Ongoing support is accessible by phone through experienced support personnel, supplemented by unlimited access to a franchise-only online resource center. Resale buyers should confirm with the franchisor what transfer training and system access are provided to an incoming owner.

  2. Ideal Owner

    The ideal Assist-2-Sell franchisee is an experienced real estate professional with at least three years of residential brokerage experience and an active broker's license, or access to someone who holds one. The model is owner-operator in its early years, with hands-on involvement in agent management, office operations and local marketing. The right candidate is community-connected, process-driven and experienced enough to recruit agents confidently without relying on a personal client base to drive initial revenue.

  3. Recognition & Awards

    Assist-2-Sell has been recognized by Entrepreneur Magazine as one of the leading real estate franchises, and was named a Franchise Top Performer by The Wall Street Journal's StartupJournal. These recognitions reflect the brand's long-standing position as an innovator in the discount brokerage segment. For resale buyers, brand-level credibility should be assessed alongside the local reputation of the specific unit, including customer reviews, agent tenure, referral strength and community visibility.

  4. Industry / Market

    The US real estate brokerage market was valued at approximately $206 billion in 2025 and is projected to grow at around 5% annually through 2031, according to Mordor Intelligence. Consumer demand for cost-transparent services has grown steadily, with discount and flat-fee models gaining mainstream traction. Changes to buyer-agent commission rules in 2024 have raised seller awareness of fee structures, benefiting brands with clear pricing propositions. For resale buyers, local housing market conditions, territory transaction volume and competitive density of real estate offices in the area are key evaluation factors.

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