FRANCHISE RESALES

Buy an Assist-2-Sell Franchise

Assist-2-Sell, Inc. is a pioneering real estate franchise founded in 1987 by Mary LaMeres-Pomin and Lyle E. Martin in Reno, Nevada. The company introduced a discount, flat-fee brokerage model designed to offer full-service real estate transactions at lower commission rates, providing a competitive alternative between traditional real estate firms and selling homes independently. Since franchising began in 1993, Assist-2-Sell has expanded to over 600 offices across the United States and Canada, saving consumers more than $800 million in commissions. The brand is recognized for its commitment to personalized service, ensuring each listing receives focused attention to expedite sales while maintaining professional standards.

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Why buy an Assist-2-Sell Franchise?

Investing in Assist-2-Sell offers entry into a well-established, recession-resistant real estate franchise with a proven low-fee business model that attracts cost-conscious sellers. Franchisees gain access to extensive training, marketing support, and a recognized brand that differentiates itself by offering full-service real estate at discounted rates. With a relatively low initial investment ($13K–$34K) and a large existing network, Assist-2-Sell presents a compelling opportunity for licensed brokers seeking to build a scalable and profitable real estate business.

Assist-2-Sell Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $2,995 – $14,500

    • Initial Investment

      $24,025 – $45,500

  • Royalty

    • Royalty Fee

      5%

  • Training & Support

    • 24 hours classroom training

    • Ongoing support including marketing

    • Software

    • Site selection

    • Grand opening assistance

Assist-2-Sell – Additional  Information

  1. Franchisee Support

    Assist-2-Sell offers franchisees comprehensive support including initial training, marketing assistance, operational guidance, and help with office setup. The franchisor emphasizes a dedicated office environment rather than home-based operations, providing ongoing resources to help franchisees deliver full-service brokerage capabilities. Franchisees benefit from a proven business model and access to exclusive listing databases, supported by a corporate team focused on growth and operational success.

  2. Accolades & Awards

    Assist-2-Sell has been recognized consistently by Entrepreneur Magazine as one of the leading franchises and was named a “Franchise Top Performer” by The Wall Street Journal’s StartupJournal. It is regarded as one of North America’s largest residential discount real estate companies, with a strong reputation for innovation in the real estate franchising sector.

  3. Industry / Market

    The real estate brokerage industry continues to evolve with increased demand for cost-effective, transparent services. Assist-2-Sell’s discount model aligns with consumer trends favoring value and service, positioning the franchise to capitalize on a growing market segment that seeks alternatives to traditional high-commission brokerages.

  4. Ideal Owner

    The ideal Assist-2-Sell franchisee is an experienced real estate professional, preferably with at least three years in residential brokerage and a broker’s license. Strong customer service skills, professionalism, and a commitment to working from a dedicated office space are essential. Franchisees should be motivated to grow a full-service brokerage while leveraging the brand’s discount pricing strategy.

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