FRANCHISE RESALES

Buy an Auntie Anne’s Franchise

Auntie Anne’s is the world’s largest soft pretzel franchise, founded in 1988 by Anne Beiler, who started baking pretzels at a Pennsylvania farmer’s market to support her family and community. From a single stand, the brand expanded rapidly through franchising, opening its first franchise store in 1989 and reaching over 1,200 locations globally today. Known for freshly baked pretzels made from scratch on-site and sold within 30 minutes, Auntie Anne’s emphasizes quality and innovation, continuously evolving its product offerings. Now part of Focus Brands since 2010, Auntie Anne’s operates in diverse venues including malls, airports, universities, and amusement parks, with a strong commitment to giving back embedded in its culture.

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Why buy an Auntie Anne’s Franchise?

Investing in Auntie Anne’s offers entry into a proven, globally recognized brand with a strong franchise system and ongoing innovation. Franchisees gain access to extensive support, a loyal customer base, and opportunities in high-traffic locations, making it an attractive, recession-resistant business in the fast-casual snack sector.

Auntie Anne’s Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      1988

    • Franchising Since

      1989

    • New Startup Cost

      $156,175 – $638,300

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $35,500

      for new territories

    • Transfer Fee

      50%

      of then-current Franchise Fee for a Control Transfer; 10% otherwise

    • Royalty Fee

      7%

      of Net Sales

    • Marketing Fee

      2–3%

      of Net Sales

  • Unit Performance

    • Total Units *

      1182

    • New Units Opened *

      75

    • Units Transferred *

      52

    • Avg. Unit revenue *

      $877,854

    * Based on 2024 data reported in the 2025 FDD

Auntie Anne’s – Additional  Information

  1. Training & Support

    Auntie Anne’s provides thorough training and ongoing support, including operational guidance, marketing assistance, site selection, and access to proprietary systems. Franchisees benefit from a proven business model, continuous product innovation, and a dedicated support team ensuring operational excellence and growth.

  2. Ideal Owner

    The ideal franchisee is a motivated entrepreneur seeking a scalable business with a simple operational model. Prior foodservice experience is helpful but not required due to comprehensive training. Owners should be committed to delivering quality products and excellent customer service.

  3. Recognition & Awards

    Recognized as the world’s largest soft pretzel franchise, Auntie Anne’s has earned a reputation for quality and consistency. It is part of Focus Brands, a leading franchisor portfolio, and has been featured in Entrepreneur and other major outlets for its rapid expansion and franchisee satisfaction.

  4. Industry / Market

    The snack and quick-service food industry continues to grow, driven by consumer demand for convenient, fresh, and indulgent treats. Auntie Anne’s scratch-made pretzels and expanding product line position it well within this resilient market, supporting steady franchise growth.

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