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FRANCHISE RESALES

Buy a Backyard Butler Franchise

Backyard Butler is a premium outdoor-cleaning and maintenance franchise focused on luxury outdoor living spaces. Founded in 2018 as a family-owned business in the Dallas-Fort Worth area, it serves homeowners who want patios, pool decks, outdoor kitchens, furniture and entertainment areas kept in pristine condition without doing the work themselves.

The model is built around detailed, white-glove exterior cleaning rather than basic pressure washing. Services include outdoor furniture cleaning and protective coating, window and pool-deck cleaning, outdoor-kitchen and grill detailing, soft washing, driveway pressure washing and artificial-turf maintenance. Work is sold through recurring programs (weekly, bi-weekly, monthly, one-time and move-in/out options) alongside larger estate services, giving the business a repeat-revenue base.

Backyard Butler has recently begun franchising and is an early-stage concept expanding through protected territories. It positions itself toward the upper end of a fragmented exterior-cleaning market, pairing a hospitality-style service standard with centralized systems intended to be repeated by new owners in new markets.

Latest Resales

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Why buy a Backyard Butler Franchise?

Buying a Backyard Butler franchise offers entry into a recurring-revenue home-services niche with a clear premium angle. Where much of the exterior-cleaning category competes on speed and price, Backyard Butler positions itself around detailed, hospitality-style service for affluent households, which can support stronger pricing and customer loyalty in a growing category.

The service-based model carries lower startup overhead than brick-and-mortar concepts, with no retail lease and modest inventory needs. Franchisees operate protected territories and gain access to established equipment-supplier relationships, centralized booking and scheduling, marketing assets and ongoing operational support. Recurring maintenance plans and estate work are designed to spread demand across the year rather than relying on one-off jobs.

Backyard Butler Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      Typically around $40,000 – $50,000

    • Initial Investment

      Estimated $90,000 – $150,000+

  • Royalty

    • Royalty Fee

      10% – 12%

      of gross revenue

  • Training & Support

    • Franchise onboarding

    • Operations training

    • Ongoing support

    • Marketing support

Backyard Butler – Additional  Information

  1. Training & Support

    Franchisees receive hands-on initial training covering operations, service standards, customer experience and business management, backed by ongoing operational support. Backyard Butler also provides recruitment guidance for hiring crews, centralized booking and scheduling that handles customer inquiries, and marketing and brand assets. As an early-stage system, much of this support comes directly from the founding leadership team. Resale buyers should confirm what initial and transfer training the franchisor provides to incoming owners and crew, and what booking, scheduling and marketing system access carries over with the unit.

  2. Ideal Owner

    Backyard Butler suits hands-on local operators who can lead and build a service team rather than passive investors. The franchisor looks for owners with strong leadership, personal accountability, clear communication and a genuine commitment to high service standards, since the brand sells a premium, detail-driven experience. Comfort recruiting and managing crews, coordinating recurring schedules and meeting the expectations of affluent customers matters more than sector background. No prior outdoor-services experience is required; discipline, professionalism and staying involved in day-to-day growth are the core fit.

  3. Recognition & Awards

    As an early-stage franchise, Backyard Butler has not yet accumulated national franchise rankings or industry awards. Its recognition to date is built locally in the Dallas-Fort Worth market, where the family-owned business has earned a strong customer review rating since 2018 and backs its work with a 100% satisfaction guarantee. For resale buyers, brand-level recognition should be weighed alongside the reputation of the specific territory, including local reviews, referral sources, repeat customers and community visibility, which carry more weight for a young, regionally concentrated brand than national accolades.

  4. Industry / Market

    Backyard Butler operates in the US pressure-washing and exterior-cleaning services market, worth about $1.2 billion in 2024 according to IBISWorld and served by more than 34,000 mostly small operators. That fragmentation leaves room for a premium, brand-led model in a category with few dominant national names. Demand is supported by rising homeowner investment in outdoor living spaces and a preference for recurring professional maintenance, while a warm-climate base like Texas allows near year-round work. For resale buyers, local demand depth and the strength of the unit's recurring customer base are the key market factors.

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