Buy a Barberitos Franchise

Barberitos is a fast-casual Southwestern grill franchise founded in 2000 in Athens, Georgia, by Downing Barber. The brand specializes in fresh, customizable burritos, tacos, quesadillas, salads, and low-calorie menu options, emphasizing high-quality, farm-fresh ingredients like hand-smashed guacamole, house-made salsas, and marinated proteins. With over 50 locations primarily in the Southeastern U.S., Barberitos is known for its flavorful, health-conscious meals served quickly in a welcoming environment that fosters community connection.

Latest Resales

  • There are currently no Barberitos resales available

Barberitos Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2000

    • Franchising Since

      2002

    • New Startup Cost

      $505,500 – $720,000

    • Avg. Resale Price

      Contact us for details
  • Franchise Fees

    • Initial franchise Fee

      $35,000

      for new territories

    • Transfer Fee

      $12,500

      $7,500 to existing franchisee; $2,000 among partners

    • Royalty Fee

      6%

      of Gross Revenue

    • Marketing Fee

      3%

      of Net Sales

  • Unit Performance

    • Total Units *

      43

    • New Units Opened *

      4

    • Units Transferred *

      0

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2025 data reported in the 2026 FDD

Barberitos – Additional  Information

  1. Training & Support

    Barberitos offers comprehensive franchisee support including initial and ongoing training, site selection assistance, lease negotiation, grand opening support, and marketing resources such as social media, SEO, and email campaigns. Franchisees benefit from pre-negotiated national vendor contracts through the WOWorks family of brands, protected development territories, and operational guidance designed to ensure consistent quality and profitability. No prior restaurant experience is required.

  2. Ideal Owner

    The ideal Barberitos franchisee is a motivated entrepreneur passionate about fresh food and community engagement. Strong business acumen and a willingness to be actively involved in operations are important, though prior restaurant experience is not mandatory. Owners should be committed to upholding brand standards and fostering local connections.

  3. Recognition & Awards

    Barberitos is recognized for its commitment to fresh, healthy Southwestern cuisine and community involvement. The brand has earned a loyal customer base and positive reputation for quality and service, with a mission to serve food, community, and people. It is noted for its charitable efforts and requirement that franchisees contribute 1% of monthly profits to community initiatives.

  4. Industry / Market

    The fast-casual Southwestern and Mexican food market continues to grow, driven by consumer demand for fresh, customizable, and health-conscious dining options. Barberitos’ focus on fresh ingredients and lower-calorie menu items aligns with these trends, positioning it well in a competitive and expanding sector valued in the billions.

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