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FRANCHISE RESALES

Buy a Barberitos Franchise

Barberitos Southwestern Grille and Cantina is a fast-casual restaurant franchise built around fresh, made-to-order burritos, tacos, bowls, quesadillas, nachos, and salads. Founded in 2000 in Athens, Georgia, the brand operates dozens of locations concentrated in the southeastern United States, where it has built a loyal local following around fresh ingredients prepared daily.

The menu centers on customization: guests choose from a range of proteins, salsas, vegetables, and toppings assembled from preparations made in-house each day. Signature items include hand-smashed guacamole, house-made salsas, and marinated proteins. No additives or preservatives are used. The brand also operates a catering programme and a Barberitos Rewards digital loyalty app.

Barberitos is part of the WOWorks family of brands, a portfolio of fast-casual, better-for-you restaurant chains backed by private-equity firm Centre Lane Partners. The WOWorks portfolio also includes Saladworks, Frutta Bowls, Garbanzo Mediterranean Fresh, The Simple Greek, and Zoup Eatery, giving franchisees access to shared purchasing infrastructure and operational resources across a multi-brand group.

Latest Resales

  • There are currently no Barberitos resales available
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Why buy a Barberitos Franchise?

The brand occupies a distinct position in the fast-casual dining segment: a fresh-ingredient, build-your-own format that prioritises quality over convenience shortcuts. Barberitos’ commitment to locally sourced, additive-free ingredients and daily in-house preparation sets it apart from volume-driven competitors in the Tex-Mex space.

Franchisees benefit from pre-negotiated national vendor contracts and portfolio-wide purchasing power through the WOWorks network. The Barberitos Rewards loyalty app provides ongoing customer engagement infrastructure. The brand also requires franchisees to direct 1% of monthly profits to community initiatives, a built-in mechanism that supports local word-of-mouth and recognition.

Barberitos Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2000

    • Franchising Since

      2002

    • New Startup Cost

      $505,500 – $720,000

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $35,000

      for new territories

    • Transfer Fee

      $12,500

      $7,500 to existing franchisee; $2,000 among partners

    • Royalty Fee

      6%

      of Gross Revenue

    • Marketing Fee

      3%

      of Net Sales

  • Unit Performance

    • Total Units *

      43

    • New Units Opened *

      4

    • Units Transferred *

      0

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2025 data reported in the 2026 FDD

Barberitos – Additional  Information

  1. Training & Support

    Barberitos provides incoming franchisees with 96 hours of on-the-job training and 42 hours of classroom instruction covering food preparation, inventory management, customer service, and financial management. Ongoing support includes a dedicated franchise business partner assigned to each owner, access to WOWorks' shared services infrastructure, and marketing support through social media management, SEO assistance, and email campaigns. Resale buyers should confirm with Barberitos what transfer training is provided to incoming ownership and which WOWorks system resources carry over with the business.

  2. Ideal Owner

    Barberitos is an owner-operator model requiring consistent daily presence in the restaurant. The strong candidate is comfortable leading a kitchen and front-of-house team, holding food preparation standards, and engaging directly with guests. Prior restaurant experience is not required by the franchisor, but comfort managing staff and a genuine interest in food quality matter. Community engagement is part of the model: franchisees are expected to build local connections and contribute to neighbourhood initiatives. Multi-unit development is open to operators with proven success in a first location.

  3. Recognition & Awards

    Barberitos has built recognition within the southeastern US fast-casual market through more than two decades of fresh, additive-free Southwestern cuisine. The brand operates within the WOWorks portfolio, a better-for-you restaurant group backed by Centre Lane Partners, which provides cross-brand industry visibility. Barberitos requires franchisees to contribute 1% of monthly profits to local community initiatives, building grassroots goodwill and neighbourhood recognition across its markets. For resale buyers, local reputation and customer review scores are meaningful signals of a specific unit's standing.

  4. Industry / Market

    The US fast-casual restaurant market is projected to grow at a 14% CAGR from 2025 to 2030, according to Technavio. Within that segment, Mexican and Tex-Mex formats are among the most active sub-categories, driven by consumer appetite for fresh, customizable meals that combine speed with perceived quality. Demand is concentrated among millennial and Gen Z consumers who prioritise transparent ingredients and health-conscious options. For resale buyers, local market saturation and the presence of large-chain competitors are practical factors when evaluating a specific Barberitos territory.

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