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FRANCHISE RESALES

Buy a barre3 Franchise

barre3 is a boutique fitness franchise founded in 2008 in Portland, Oregon, offering group fitness classes that blend barre technique, strength training, cardio, and mindfulness into a low-impact, full-body workout. The method emphasizes inclusivity over appearance-based goals. Franchising began in 2012, and the network has grown to more than 200 studios across the US, Canada, and internationally.

Studios operate on a brick-and-mortar model with revenue drawn primarily from monthly memberships, supplemented by drop-in class purchases and retail sales. Recurring membership revenue accounts for the majority of studio income, providing a more predictable base than purely session-based fitness concepts. Each studio is staffed by a team of certified instructors whose scheduling and development are central to the day-to-day operation.

barre3 is 100% owned and operated by women at the corporate level, which shapes both the brand’s identity and its marketing. The company has expanded through studio acquisitions, including the 2025 addition of Studio Barre, and runs an omnichannel model pairing in-studio classes with a digital subscription offering.

Latest Resales

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Why buy a barre3 Franchise?

Boutique fitness has proved resilient as a consumer category, and barre3 leads the barre segment. The franchise held the #1 barre ranking in Entrepreneur’s 2026 Franchise 500, placing it among the top 10% of all ranked franchises. The membership-based model, where recurring memberships account for the majority of studio income, provides a more stable revenue base than drop-in-only competitors.

Those looking to buy a barre3 franchise inherit established instructor teams, local brand recognition, and a membership roster to build from. The corporate team includes dedicated Franchise Business Coaches and a VP of Growth Marketing and Digital to support ongoing studio operations and local marketing. The omnichannel model, combining in-studio classes with a digital subscription offering, adds a secondary revenue stream.

barre3 Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2008

    • Franchising Since

      2010

    • New Startup Cost

      $423,925 – $754,350

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $50,000

      for new territories

    • Transfer Fee

      $16,500

    • Royalty Fee

      6%

      of Gross Revenues or $850/mo min

    • Marketing Fee

      2%

      of Gross Revenues

  • Unit Performance

    • Total Units *

      177

    • New Units Opened *

      23

    • Units Transferred *

      9

    • Avg. Unit revenue *

      $433,000

    * Based on 2025 data reported in the 2026 FDD

barre3 – Additional  Information

  1. Training & Support

    barre3 provides franchisees with an Operator Training Program, with 40 hours of classroom training included as part of initial preparation. Ongoing support is delivered by named Franchise Business Coaches assigned to studio owners, alongside specialist support from a Senior Director of Learning and Development and a VP of Growth Marketing and Digital. Studios use a required point-of-sale software system for revenue tracking and scheduling. Resale buyers should confirm what onboarding and system access the franchisor provides when ownership changes, including Franchise Business Coach assignment and POS platform access.

  2. Ideal Owner

    barre3 requires full-time owner involvement and suits operators who are passionate about fitness and community-building. The model is staffing-led, with owners managing a team of instructors and front-desk staff, so comfort with hiring and team culture is important. Sales skills also matter, as membership growth depends on local marketing and converting drop-in clients to monthly members. Experience in fitness or wellness is preferred, though the training program is designed to equip owners without a fitness background. Studios perform best under owners who are visible locally and invested in building lasting member relationships.

  3. Recognition & Awards

    barre3 was ranked #344 on Entrepreneur's 2026 Franchise 500 and named the #1 barre franchise in that listing, placing it in the top 10% of all franchises ranked. The brand has received coverage in Franchise Times, Forbes, NPR, and Glamour Magazine. barre3's co-founder and CEO has been recognized with an Ernst & Young Entrepreneur of the Year 2024 Mountain West award and named to the Forbes 50 Over 50 list. For resale buyers, brand recognition informs consumer awareness, while local reputation and membership retention at the individual studio level are the stronger indicators of unit performance.

  4. Industry / Market

    The US boutique fitness sector has proved resilient, supported by consumer demand for specialized, community-based studio experiences. Health & Fitness Association data show US commercial fitness facilities extended a record visitation streak through 2025, with 19 consecutive quarters of foot traffic growth. Barre has built a consistent following in boutique fitness, drawing a predominantly female membership base and benefiting from interest in low-impact, mindfulness-integrated fitness. For resale buyers, local market density and the strength of an existing membership base are the most direct indicators of a studio's demand position.

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