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FRANCHISE RESALES

Buy a Basecamp Fitness Franchise

Basecamp Fitness is a boutique HIIT franchise offering instructor-led 35-minute studio workouts across the United States. Founded in 2013 and franchising since 2019, each session rotates between 60-second Air bike intervals and floor-based strength exercises, delivering a combined cardio and resistance training format that serves members at all fitness levels.

Studios operate on a membership-based model, running multiple classes throughout the day with each location typically staffed by 8 to 12 employees. The format draws a broad consumer base seeking time-efficient, results-driven group training, and the class-community dynamic built around regular attendance supports strong member retention.

As of April 2026, Basecamp Fitness is owned by Extraordinary Brands, a multi-brand health and wellness franchisor whose portfolio also includes CycleBar, Rumble Boxing, Row House and NEIGHBORHOOD barre. Extraordinary Brands has committed to investing in Basecamp’s technology stack, franchise development and shared-services infrastructure, expanding the support resources available to the franchise system.

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Why buy a Basecamp Fitness Franchise?

Basecamp Fitness offers a membership-based business model in a category where time-efficient boutique concepts have shown consistent consumer demand and strong member retention. The 35-minute class format supports a high daily class count, allowing studios to run more sessions per day than traditional formats and build recurring monthly revenue from active memberships.

For those looking to buy a Basecamp Fitness franchise, the brand offers a lean staffing model (8 to 12 employees per location) and recognition from Entrepreneur as a Top New and Emerging franchise for two consecutive years. The April 2026 acquisition by Extraordinary Brands adds shared-services support, centralized marketing and technology investment to the system.

Basecamp Fitness Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2013

    • Franchising Since

      2019

    • New Startup Cost

      $513,073 – $832,511

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $42,500

      for new territories

    • Transfer Fee

      $7,500 – $15,000

      lower if transferred pre-opening

    • Royalty Fee

      8%

      of Gross Revenue

    • Marketing Fee

      2%

      of Gross Revenue

  • Unit Performance

    • Total Units *

      23

    • New Units Opened *

      4

    • Units Transferred *

      2

    • Avg. Unit revenue *

      $426,115

    * Based on 2024 data reported in the 2025 FDD

Basecamp Fitness – Additional  Information

  1. Training & Support

    Incoming franchisees receive 40 hours of classroom training and 62 hours of ongoing support through the franchise system. The franchisor maintains cost-effective vendor partnerships that lower purchasing costs across the network. Under Extraordinary Brands' shared-services platform, the franchise now has access to centralized marketing, operational support and technology resources. Resale buyers should confirm with Basecamp what onboarding and system access Extraordinary Brands provides to incoming owners.

  2. Ideal Owner

    The ideal Basecamp Fitness franchisee is a hands-on operator comfortable managing a team of 8 to 12 studio employees and genuinely engaged with the fitness and wellness community. Experience in managing or operating studios is valued, though passion for member outcomes and class culture is the consistent requirement. Active owner involvement is expected; the studio's energy, instructor relationships and membership community benefit from a present, engaged owner. Comfort with membership-based sales and a community-minded approach are practical strengths for this model.

  3. Recognition & Awards

    Basecamp Fitness has been recognized by Entrepreneur as a Top New and Emerging franchise for two consecutive years, reflecting the brand's growth trajectory since launching franchising in 2019. The April 2026 acquisition by Extraordinary Brands adds parent-company credibility from a franchisor with an established track record in scaling boutique fitness brands. For resale buyers, brand recognition provides useful context, but local studio reputation, instructor quality and member reviews carry the most weight in evaluating a specific unit.

  4. Industry / Market

    The US boutique fitness market generated more than $22 billion in revenue by 2022 and has continued to grow as consumers prioritize time-efficient, community-based training over traditional gym memberships. HIIT is one of the fastest-growing sub-categories within boutique fitness, driven by demand for results-oriented workouts that fit tight daily schedules. The recurring membership model benefits from class-community dynamics that support strong retention. For resale buyers, local membership volume, class fill rates and local competition are the most direct indicators of unit-level demand.

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