FRANCHISE RESALES

Buy a Basecamp Fitness Franchise

Basecamp Fitness is a boutique fitness franchise founded in 2013 by Nick Swinmurn, offering a high-intensity interval training (HIIT) workout that efficiently combines cardio and strength training in 35-minute sessions. The workout alternates 60-second bursts on an air bike with floor exercises, providing a full-body, time-effective fitness experience. Since beginning franchising in 2019, Basecamp Fitness has expanded to 17 locations across markets including San Francisco, Los Angeles, and Minneapolis. It is owned by Self Esteem Brands, which brings extensive industry expertise and support.

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Why buy a Basecamp Fitness Franchise?

Investing in Basecamp Fitness offers entry into a scalable, high-demand fitness franchise with a proven, time-efficient workout concept. With an initial investment ranging from approximately $536,000 to $853,000, franchisees benefit from comprehensive training, ongoing corporate support, and marketing resources. The brand’s focus on rapid, effective workouts and community-building provides a compelling opportunity in the competitive boutique fitness market.

Basecamp Fitness Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2013

    • Franchising Since

      2019

    • New Startup Cost

      $513,073 – $832,511

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $42,500

      for new territories

    • Transfer Fee

      $7,500 – $15,000

      lower if transferred pre-opening

    • Royalty Fee

      8%

      of Gross Revenue

    • Marketing Fee

      2%

      of Gross Revenue

  • Unit Performance

    • Total Units *

      23

    • New Units Opened *

      4

    • Units Transferred *

      2

    • Avg. Unit revenue *

      $426,115

    * Based on 2024 data reported in the 2025 FDD

Basecamp Fitness – Additional  Information

  1. Training & Support

    Basecamp Fitness is a boutique fitness franchise founded in 2013 by Nick Swinmurn, offering a high-intensity interval training (HIIT) workout that efficiently combines cardio and strength training in 35-minute sessions. The workout alternates 60-second bursts on an air bike with floor exercises, providing a full-body, time-effective fitness experience. Since beginning franchising in 2019, Basecamp Fitness has expanded to 17 locations across markets including San Francisco, Los Angeles, and Minneapolis. It is owned by Self Esteem Brands, which brings extensive industry expertise and support.

  2. Ideal Owner

    The ideal Basecamp Fitness franchisee has a minimum net worth of $500,000 and $200,000 in liquid capital. They should be hands-on operators passionate about fitness and community engagement. Prior fitness experience is helpful but not mandatory. Owners must be committed to active involvement, as absentee ownership is not allowed.

  3. Recognition & Awards

    Basecamp Fitness has experienced rapid growth with a 70% increase in units over three years and is recognized for its innovative, efficient HIIT workout model. The brand benefits from the backing of Self Esteem Brands, known for successful fitness franchises.

  4. Industry / Market

    The boutique fitness market is expanding rapidly, driven by consumer demand for efficient, high-impact workouts. HIIT is one of the fastest-growing fitness trends, appealing to a broad demographic seeking effective exercise in less time. Basecamp Fitness’s unique workout format positions it well within this growing $52 billion industry.

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