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FRANCHISE RESALES

Buy a Batteries Plus Franchise

Batteries Plus is a specialty retail and service franchise founded in 1988 in Hartland, Wisconsin. Stores serve consumers and commercial clients with batteries across virtually every category, LED and specialty lighting, cell phone and device repair, and key fob programming and replacement. The brand has grown from a single Wisconsin storefront into a national presence spanning all 50 states and Puerto Rico.

The model combines in-store retail with an active B2B commercial channel, serving businesses in healthcare, education, utilities, and municipalities. In-store inventory covers more than 25,000 battery SKUs and 15,000 lighting products, supported by a company-owned 150,000 sq ft distribution warehouse. Commercial sales represent a substantial share of revenues at top-performing locations alongside retail foot traffic.

The franchise is backed by Freeman Spogli, a private equity firm. Franchisees operate brick-and-mortar stores in protected territories sized by population and commercial density. The brand differentiates through product depth, technical repair capabilities, and a single-destination offering for power needs that general retailers cannot match.

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Why buy a Batteries Plus Franchise?

To buy a Batteries Plus franchise is to enter a category defined by non-discretionary demand: batteries fail, devices break, and commercial clients need reliable supply to stay operational. The brand’s position across retail, repair, and commercial services gives it resilience that purely discretionary concepts lack, with a B2B channel that creates recurring account revenue alongside walk-in traffic.

Operators benefit from the proprietary Retail Management System, national marketing programmes, and a supply chain backed by a company-owned distribution warehouse. The brand’s Duracell licensing relationship and catalogue of more than 25,000 battery SKUs provide a product depth that independent operators and general retailers cannot match. Multi-unit ownership is actively supported, and the system attracts portfolio investors who pair Batteries Plus alongside other franchise brands.

Batteries Plus Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      1988

    • Franchising Since

      1992

    • New Startup Cost

      $284,786 – $536,636

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $49,500

      for new territories

    • Transfer Fee

      50%

      of the then-current standard Initial Franchise Fee

    • Royalty Fee

      5%

      of total Net Revenues

    • Marketing Fee

      1%

      of total Net Revenues

  • Unit Performance

    • Total Units *

      734

    • New Units Opened *

      30

    • Units Transferred *

      27

    • Avg. Unit revenue *

      $954,716

    * Based on 2025 data reported in the 2026 FDD

Batteries Plus – Additional  Information

  1. Training & Support

    Batteries Plus combines 80 hours of classroom instruction with ongoing on-the-job training covering store operations, the proprietary Retail Management System, product knowledge, and commercial sales. Ongoing support includes a Director of Sales and Operations, a Commercial Sales Coach, and dedicated field teams. A Franchisee Advisory Council gives owners a structured voice in system development. National marketing programmes and a 150,000 sq ft distribution warehouse provide supply chain and brand-level support. Resale buyers should confirm what onboarding and Retail Management System access Batteries Plus provides to incoming owners.

  2. Ideal Owner

    Batteries Plus suits operators comfortable managing a staffed retail store while actively developing B2B commercial accounts. No prior battery or electronics background is required; the training programme covers product knowledge from the ground up. The ideal fit is process-driven, able to handle daily retail operations, build relationships with commercial clients across healthcare, education, and municipal sectors, and maintain consistent service standards. Comfort with technology supports use of the proprietary management system. The model also appeals to multi-brand investors given its structured operating model and B2B account potential.

  3. Recognition & Awards

    Batteries Plus has ranked on Entrepreneur's Franchise 500 for 32 consecutive years, most recently at No. 281 in 2026, and was inducted into Entrepreneur's Franchise 500 Hall of Fame for the fourth consecutive year in 2026. The brand received 2024 Entrepreneur recognition as a Top Franchise for Diversity and a Top Brand for Multi-Unit Owners. Batteries Plus is listed on the Franchise Times Top 400, received a 2024 Star Award from Franchise Update Media, and earned a Top 100 franchise ranking in 2024. For resale buyers, this breadth of recognition reflects a mature system with consistent operational standards.

  4. Industry / Market

    The US battery and device services market draws from multiple demand sources: consumer electronics, automotive, healthcare, utilities, and commercial infrastructure. Growth in battery-powered devices and the expanding fleet of electric and hybrid vehicles sustains specialty battery demand. The device repair segment has grown as consumers opt for repair over replacement. This combination creates needs-based demand that tends to hold across economic cycles. For resale buyers, local commercial density, healthcare facilities, municipal accounts, and regional EV adoption trends are relevant factors when evaluating a specific territory.

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