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FRANCHISE RESALES

Buy a Beef Jerky Experience Franchise

Beef Jerky Experience (formerly Beef Jerky Outlet) is a specialty retail franchise built around premium, small-batch jerky products. Founded in 2010 in Tennessee and franchising from the start, the brand carries more than 100 varieties of jerky, including exotic options such as elk, venison, salmon, and alligator, alongside sausages, smoked meats, sauces, rubs, seasonings, and a range of complementary food products. All products are sourced domestically and carry a Made in the USA label.

The brand’s retail model centers on an in-store sampling experience, summarized by its motto ‘See it. Taste it. Share it.’ Customers are invited to try products before purchase, creating a destination environment distinct from mass-market snack alternatives. Multiple site formats are available, including traditional year-round storefronts, Flex/Seasonal and Pop-Up locations, and a Fueling Station model suited to high-traffic corridors.

The franchise remains family-led, with co-founders Scott Parker and Paul Lyons serving as CEO and President alongside extended family in key operational roles. A companion Peanut Butter Shoppe concept, launched in late 2025, is available alongside the core franchise for eligible locations.

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Why buy a Beef Jerky Experience Franchise?

To buy a Beef Jerky Experience franchise is to enter a well-defined specialty retail niche with limited direct competition. The brand’s sampling-led model generates strong in-store engagement and encourages repeat visits, creating a customer experience that mass-market retailers and online channels cannot easily replicate. The Made in the USA sourcing story and exotic variety selection give franchisees a differentiated product range with genuine consumer appeal.

The multiple site formats offer flexibility that few specialty retail franchises match. Seasonal and Pop-Up models reduce exposure in tourist-heavy markets, while the Fueling Station format opens high-traffic corridor opportunities. The brand has cultivated strong veteran community ties through its VetFran membership and discount programs, with the network approximately 30% veteran-owned.

Beef Jerky Experience Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2010

    • Franchising Since

      2010

    • New Startup Cost

      $191,450 – $406,900

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $49,900

      for new territories

    • Transfer Fee

      $10,000

      $15,000 Multi-Unit Agreement; $5,000/location intra-franchisee

    • Royalty Fee

      6%

      of Gross Revenue

    • Marketing Fee

      2%

      of Gross Sales

  • Unit Performance

    • Total Units *

      68

    • New Units Opened *

      3

    • Units Transferred *

      1

    • Avg. Unit revenue *

      $430,063

    * Based on 2025 data reported in the 2026 FDD

Beef Jerky Experience – Additional  Information

  1. Training & Support

    Incoming franchisees complete 144 hours of initial training at their store location. Ongoing support comes through a Field Support Team and Communications Coordinator, including an onsite franchisor visit within 60 days of opening. Franchisees access a designated POS system with remote capability, an intranet with operational and marketing resources, online tutorials, and an Owner Advocacy Team. Periodic refresher training and mandatory franchisee meetings are part of the ongoing support structure. Resale buyers should confirm what initial training and POS access transfers to incoming ownership.

  2. Ideal Owner

    Beef Jerky Experience suits retail-oriented operators comfortable with product-forward customer interaction and managing a small store team. No prior food, sales, or management experience is required. Owners who do not live within 100 miles of their store must designate a Highly Trusted Individual, such as a family member or close associate, to oversee daily operations, making the model accessible to buyers who prefer a semi-absentee structure with a trusted local manager in place. Strong interpersonal skills and a consistent customer service focus are the core attributes the brand seeks.

  3. Recognition & Awards

    Beef Jerky Experience has been recognized by Entrepreneur Magazine for its veteran incentive programs, ranking #12 among 150 franchises on the publication's list of top franchises for veterans. The brand is an active VetFran member and is approximately 30% veteran-owned across its network, with in-store Walls of Honor recognizing local active and veteran service members. For resale buyers, brand-level recognition should be considered alongside the specific unit's local reputation, customer loyalty, and community visibility.

  4. Industry / Market

    The US meat jerky production market was valued at approximately $1 billion in 2024 (IBISWorld), with demand driven by the high-protein, low-carb positioning of jerky as a portable, shelf-stable snack. North America leads the global meat snacks category, and the jerky segment has seen growing interest in premium and artisanal varieties as consumers shift away from mass-produced options. For resale buyers, unit performance in this category is closely tied to foot traffic and location quality, making site type and territory an important part of any due diligence review.

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