FRANCHISE RESALES

Buy a Ben’s Soft Pretzels Franchise

Ben’s Soft Pretzels is a quick-service restaurant franchise founded in 2008 in Elkhart, Indiana, by three entrepreneurs passionate about great-tasting food: Scott Jones, Brian Krider, and Amish baker Benjamin Miller. The brand is known for its Amish-inspired, hand-rolled jumbo soft pretzels baked fresh daily, infused with imported German salt, and preservative-free. Since franchising began in 2013, Ben’s Soft Pretzels has expanded to over 150 locations across 14–17 states, including malls, stadiums, and retail centers. The company emphasizes a simple, scalable business model focused on quality, customer experience, and community, aiming for “World Pretzel Domination” through growth and innovation.

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Why buy a Ben’s Soft Pretzels Franchise?

Investing in Ben’s Soft Pretzels offers entry into a growing, niche quick-service market with a beloved product that stands out for its authenticity and quality. Franchisees benefit from a proven business model, strong corporate support, and a brand with expanding national presence. The franchise’s commitment to simplicity, passion, and community makes it an attractive opportunity for those seeking a scalable, rewarding foodservice venture.

Ben’s Soft Pretzels Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2008

    • Franchising Since

      2013

    • New Startup Cost

      $122,200 – $344,500

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $30,000

      for new territories

    • Transfer Fee

      50%

      of non-discounted initial franchise fee; plus broker fees

    • Royalty Fee

      6%

      of Gross Revenue

    • Marketing Fee

      1.5%

      of Gross Sales

  • Unit Performance

    • Total Units *

      85

    • New Units Opened *

      13

    • Units Transferred *

      4

    • Avg. Unit revenue *

      Varies by Store Type

    * Based on 2024 data reported in the 2025 FDD

Ben’s Soft Pretzels – Additional  Information

  1. Training & Support

    Ben’s Soft Pretzels provides franchisees with comprehensive training, operational guidance, marketing support, and access to proprietary baking equipment. The brand’s support system helps franchise partners build and maintain successful businesses with a straightforward formula designed for ease of startup and growth.

  2. Ideal Owner

    The ideal franchisee is a dedicated entrepreneur, preferably with business or retail experience, who values quality products and exceptional customer service. They should be motivated to operate a community-focused quick-service business with a passion for delivering fresh, handcrafted pretzels.

  3. Recognition & Awards

    Ben’s Soft Pretzels has earned a strong reputation for quality and taste, reflected in its rapid expansion and loyal customer base. Entrepreneur magazine recognizes it as a notable franchise with consistent growth and solid franchisee support.

  4. Industry / Market

    The soft pretzel and quick-service snack market continues to grow as consumers seek fresh, convenient, and indulgent snack options. Ben’s focus on fresh-baked, preservative-free pretzels and strategic retail placements positions it well to capitalize on increasing demand for premium snack foods in malls, entertainment venues, and high-traffic locations.

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