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FRANCHISE RESALES

Buy a Ben’s Soft Pretzels Franchise

Ben’s Soft Pretzels is a quick-service restaurant franchise built around Amish-inspired, hand-rolled jumbo soft pretzels baked fresh on-site daily. Founded in 2008 in Indiana’s heartland and franchising since 2013, the brand has grown to more than 160 locations across the United States.

The core product is a large, fresh-baked pretzel made with proprietary dough, imported German salt, and no preservatives, sold alongside flavored varieties, pretzel dogs, and dipping sauces. Bakeries operate across multiple formats: mall kiosks, stand-alone bakeries, stadium concessions, attraction venues such as water parks and zoos, and mobile truck and trailer units. The brand’s Amish roots and preservative-free baking differentiate it from packaged or frozen pretzel competitors in shared venue environments.

The franchise model is designed for operators who want a defined product set in a high-footfall retail setting. The business depends primarily on venue traffic and location quality rather than outbound sales activity, meaning that the specific venue terms, footfall profile, and location format are the central factors in any given unit’s performance.

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Why buy a Ben’s Soft Pretzels Franchise?

Those looking to buy a Ben’s Soft Pretzels franchise enter a focused QSR concept with strong impulse-buying dynamics: fresh-baked pretzels at the point of display drive walk-in purchases across malls, stadiums, water parks, and events. The Amish-inspired recipe and preservative-free baking give the brand a differentiated feel relative to packaged snack alternatives in the same venues.

Proprietary baking equipment is supplied through the franchise, standardizing production and removing a supply variable that independent bakery operators would face. An on-demand Video Training library keeps staff current on procedures, and ongoing support includes monthly franchise partner conference calls, an online forum, and a weekly newsletter.

Ben’s Soft Pretzels Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2008

    • Franchising Since

      2013

    • New Startup Cost

      $122,200 – $344,500

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $30,000

      for new territories

    • Transfer Fee

      50%

      of non-discounted initial franchise fee; plus broker fees

    • Royalty Fee

      6%

      of Gross Revenue

    • Marketing Fee

      1.5%

      of Gross Sales

  • Unit Performance

    • Total Units *

      85

    • New Units Opened *

      13

    • Units Transferred *

      4

    • Avg. Unit revenue *

      Varies by Store Type

    * Based on 2024 data reported in the 2025 FDD

Ben’s Soft Pretzels – Additional  Information

  1. Training & Support

    Ben's Soft Pretzels training begins with a virtual 101 Training session at Ben's Soft Pretzels University, followed by a five-day Reality Training course covering product preparation and pretzel-making. For new-store openings, a Pretzel Professor is deployed on-site for six days to train staff. An on-demand Video Training library keeps employees current on procedures. Ongoing support includes monthly franchise partner conference calls, an online forum, and a weekly newsletter. Resale buyers should confirm what initial training and Pretzel Professor access the franchisor makes available to incoming owners and their teams.

  2. Ideal Owner

    Ben's Soft Pretzels suits a hands-on owner-operator comfortable managing a small food service team through consistent daily retail operations. The role centers on maintaining product quality, overseeing baking schedules, and engaging customers at the point of sale. Prior food service or retail management experience is useful but not required; the brand's training covers pretzel-making from the ground up. A community-oriented approach builds the repeat customer base that drives performance, and mobile or event-based unit owners should also be comfortable coordinating logistics and managing event relationships.

  3. Recognition & Awards

    Ben's Soft Pretzels has built its reputation in the QSR snack category through consistent expansion since 2013, growing from its Indiana origins to more than 160 locations across the United States. Entrepreneur magazine has featured the brand as a notable franchise in the soft pretzel category. The brand's presence across shopping malls, stadiums, tourist attractions, and mobile event units reflects a franchise system built to operate across varied venue types and market conditions. For resale buyers, brand-level recognition should be considered alongside the local visibility and reputation of the specific territory and venue.

  4. Industry / Market

    The North American pretzel market was valued at approximately $1.9 billion in 2025 and is projected to reach $2.5 billion by 2034, growing at roughly 3% per year (IMARC Group). Demand is driven by consumer preference for fresh, baked, lower-fat snack options and appetite for premium grab-and-go food at malls, entertainment venues, and events. The category benefits from strong impulse-purchase dynamics, making venue traffic volume a primary driver of unit performance. For resale buyers, the foot traffic profile and venue agreement terms of a specific location are key due-diligence factors.

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