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FRANCHISE RESALES

Buy a Best Western Franchise

Best Western is one of the world’s largest lodging brands, founded in 1946 and headquartered in Phoenix, Arizona. It operates as a member-owned organisation rather than a conventional franchisor: each hotel is independently owned, and owners join as members of the parent group, now branded BWH Hotels (formerly Best Western Hotels & Resorts).

The system spans roughly 4,500 hotels across about 100 countries and generated around $8 billion in revenue in 2023. Owners choose from a portfolio of 19 brands covering economy to upscale and lifestyle segments, including Best Western, Best Western Plus, Best Western Premier, SureStay, Vīb, Glō, Aiden, Sadie and the WorldHotels collections.

The model is built around brand affiliation, global distribution and a shared reservation and loyalty system rather than tight operational control. Membership fees are positioned below those of many competing chains, agreements are comparatively flexible, and owners can flag both new-build and converted properties.

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Why buy a Best Western Franchise?

Buying a Best Western franchise gives an owner access to one of the most recognised names in lodging, a loyalty programme with around 53 million members (Best Western Rewards) and a global reservation and distribution platform that channels bookings to individual properties. In a travel sector that has proved resilient across economic cycles, that brand recognition can support occupancy and repeat business an independent hotel would struggle to match.

The member-owned structure is the key differentiator: membership fees lower than many chains, flexible and comparatively short agreements, and a genuine say in how the brands evolve. With 19 brands spanning economy to upscale, owners can match a flag to their property and market, and the renewal rate among member-owners sits around 98%.

Best Western Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $59,000–$133,000

    • Initial Investment

      $577,000–$32.5M+

  • Royalty

    • Royalty Fee

      5%

      of gross room revenue

  • Training & Support

    • Support comprehensive initial training (exact hours vary by brand, typically 40–80 hours classroom + on-site)

    • Ongoing reservations

    • Marketing support

Best Western – Additional  Information

  1. Training & Support

    Best Western backs member-owners with a dedicated support team, ongoing performance evaluations and regular business reviews to sharpen operations and financial results. Owners use the brand's revenue-management tools, integrated global distribution channels and tailored marketing campaigns, plus the Best Western Rewards loyalty programme that drives repeat bookings, and they gain a member's voice in brand direction. Resale buyers of an existing Best Western hotel should confirm what onboarding the brand provides to incoming ownership and how reservation-system and Rewards access transfers with the property.

  2. Ideal Owner

    Best Western suits experienced hoteliers and hospitality-minded investors comfortable running a property as an independent business within a global brand. Owners need operational discipline, revenue-management awareness and a focus on guest service and staff leadership, often alongside real estate or development experience. Because the model offers brand strength without rigid control, it fits operators who value autonomy and local-market adaptation but want national distribution and a loyalty base behind them. Multi-unit and conversion-minded investors are a natural fit.

  3. Recognition & Awards

    Best Western Hotels & Resorts has earned 10 consecutive AAA/CAA Lodging Partner of the Year awards, and Best Western Premier has ranked top among upscale brands in guest-satisfaction studies. Best Western Rewards is a repeatedly recognised loyalty programme with around 53 million members, and Fast Company has named the company among its most innovative. Standout member hotels are also honoured internally through the M.K. Guertin and Champion Customer Care awards. For resale buyers, brand recognition should be weighed alongside the specific hotel's local reviews and reputation.

  4. Industry / Market

    The US hotels market was valued at about $263 billion in 2024 and is forecast to grow roughly 7% a year through 2030 (Grand View Research), supported by steady leisure and business travel demand. National occupancy runs near 63%, with midscale and economy segments, where much of Best Western's portfolio sits, benefiting from value-conscious travellers and an ageing hotel stock that fuels conversions and renovations. For resale buyers, local demand drivers such as corporate accounts, tourism and highway or airport traffic matter as much as national trends.

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