FRANCHISE RESALES

Buy a Better Homes and Gardens Real Estate Franchise

Better Homes and Gardens Real Estate is a dynamic real estate franchise network launched in 2008 and operated under Anywhere Real Estate Inc., leveraging the iconic Better Homes and Gardens lifestyle brand with nearly 100 years of consumer trust. With over 413 franchise locations across the U.S. and expanding internationally, the brand offers residential and commercial real estate brokerage services focused on helping clients buy and sell homes with expert guidance. Better Homes and Gardens Real Estate combines innovative technology, sophisticated business systems, and a strong multimedia presence—including the well-known magazine and TV show—to connect with millions of consumers year-round.

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Why buy a Better Homes and Gardens Real Estate Franchise?

Investing in a Better Homes and Gardens Real Estate franchise offers affiliation with a globally recognized lifestyle brand that resonates with homebuyers and sellers beyond traditional real estate services. Franchisees benefit from a proven business model, robust corporate support, powerful marketing resources, and access to a broad consumer base, providing a competitive edge in a crowded industry. The brand’s commitment to ongoing innovation and agent development makes it an attractive opportunity for brokers seeking growth and differentiation.

Better Homes and Gardens Real Estate Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      1978

    • Franchising Since

      2008

    • New Startup Cost

      $115,470 – $456,600

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $25,000

      for new territories

    • Transfer Fee

      $5,000

      per transfer

    • Royalty Fee

      6%

      of Gross Revenue

    • Marketing Fee

      1.5%

      of Gross Revenue

  • Unit Performance

    • Total Units *

      362

    • New Units Opened *

      35

    • Units Transferred *

      5

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2025 data reported in the 2026 FDD

Better Homes and Gardens Real Estate – Additional  Information

  1. Training & Support

    Franchisees receive comprehensive training covering client management, sales, social media, and communication, along with ongoing support through newsletters, conventions, proprietary software, and field operations. The brand provides marketing assistance including national and regional advertising, social media, SEO, and email marketing, plus help with recruitment and business development to drive growth.

  2. Ideal Owner

    The ideal franchisee is an experienced real estate broker or entrepreneur with strong business acumen, customer service skills, and a passion for community engagement. Franchisees must meet financial requirements including a net worth of $250,000 and liquid capital of $100,000, and be committed to hands-on management—absentee ownership is not allowed.

  3. Recognition & Awards

    Better Homes and Gardens Real Estate is ranked in Entrepreneur’s Franchise 500 and recognized for its strong brand equity, rapid growth (14.1% increase over three years), and reputation as a trusted real estate partner. They were also recognized by Franchise Business Review as one of the Top 200 Franchises in 2026.

  4. Industry / Market

    The real estate brokerage industry remains competitive but essential, with steady demand driven by housing market cycles and consumer needs. Better Homes and Gardens Real Estate’s integration with a lifestyle brand and focus on technology and agent support position it well to capitalize on evolving market trends and consumer preferences.

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