Opens in a new tab

FRANCHISE RESALES

Buy a Better Homes and Gardens Real Estate Franchise

Better Homes and Gardens Real Estate (BHGRE) is a real estate franchise brand launched in 2008 as a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a publicly listed global real estate franchising company. The brand uses the Better Homes & Gardens name under license from People Inc., publisher of the iconic lifestyle magazine, tying affiliated brokerages to a brand that has been part of American home life for over a century.

The model is a brokerage affiliation franchise. Independent real estate brokerages affiliate with BHGRE to operate under its brand, gaining access to marketing infrastructure, technology platforms, strategic consulting, and a national peer network. Franchisees provide residential and commercial real estate services, guiding buyers and sellers through property transactions under a recognised national brand.

BHGRE’s network spans hundreds of independently owned offices across the United States, Canada, and several international markets. The brand’s core differentiator is its tie to the Better Homes & Gardens lifestyle brand; visibility through the magazine, digital channels, and multimedia content gives affiliated brokerages a marketing foundation that standard real estate franchise brands do not carry.

Latest Resales

  • There are currently no Better Homes and Gardens Real Estate resales available
Register your interest

Why buy a Better Homes and Gardens Real Estate Franchise?

Buying a Better Homes and Gardens Real Estate franchise means affiliating with a lifestyle brand that reaches consumers well beyond any individual real estate transaction. BHGRE’s connection to Better Homes & Gardens magazine, digital content, and lifestyle media keeps the brand visible to households year-round, supporting agent recruiting and client acquisition in ways that standard real estate franchises cannot replicate.

The Anywhere Real Estate parent network provides tools and support that an independent brokerage would otherwise need to build, including the MoxiWorks platform for lead management and agent marketing, GREENHOUSE (the brand portal for marketing assets, online learning, and brand events), and franchise performance consultants for business planning and strategic growth.

Better Homes and Gardens Real Estate Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      1978

    • Franchising Since

      2008

    • New Startup Cost

      $115,470 – $456,600

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $25,000

      for new territories

    • Transfer Fee

      $5,000

      per transfer

    • Royalty Fee

      6%

      of Gross Revenue

    • Marketing Fee

      1.5%

      of Gross Revenue

  • Unit Performance

    • Total Units *

      362

    • New Units Opened *

      35

    • Units Transferred *

      5

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2025 data reported in the 2026 FDD

Better Homes and Gardens Real Estate – Additional  Information

  1. Training & Support

    Initial training covers 26.5 hours of classroom instruction in client management, sales, social media, and communications. Ongoing support includes the MoxiWorks technology platform for lead management and agent marketing, and GREENHOUSE, the brand portal for marketing assets, online learning, and brand events. Franchise performance consultants provide strategic guidance, and the peer broker network supports best-practice sharing. Resale buyers should confirm what transfer training and platform access the franchisor provides to incoming ownership.

  2. Ideal Owner

    The BHGRE model is suited to active real estate brokers rather than first-time franchise buyers. The ideal owner has experience managing agents, driving transaction volume, and building local market presence. The role is relationship-intensive: recruiting and retaining a team of agents while maintaining the brokerage's community profile and client pipeline. Absentee ownership is not permitted; hands-on broker management is required. Candidates comfortable with B2B agent recruiting, performance management, and local market development will be best positioned to build on an existing BHGRE brokerage.

  3. Recognition & Awards

    Better Homes and Gardens Real Estate has been recognized in Entrepreneur's Franchise 500 rankings, most recently confirmed in 2023, and has earned consecutive recognition from Franchise Business Review, named a Top Franchise for 2025 and a Top 200 Franchise in 2026. As part of the Anywhere Real Estate parent system, the brand carries additional institutional weight. For resale buyers, brand recognition should be weighed alongside the specific territory's agent quality, local reputation, and review presence.

  4. Industry / Market

    The US real estate brokerage market was valued at approximately $206 billion in 2025 and is projected to grow steadily through the end of the decade. Transaction volumes are sensitive to interest rate movements in the short term, but underlying demographic demand from millennials in their peak homebuying years supports long-term activity. Demand is also driven by ongoing housing turnover, population mobility, and commercial property transactions. For resale buyers, local market conditions, agent productivity, and the territory's existing transaction base are the most immediate factors to review.

Learn more about
how to own a Better Homes and Gardens Real Estate franchise resale

Please fill out the form below and a Franchise Flippers expert will be in touch with you shortly.

The Franchise Brand Index

This page is part of Franchise Flippers’ independent franchise Index, designed as an educational resource to help potential buyers explore the franchise resale market and compare brands.

Trademark & Affiliation Disclaimer

This website is an independent, informational resource. All trademarks, logos, and brand names displayed are the property of their respective owners and are used solely for identification and educational purposes. Their use does not imply any affiliation with, endorsement by, or sponsorship from the respective trademark holders.