FRANCHISE RESALES

Buy a Big Blue Swim School Franchise

Big Blue Swim School is a premier swim instruction franchise founded in 2009 by competitive swimmer Chris DeJong, focusing on children ages 3 months to 12 years in purpose-built indoor facilities. Its proprietary distance-based curriculum emphasizes stroke, breath, propulsion, and life skills like courage and perseverance, creating “Big Moments” for confident swimmers. Backed by Level 5 Capital Partners since 2017, the brand exploded with 249 units sold by 2024 across 23 states, 43 open locations in 14 states, and goals for 269 by end-2025—positioning it as a leader in the $3B learn-to-swim market. Recession-resistant and scalable, it offers 35% EBITDA potential via absentee models, pre-opening marketing, and software like Lesson Buddy for progress tracking.

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Why buy a Big Blue Swim School Franchise?

Own Big Blue for explosive growth in a vital, evergreen industry with proven 35% margins, fast ramp-up, and tools for absentee success. Impact lives via life-saving skills while scaling profitably; fragmented competition and parental demand ensure stability and referrals in a $3B market.

Big Blue Swim School Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $50,000

    • Initial Investment

      $2,108,000 - $3,760,500

  • Royalty

    • Royalty Fee

      6%

  • Training & Support

    • 57 hours on the job training

    • 16 hours classroom training

    • Ongoing support

    • Marketing support

Big Blue Swim School – Additional  Information

  1. Franchisee Support

    Big Blue provides comprehensive training for instructors via proprietary programs, plus operational, marketing, and business coaching. Franchisees get dedicated development teams, national branding, digital tools for scheduling/parent communication, and site selection aid for optimal facilities. Ongoing support includes revenue optimization and absentee ownership options for semi-passive income.

  2. Accolades & Awards

    Big Blue hit 50 locations sold in three years (2021 goal), with 249 units by 2024 via multi-unit deals from Olympians and investors like Level 5 (43 units). Named among fastest-growing swim franchises, featured in Entrepreneur and 1851 Franchise for profitability and expansion. Attracts elite partners like Vanderkaay brothers.

  3. Industry / Market

    The $3B U.S. learn-to-swim sector grows 7-10% yearly, driven by parental safety priorities amid drowning risks (top child killer). Post-pandemic demand surges with 80%+ parents seeking lessons; fragmented market favors branded franchises. Recession-proof as families prioritize skills over luxuries.

  4. Ideal Owner

    Ideal franchisees are entrepreneurs with sales/marketing savvy, passion for child development, and ability to lead teams—experience optional. Multi-unit developers, investors, or executives thrive in this high-margin, community-focused model. Strong people skills aid family retention.

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