FRANCHISE RESALES

Buy a Big Chicken Franchise

Big Chicken is a fast-casual restaurant franchise founded in 2018 by NBA Hall of Famer Shaquille O’Neal, alongside JRS Hospitality and Authentic Brands Group. The brand combines Shaq’s childhood comfort food favorites with trending, bold flavors, specializing in Louisiana-style fried chicken sandwiches, tenders, and unique sides like Cheez-It® crusted mac and cheese. Big Chicken’s menu reflects Shaq’s personality, with items named after people and moments from his life, creating a distinctive brand story. Since launching, it has rapidly expanded across the U.S., including locations in Las Vegas and on Carnival Cruise ships, with plans for significant growth. The franchise blends celebrity appeal with quality food, attracting families, millennials, and sports fans alike, making it a standout in the competitive fast-casual chicken market.

Latest Resales

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Why buy a Big Chicken Franchise?

Investing in Big Chicken offers entry into a booming fast-casual market with a unique brand backed by a global sports icon and seasoned hospitality partners. Franchisees gain a compelling mix of celebrity-driven marketing, innovative menu offerings, and robust operational support. The brand’s rapid expansion, low failure rate, and growing digital sales presence provide a solid foundation for long-term profitability and growth in a resilient industry.

Big Chicken Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2018

    • Franchising Since

      2021

    • New Startup Cost

      $681,500 – $1,535,500

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $40,000

      for new territories

    • Transfer Fee

      $20,000

      per Event of Transfer

    • Royalty Fee

      6%

      of Gross Revenue

    • Marketing Fee

      2%

      of Gross Sales

  • Unit Performance

    • Total Units *

      24

    • New Units Opened *

      21

    • Units Transferred *

      1

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2024 data reported in the 2025 FDD

Big Chicken – Additional  Information

  1. Training & Support

    Big Chicken offers franchisees comprehensive training programs covering operations, marketing, and customer service. Franchisees benefit from strong backing by Authentic Brands Group and JRS Hospitality, gaining access to proven systems, marketing resources, and ongoing operational support. The brand’s celebrity connection provides unique marketing advantages, while partnerships with digital agencies enhance franchisee success through advanced digital ordering and marketing strategies.

  2. Ideal Owner

    The ideal Big Chicken franchisee is an experienced multi-unit operator or entrepreneur passionate about foodservice and brand building. Strong leadership, operational excellence, and community engagement skills are essential. Franchisees should be motivated to leverage the brand’s celebrity appeal and innovative menu to capture diverse customer segments in competitive markets.

  3. Recognition & Awards

    Big Chicken is recognized as an award-winning and rapidly growing fast-casual brand. It has garnered media attention for its innovative menu and Shaquille O’Neal’s involvement, contributing to strong brand visibility and positive industry buzz.

  4. Industry / Market

    The fast-casual chicken segment is experiencing robust growth, driven by consumer demand for flavorful, convenient dining options. The U.S. chicken restaurant market continues to expand, fueled by trends favoring premium ingredients and unique flavor profiles. Big Chicken’s rapid unit growth (234% year-over-year) and zero franchise failure rate over three years underscore its strong market positioning and growth potential.

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