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Buy a Big Chicken Franchise

Big Chicken is a fast-casual restaurant franchise specializing in fried chicken sandwiches, tenders, shakes, and distinctive sides. Founded in 2018 in Las Vegas, the concept was built around the food preferences of NBA Hall of Famer Shaquille O’Neal, alongside JRS Hospitality and Authentic Brands Group (ABG). The menu features hormone- and antibiotic-free chicken with an in-store breading-and-fry process using proprietary breading.

ABG is a licensing and brand-development company with over $29 billion in brand revenue and more than 50 brands active across 150 countries. JRS Hospitality brings restaurant operations depth from the Las Vegas Strip. In 2025, Craveworthy Brands joined as managing partner and investor, taking on an expanded role across operations, training, supply chain, and culinary development.

Big Chicken began franchising in late 2021. The network includes traditional brick-and-mortar restaurants and venue-based placements at live entertainment sites and on Carnival Cruise ships, with US locations across multiple states and the first Canadian location in Hamilton, Ontario.

Latest Resales

  • There are currently no Big Chicken resales available

Why buy a Big Chicken Franchise?

Big Chicken competes in the fast-casual chicken segment, one of the stronger-performing restaurant categories in the US. A personality-driven menu, hormone- and antibiotic-free chicken, and backing from a globally recognized sports icon give franchisees consumer awareness that would take years to build independently.

The ownership structure carries practical weight. ABG’s licensing expertise and global brand network, JRS Hospitality’s operational experience, and Craveworthy Brands’ role across supply chain, training, and restaurant systems give this concept more franchisor depth than most emerging brands. Franchisees receive national advertising through Berline Advertising and Marketing, access to all brand creative assets, and ongoing support through bi-weekly marketing webinars and weekly operational meetings.

Big Chicken Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2018

    • Franchising Since

      2021

    • New Startup Cost

      $681,500 – $1,535,500

    • Avg. Resale Price

      Contact us for details
  • Franchise Fees

    • Initial franchise Fee

      $40,000

      for new territories

    • Transfer Fee

      $20,000

      per Event of Transfer

    • Royalty Fee

      6%

      of Gross Revenue

    • Marketing Fee

      2%

      of Gross Sales

  • Unit Performance

    • Total Units *

      24

    • New Units Opened *

      21

    • Units Transferred *

      1

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2024 data reported in the 2025 FDD

Big Chicken – Additional  Information

  1. Training & Support

    Big Chicken's initial training covers 42 hours of classroom instruction and 177 hours of on-the-job training. All training documents are accessible on the franchise portal, which is continuously updated. Ongoing support includes in-house marketing staff, bi-weekly marketing webinars, weekly operational meetings, and regular field visits from the support team. National advertising is managed through Berline Advertising and Marketing, with franchisees receiving access to brand creative assets across print, digital, radio, and television. Buyers of a Big Chicken resale should confirm what training and franchise portal access the franchisor provides to incoming owners.

  2. Ideal Owner

    Big Chicken targets franchisees with a restaurant or foodservice background and a demonstrated ability to lead staff in a high-volume, fast-paced setting. The brand's emphasis on multi-unit development suits operators who are process-oriented and comfortable scaling across more than one location. Strong community engagement and local marketing skills matter, as does experience managing customer expectations in a branded, personality-driven concept. Prior QSR or fast-casual ownership is valued; single-unit owner-operators are less likely to fit the typical candidate profile.

  3. Recognition & Awards

    Big Chicken was named to 1851 Franchise's 2026 Fastest Growing Emerging Franchises list, a recognition for brands demonstrating momentum, innovation, and growing franchisee demand. The brand has attracted consistent media coverage since launch, driven by its high-profile co-founder's ongoing involvement and a menu built to stand out in the fast-casual market. For resale buyers, brand-level visibility varies by market; buyers should assess local brand awareness, customer reviews, and community presence alongside national recognition when evaluating a specific unit.

  4. Industry / Market

    The US fast food chicken restaurant market was valued at approximately $62.6 billion in 2024, with chicken-centric concepts among the strongest performers in foodservice. Consumer preference for quality, flavorful chicken and fast-casual convenience has driven sustained traffic growth; US chicken QSRs reported nearly 9% year-over-year sales growth in 2024. The broader US fast-casual market is projected to grow at around 6.4% CAGR through 2035. For resale buyers, territory position and local competition within an increasingly crowded chicken segment are important factors to evaluate.

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