
Buy a Big Frog Custom T-Shirts & More Franchise
Big Frog Custom T-Shirts & More is a custom apparel franchise built around direct-to-garment (DTG) printing, producing personalized t-shirts and decorated apparel with no minimum order quantities and fast turnaround on in-stock items. Stores also offer screen printing, embroidery, vinyl and heat-transfer decoration for both businesses and individual consumers.
The model is a light-manufacturing retail concept run from a storefront, combining walk-in custom orders with larger B2B work for companies, schools, sports teams, events and fundraising groups. Stores operate largely on daytime retail hours with a small staff, and the brand reports a high share of repeat and referral business.
Founded in 2006 and franchising since 2008 under Big Frog Franchise Group, the brand has grown to more than 75 stores across roughly two dozen US states and Canada, where it opened a Canadian headquarters in Edmonton in 2020. Big Frog positions itself as a creative, community-oriented small-business model within the custom apparel market.
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Why buy a Big Frog Custom T-Shirts & More Franchise?
Big Frog pairs a recognizable name in the custom apparel category with a retail model that carries multiple revenue streams: walk-in personalization for consumers and larger orders for businesses, schools, teams and fundraisers. Daylight operating hours, a small staff and low inventory keep overhead modest for a retail concept, and a high proportion of repeat and referral customers can support steadier local revenue once a store is established.
For an owner, the brand provides established DTG and decoration systems, wholesale blank-apparel agreements through strategic partners, point-of-sale support and an active franchisee network, so a buyer steps into proven operating systems rather than building them.
Big Frog Custom T-Shirts & More Franchise Costs & Information
Based on 2024 data reported in the 2025 FDD
Brand Profile
Year Founded
2006
Franchising Since
2008
New Startup Cost
$163,987 – $323,110
Avg. Resale Price
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Franchise Fees
Initial franchise Fee
$60,000
for new territories
Transfer Fee
$25,000
Royalty Fee
6%
of Gross Revenue
Marketing Fee
1.5%
of Gross Sales

- * Based on 2024 data reported in the 2025 FDD
Unit Performance
Total Units *
74
New Units Opened *
4
Units Transferred *
8
Avg. Unit revenue *
$513,537

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