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Buy a Big Frog Custom T-Shirts & More Franchise

Big Frog Custom T-Shirts & More is a custom apparel franchise built around direct-to-garment (DTG) printing, producing personalized t-shirts and decorated apparel with no minimum order quantities and fast turnaround on in-stock items. Stores also offer screen printing, embroidery, vinyl and heat-transfer decoration for both businesses and individual consumers.

The model is a light-manufacturing retail concept run from a storefront, combining walk-in custom orders with larger B2B work for companies, schools, sports teams, events and fundraising groups. Stores operate largely on daytime retail hours with a small staff, and the brand reports a high share of repeat and referral business.

Founded in 2006 and franchising since 2008 under Big Frog Franchise Group, the brand has grown to more than 75 stores across roughly two dozen US states and Canada, where it opened a Canadian headquarters in Edmonton in 2020. Big Frog positions itself as a creative, community-oriented small-business model within the custom apparel market.

Latest Resales

  • There are currently no Big Frog Custom T-Shirts & More resales available

Why buy a Big Frog Custom T-Shirts & More Franchise?

Big Frog pairs a recognizable name in the custom apparel category with a retail model that carries multiple revenue streams: walk-in personalization for consumers and larger orders for businesses, schools, teams and fundraisers. Daylight operating hours, a small staff and low inventory keep overhead modest for a retail concept, and a high proportion of repeat and referral customers can support steadier local revenue once a store is established.

For an owner, the brand provides established DTG and decoration systems, wholesale blank-apparel agreements through strategic partners, point-of-sale support and an active franchisee network, so a buyer steps into proven operating systems rather than building them.

Big Frog Custom T-Shirts & More Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2006

    • Franchising Since

      2008

    • New Startup Cost

      $163,987 – $323,110

    • Avg. Resale Price

      Contact us for details
  • Franchise Fees

    • Initial franchise Fee

      $60,000

      for new territories

    • Transfer Fee

      $25,000

    • Royalty Fee

      6%

      of Gross Revenue

    • Marketing Fee

      1.5%

      of Gross Sales

  • Unit Performance

    • Total Units *

      74

    • New Units Opened *

      4

    • Units Transferred *

      8

    • Avg. Unit revenue *

      $513,537

    * Based on 2024 data reported in the 2025 FDD

Big Frog Custom T-Shirts & More – Additional  Information

  1. Training & Support

    Big Frog provides more than 175 hours of initial training delivered through Big Frog University and Big Frog University for Managers, plus hands-on Center of Excellence training in a live store with a top franchisee. Owners are assigned a business coach for ongoing operational, HR and financial guidance, and gain wholesale blank-apparel agreements, point-of-sale support, webinars and the annual Frog-A-Thon meeting and Franchisee Advisory Council. Resale buyers should confirm what transfer training and system access Big Frog provides to incoming owners and existing staff.

  2. Ideal Owner

    Big Frog suits a hands-on, community-minded operator who enjoys creative work and customer interaction rather than a passive investor. No printing or retail background is required, since training covers production, operations and marketing, but owners should be comfortable managing a small team, serving both walk-in and B2B customers, and driving local sales through networking with schools, sports groups and fundraising organizations. Organization, consistent customer service and a willingness to be present in the store day to day matter most.

  3. Recognition & Awards

    Big Frog has ranked in Entrepreneur's Franchise 500 annually from 2017 through 2024 and earned a place on the Franchise Times 400. Franchise Business Review named it among its Top 50 for franchisee satisfaction across 2017-2022, and it has appeared on Top Franchises for Women and Top 100 Franchises for Veterans (2017-2021) lists, plus Franchise Grade's #24 lowest-risk franchise investment ranking (2016). For resale buyers, brand-level recognition should be weighed alongside the specific store's local reviews, reputation and referral strength.

  4. Industry / Market

    The North American custom t-shirt printing market is growing steadily, driven by direct-to-garment technology that makes short-run, personalized orders fast and affordable. Grand View Research values the global market near USD 5.2 billion in 2024 and forecasts double-digit annual growth, with the US market expected to expand at a significant rate through 2030. Commercial demand, including corporate branding, school and team apparel, events and fundraising, accounts for the largest share, supporting a base of repeat business clients alongside individual buyers.

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