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FRANCHISE RESALES

Buy a Biscuit Belly Franchise

Biscuit Belly is a fast-casual breakfast and brunch franchise founded in 2019 in Louisville, Kentucky, that began franchising in 2020. Its menu centers on scratch-made biscuits baked fresh throughout each shift, paired with fried chicken, Southern-inspired specialties, seasonal offerings, espresso and coffee, and brunch cocktails.

Every location operates on a single-shift schedule, typically from 7:30 a.m. to early afternoon, simplifying staffing and reducing overhead compared with traditional full-service restaurant models. Restaurants occupy roughly 2,800 to 3,000 square feet and serve dine-in, take-out, delivery, and catering customers, with a branded merchandise line as an additional revenue channel.

The brand is privately held and expanding across the South, Midwest, and Southeast, positioning itself at the intersection of three high-demand food segments: breakfast, fried chicken, and fast-casual dining. Biscuit Belly describes its approach as Craft Casual, combining scratch-cooked food with the speed and convenience of a modern fast-casual format.

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Why buy a Biscuit Belly Franchise?

The fast-casual brunch category has seen sustained consumer demand, and Biscuit Belly holds a differentiated position by combining breakfast, fried chicken, and Southern comfort food under one roof. The single-shift schedule keeps labor and staffing straightforward relative to traditional full-service restaurants, and the brand’s private ownership structure means the leadership team answers to franchisees rather than outside investors.

For those looking to buy a Biscuit Belly franchise, the brand brings a growing catering channel (reportedly above 10% of average weekly systemwide sales) and a loyalty platform with an established customer base. The leadership team has direct experience scaling national restaurant brands, including growth phases at Papa John’s, Texas Roadhouse, and Torchy’s Tacos.

Biscuit Belly Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2019

    • Franchising Since

      2020

    • New Startup Cost

      $824,000 – $1,341,500

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $40,000

      for new territories

    • Transfer Fee

      $5,000

      if transferee is existing owner; varies otherwise

    • Royalty Fee

      5%

      of Gross Revenue

    • Marketing Fee

      1%

      of Gross Revenue; up to 5%

  • Unit Performance

    • Total Units *

      13

    • New Units Opened *

      2

    • Units Transferred *

      0

    • Avg. Unit revenue *

      $1,330,924

    * Based on 2024 data reported in the 2025 FDD

Biscuit Belly – Additional  Information

  1. Training & Support

    Franchisees complete an initial training program covering 26 hours of classroom instruction and 184 hours of on-the-job training, addressing brand culture, food safety, prep standards, POS systems, financial tools, and leadership development. Ongoing support includes weekly coaching calls, one-on-one business coaching sessions, regular store visits and business reviews, and access to a Learning Management System for continuous staff development. Annual franchisee conferences provide additional development touchpoints. Resale buyers should confirm what initial training and Learning Management System access transfers with the purchase.

  2. Ideal Owner

    Biscuit Belly suits owner-operators with a restaurant, hospitality, or foodservice background; the brand specifically asks prospective franchisees whether they have restaurant ownership or operations experience. Effective owners are comfortable managing both front-of-house and back-of-house teams and are invested in building local community relationships. Multi-unit ownership is permitted for qualified operators, though hands-on involvement is expected in the early stages. A community-minded operator who takes pride in running a neighborhood brunch destination typically fits the model well.

  3. Recognition & Awards

    Biscuit Belly has earned recognition from several franchise industry outlets in recent years. The brand was named to 1851 Franchise's 2026 Fastest Growing Emerging Franchises list and has been recognized by Entrepreneur Magazine as a Top Emerging Franchise Brand. Franchise Business Review awarded the brand Franchise Satisfaction Awards in both 2025 and 2026, based on direct franchisee feedback. For resale buyers, brand-level recognition provides useful context, though local reputation and customer visibility in a specific territory remain the most practical indicators of unit health.

  4. Industry / Market

    The US breakfast restaurant market is valued at more than $15 billion (IBISWorld), with steady growth over recent years as consumer demand for morning meals and weekend brunch occasions continues to build. Fast-casual breakfast concepts are well positioned within this trend, as consumers seek elevated food experiences at accessible price points. The brunch daypart has proved more resilient than broader quick-service breakfast traffic across economic cycles. For resale buyers, local dining density, territory positioning, and the strength of an existing customer base are the primary factors shaping unit-level demand.

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