
Buy a Blaze Pizza Franchise
Blaze Pizza is a fast-casual, build-your-own pizza franchise founded in 2011 in Pasadena, California, and franchising since 2012. Customers move along an assembly line, choosing fresh, made-from-scratch dough, sauces and toppings, with each artisan pizza fired in a high-temperature open-flame oven in about 180 seconds. The format applies a Chipotle-style customization model to pizza.
The brand operates more than 240 restaurants across the United States and several international markets, using inline, end-cap and non-traditional formats such as airports, universities and travel centers. Backed by private-equity growth partner Brentwood Associates and celebrity investor LeBron James, Blaze built rapid national visibility after launch and is now focused on a system-wide resurgence led by a development team drawn from established multi-unit franchisors.
Blaze targets value-conscious customers who want fast, personalized meals at a fixed price, competing in the fast-casual pizza segment. Its differentiators are speed, ingredient quality and a recognizable, design-forward restaurant brand.
Latest Resales
Why buy a Blaze Pizza Franchise?
Buying a Blaze Pizza franchise offers entry into one of the more recognizable names in fast-casual pizza, a category that has stayed resilient within the large, steady US pizza market. The build-your-own format gives the brand a clear point of difference and broad appeal across families, students and weekday lunch crowds, with average unit volumes the franchisor positions around $1.2 million.
The model benefits from national marketing scale, established supply systems and the visibility of celebrity investor LeBron James, who has supported brand awareness since the early growth years. Franchisees operate within protected territories and gain proprietary technology and operating systems, with multi-unit development paths for operators looking to build a portfolio.
Blaze Pizza Franchise Costs & Information
Based on 2024 data reported in the 2025 FDD
Brand Profile
Year Founded
2011
Franchising Since
2012
New Startup Cost
$666,900 – $1,143,000
Avg. Resale Price
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Franchise Fees
Initial franchise Fee
$30,000
for new territories
Transfer Fee
50%
of then-current Initial Franchise Fee
Royalty Fee
5%
of Gross Revenue
Marketing Fee
2%
of Gross Sales

- * Based on 2024 data reported in the 2025 FDD
Unit Performance
Total Units *
265
New Units Opened *
6
Units Transferred *
29
Avg. Unit revenue *
$1,281,665

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how to own a Blaze Pizza franchise resale
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