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FRANCHISE RESALES

Buy a Bobbles & Lace Franchise

Bobbles & Lace is a women’s fashion boutique brand built around three pillars: clothing, shoes, and accessories. Each location curates a mix of everyday wardrobe staples and standout pieces, with an emphasis on personalized, in-store styling for every guest. The brand was founded in April 2008 in Marblehead, Massachusetts by Lindsay Rando, who grew it from a single shop into a regional retailer and still leads the company today.

Before franchising, Rando personally owned and operated all eight corporate storefronts, which run across the Northeast from Portland, Maine to Westport, Connecticut. Franchising began in 2022, and the network has since grown to 18 franchise locations, with further expansion planned in markets across the country.

Each store keeps its own aesthetic, localized inventory, and community presence while sharing the brand’s signature styling approach and recognizable identity. The model is owner-operator led and runs on curated assortments, established vendor relationships, and merchandising systems developed over more than 15 years of retail operation.

Latest Resales

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Why buy a Bobbles & Lace Franchise?

For buyers drawn to specialty retail, a Bobbles & Lace franchise offers an established boutique concept with a clear identity rather than a generic clothing store. The brand was refined across eight company-owned stores before franchising opened in 2022, so incoming owners inherit merchandising, buying, and styling systems already tested in operating locations. Founder Lindsay Rando remains active in the business, and the franchisor negotiates quantity discounts with vendors on behalf of its members, giving owners purchasing leverage an independent boutique would struggle to match.

The model suits owners who want a hands-on role in a creative, community-facing business within a large and resilient apparel category. A signature styling experience and recognizable brand identity give a single store a point of difference in a crowded local market.

Bobbles & Lace Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      Typically $40,000

    • Initial Investment

      $153,175 – $290,000

  • Royalty

    • Royalty Fee

      5%

      of gross sales

  • Training & Support

    • 2 weeks at corporate HQ, On-site opening assistance + hands-on training

    • Ongoing support

    • Marketing support

Bobbles & Lace – Additional  Information

  1. Training & Support

    Bobbles & Lace provides an extensive dual-phase initial training program covering store operations, customer service, inventory, and merchandising, led from its headquarters. Ongoing support spans day-to-day management, customer-service technique, product ordering, and pricing guidance, plus marketing resources and continued research into franchise operations. Through its purchasing program, the franchisor negotiates quantity discounts with vendors on behalf of all members. Resale buyers should confirm with Bobbles & Lace what initial training and system access the franchisor provides to incoming owners and staff when ownership transfers.

  2. Ideal Owner

    Bobbles & Lace fits hands-on, owner-operator retailers who enjoy styling customers and building repeat relationships. Fashion, retail, or sales experience is an advantage, as owners are closely involved in merchandising, inventory selection, pricing, and managing a small store team. The brand suits creative, people-oriented operators who are comfortable on the sales floor, can convert browsers into loyal customers, and want to build a visible local presence rather than run the business at arm's length.

  3. Recognition & Awards

    Bobbles & Lace has built its reputation through organic growth rather than formal awards, expanding from a single Marblehead shop in 2008 to eight corporate stores and a growing franchise network across the country. The brand is known for its experience-driven, personalized styling and has earned a loyal customer following, with positive reviews praising its service and curation. For resale buyers, brand-level recognition should be weighed alongside the specific store's local reviews, referral base, and community visibility.

  4. Industry / Market

    Women's apparel is the largest segment of the US clothing market, with a volume near USD 196 billion in 2026 (Statista), within a broader US apparel market of roughly USD 362 billion. Growth is steady rather than rapid, in the low single digits, supported by ongoing demand for affordable, fashion-forward pieces and in-person styling that pure e-commerce struggles to replicate. For boutique retail, local foot traffic, curation, and store reputation drive performance, so resale buyers should weigh a unit's specific location and customer following.

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