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FRANCHISE RESALES

Buy a Bobby’s Burgers by Bobby Flay Franchise

Bobby’s Burgers by Bobby Flay is a premium fast-casual burger franchise built around the recipes of celebrity chef Bobby Flay, who co-founded the brand and remains its public face. The menu centres on chef-driven, made-to-order burgers, hand-cut fries, milkshakes and house-made sauces, with the Bacon Crunchburger as a signature item. The concept grew out of Flay’s original Bobby’s Burger Palace, founded in 2008, and relaunched as his first franchised brand in 2022.

Headquartered in Charlotte, North Carolina, the brand targets multi-unit operators and serves everyday diners looking for a chef-backed alternative to standard quick-service burgers. It operates across several formats: compact non-traditional sites of around 400 sq ft with a shared production kitchen, inline and endcap units of roughly 1,600-2,000 sq ft, and freestanding buildings of 2,400-3,200 sq ft with optional drive-thru.

Units operate in stadiums, casinos, airports and traditional retail centres, including sites at Yankee Stadium and in Atlantic City. The system is expanding nationally and internationally, with a 65-unit development agreement signed in 2025 to bring the brand to Canada, anchored by a Toronto flagship.

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Why buy a Bobby’s Burgers by Bobby Flay Franchise?

Buying a Bobby’s Burgers by Bobby Flay franchise means entering the fast-casual burger category under one of the most recognised names in American food. Bobby Flay’s continued involvement gives the brand consumer awareness that a new independent burger concept would take years and heavy marketing spend to build, and recurring national media moments keep the name visible.

The flexible footprint range is a practical strength: the same brand can fit a 400 sq ft airport kiosk or a freestanding drive-thru, helping multi-unit owners place locations where real estate and traffic allow. The concept is designed for portfolio builders, with franchisor systems for operations, technology and marketing already in place within a category that has stayed resilient across economic cycles.

Bobby’s Burgers by Bobby Flay Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2021

    • Franchising Since

      2022

    • New Startup Cost

      $559,300 – $3,167,800

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $40,000

      for new territories

    • Transfer Fee

      50%

      of then-current Initial Franchise Fee

    • Royalty Fee

      6%

      of Net Sales

    • Marketing Fee

      1%

      of Net Sales

  • Unit Performance

    • Total Units *

      3

    • New Units Opened *

      1

    • Units Transferred *

      0

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2024 data reported in the 2025 FDD

Bobby’s Burgers by Bobby Flay – Additional  Information

  1. Training & Support

    Initial training runs around two weeks at the Charlotte headquarters, structured as 34 hours of classroom instruction and 97 hours of on-the-job training. Franchisees receive ongoing operational support, menu and product R&D, restaurant-focused technology systems, and both local and national marketing support. Buyers of an existing Bobby's Burgers unit should confirm what transfer training and technology access the franchisor provides to incoming owners, and whether current staff are already trained on the brand's systems.

  2. Ideal Owner

    The model is built for experienced, multi-unit restaurant operators rather than first-time owners. It suits hands-on people comfortable managing kitchen and front-of-house teams, holding food-quality and service standards, and running several locations at once. Operators crossing over from other fast-casual or QSR brands are a natural fit. Strong local operations, staff recruitment and consistent execution matter more than culinary background, since recipes and systems are supplied by the franchisor.

  3. Recognition & Awards

    The brand's profile is anchored by Bobby Flay's national reputation and frequent media coverage, including a 2025 Today Show feature for its Bacon Crunchburger and recognition in Flavor & The Menu's 2024 Best of Flavor issue. Its expansion has been covered by QSR Magazine and trade press, and a 2025 65-unit agreement marked its entry into Canada. The franchisor is an International Franchise Association member and supports a GiftAMeal community partnership. For resale buyers, brand recognition should be weighed alongside a specific location's local reviews and reputation.

  4. Industry / Market

    Burgers are among the most-ordered items in US restaurants, and the fast-casual segment has grown faster than traditional quick service as diners trade up for higher-quality, made-to-order food. The US burger restaurant market is worth well over $100 billion a year, and chef-driven, premium concepts have taken a growing share of that spend. Burgers are broadly recession-resilient as an affordable indulgence, though resale buyers should weigh local competition, which is dense in most US markets.

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