FRANCHISE RESALES

Buy a BoConcept Franchise

BoConcept is a Danish retail furniture franchise founded in 1952 by Jens Ærthøj and Tage Mølholm, specializing in customizable modern furniture and accessories designed by international designers. With a heritage rooted in Danish functionalism and craftsmanship, BoConcept operates over 300 stores in more than 65 countries, aiming to expand to 600+ stores globally. The brand focuses on premium quality, modern, functional, and coordinated furniture collections at affordable luxury price points. BoConcept differentiates itself through its unique “Interior Design Service,” allowing customers to personalize their living spaces with expert guidance. Headquartered in Herning, Denmark, the company is owned by international investor 3i since 2016 and collaborates with renowned designers like Karim Rashid and Henrik Pedersen.

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Why buy a BoConcept Franchise?

Investing in BoConcept offers entry into a globally recognized premium lifestyle brand with a proven, scalable franchise model. The brand’s strong reputation, extensive training, marketing support, and unique customization services provide franchisees with a competitive edge. BoConcept’s rapid international expansion and focus on quality and design make it an attractive opportunity for investors seeking growth in the lucrative modern furniture retail sector.

BoConcept Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      1952

    • Franchising Since

      2003

    • New Startup Cost

      $420,900 – $877,500

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $30,000

      for new territories

    • Transfer Fee

      $25,000

    • Royalty Fee

      Not Disclosed

    • Marketing Fee

      8%

      of Gross Turnover

  • Unit Performance

    • Total Units *

      14

    • New Units Opened *

      4

    • Units Transferred *

      0

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2025 data reported in the 2026 FDD

BoConcept – Additional  Information

  1. Training & Support

    BoConcept offers exceptional franchisee support including comprehensive training, high-standard store opening processes, and ongoing guidance in all business and retail areas. Franchisees receive extensive marketing, communication, and visual merchandising support to ensure strong brand presence and sales performance from day one. The franchisor provides a proven business model with quick cash flow generation and high turnover per square meter.

  2. Ideal Owner

    The ideal BoConcept franchisee is a multi-unit investor with a passion for design, retail, and customer service, and the financial capacity to invest in multiple stores within an agreed territory. Franchisees should be committed to upholding brand standards and leveraging the unique interior design service to differentiate in competitive markets.

  3. Recognition & Awards

    BoConcept is recognized globally as Denmark’s most international retail furniture brand, praised for its design excellence, craftsmanship, and innovative customization options. Its collaborations with world-renowned designers and consistent global expansion underscore its premium market position.

  4. Industry / Market

    The global furniture retail market is growing steadily, driven by increasing demand for modern, customizable, and high-quality furniture. BoConcept’s focus on affordable luxury and interior design services aligns with consumer trends favoring personalized and stylish living environments, positioning it well for continued international growth.

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