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FRANCHISE RESALES

Buy a Body & Brain Franchise

Body & Brain Yoga Tai Chi is a holistic wellness studio franchise built around Korean qigong, tai chi, yoga, and meditation. Centers deliver a proprietary curriculum called Brain Education, integrating structured energy movement, breathwork, and mindfulness practices supporting physical, emotional, and mental well-being. Developed from Korean wellness traditions dating to 1985, the brand began franchising US locations in 2008 and is headquartered in Mesa, Arizona.

The franchise model is brick-and-mortar, with studios generating revenue through group class memberships, private healing sessions, workshops, and introductory packages. Signature class formats include BNB Yoga, Qigong & Tai Chi, BNB Core, and Rhythm & Vibration, offering a range of programming suited to different fitness levels and wellness goals. Recurring membership attendance forms the core revenue base, with private sessions adding higher-ticket revenue.

The network spans 70+ locations across the US, combining franchised studios and corporate-owned centers concentrated most heavily in coastal markets and major metropolitan areas. Body & Brain also operates an online studio and a corporate wellness arm, extending the brand beyond its physical franchise footprint.

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Why buy a Body & Brain Franchise?

Body & Brain occupies a distinctive niche in the wellness market, offering a structured curriculum in Korean energy practices that differentiates studios from standard yoga and fitness competitors. The proprietary Brain Education methodology gives owners a ready-made teaching framework.

The revenue model is layered: group class memberships provide recurring income, while private healing sessions, workshops, and introductory packages add supplementary revenue within the same studio space. Qigong and tai chi practices have gained considerable mainstream attention, and Body & Brain has benefited from that visibility, including features on CBS News and in Atlanta Magazine. The brand’s differentiated positioning is an advantage in health-conscious communities.

Body & Brain Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      1980

    • Franchising Since

      2008

    • New Startup Cost

      $52,930 – $115,550

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $10,000

      for new territories

    • Transfer Fee

      $3,000

      our costs incurred, up to this maximum

    • Royalty Fee

      10%

      of Gross Revenue

    • Marketing Fee

      0.5%

      of Program Sales

  • Unit Performance

    • Total Units *

      71

    • New Units Opened *

      1

    • Units Transferred *

      0

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2024 data reported in the 2025 FDD

Body & Brain – Additional  Information

  1. Training & Support

    Body & Brain provides 88 hours of initial classroom training covering the brand's teaching methodology, class formats, and center operations. The franchisor also offers ongoing supplemental training to keep owners and instructors current with program updates, alongside continuing marketing support. Buyers of an existing Body & Brain unit should confirm with the franchisor what training, certification pathways, and system access are made available to incoming ownership and any new instructor hires.

  2. Ideal Owner

    Body & Brain centers suit owners who are personally engaged with holistic wellness and comfortable leading a close-knit member community. The day-to-day role involves managing and scheduling certified instructors, maintaining studio culture, and driving membership through community outreach and local relationship-building. Prior experience in yoga, qigong, or mind-body disciplines is helpful but not required, as the franchise provides curriculum and teaching methodology training. The model is best suited to hands-on owner-operators with strong interpersonal skills and a genuine interest in the wellness practices the brand teaches.

  3. Recognition & Awards

    Body & Brain has built brand recognition through nearly three decades of US operations and growing mainstream media visibility, including features on CBS News and in Atlanta Magazine that spotlighted the brand's role in the rise of qigong and Korean energy practices. The brand has an established presence across major US markets and a loyal community of long-term members. For resale buyers, brand-level recognition should be weighed alongside the local standing of the specific studio, including online member reviews, community reputation, and visibility on local review platforms.

  4. Industry / Market

    The US yoga and meditation services market was valued at approximately $21.5 billion in 2025 and is projected to grow at around 4.8% annually through 2035 (Future Market Insights). Demand is driven by consumer focus on mental health, stress management, and preventive wellness, with an estimated 40 million US adults practicing yoga or related disciplines each year. Low-impact movement practices appeal strongly to adults over 50, a growing and consistent market segment. For resale buyers, local demographics and the density of competing wellness studios are key factors in evaluating a specific unit's revenue potential.

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