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FRANCHISE RESALES

Buy a Body Fit Training Franchise

Body Fit Training (BFT) is a boutique fitness franchise built around science-backed group strength training. Founded in 2017 in Melbourne, Australia, BFT operates as part of Xponential Fitness, a global franchisor spanning multiple health and wellness categories with more than 3,000 locations across its portfolio.

Studios run coach-led, 50-minute sessions structured across 13 program types covering strength, conditioning, cardio, and resistance training. Sessions follow 8-week progressive blocks using periodization principles drawn from elite athlete conditioning. BFT’s proprietary heart rate monitor technology gives members real-time intensity feedback during each session, supporting both performance outcomes and member retention.

The brand has grown to more than 300 studios across more than a dozen countries, including the US, UK, Australia, Canada, Singapore, and Spain. The US network has expanded steadily since the brand entered North America, with studios operating on a membership-based recurring revenue model. Franchisees run an executive model, managing employed coaches rather than delivering sessions personally.

Latest Resales

Why buy a Body Fit Training Franchise?

To buy a Body Fit Training franchise is to invest in a recurring-revenue studio model in a boutique fitness segment with strong consumer demand for coach-led, science-based programming. The membership structure provides predictable monthly revenue, and the brand’s differentiation on progressive, technology-enhanced training positions it distinctly against volume-oriented gym concepts.

Franchisees operate within Xponential Fitness’s global infrastructure, gaining access to marketing tools, operating systems, and brand support. BFT’s executive model is backed by weekly and monthly update webinars, one-on-one support, and monthly performance check-ins, suited to owners preferring a business management role over direct coaching. The brand offers larger exclusive territories than many boutique fitness competitors, providing meaningful local market reach.

Body Fit Training Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2017

    • Franchising Since

      2020

    • New Startup Cost

      $509,836 – $1,204,045

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $60,000

      for new territories

    • Transfer Fee

      $10,000

    • Royalty Fee

      7%

      of weekly Gross Sales

    • Marketing Fee

      2%

      of weekly Gross Sales

  • Unit Performance

    • Total Units *

      49

    • New Units Opened *

      21

    • Units Transferred *

      0

    • Avg. Unit revenue *

      $360,918

    * Based on 2024 data reported in the 2025 FDD

Body Fit Training – Additional  Information

  1. Training & Support

    BFT provides an initial six-day training program covering business operations, sales, and coaching management, including 20 hours of classroom instruction. Ongoing support includes weekly and monthly update webinars, monthly performance check-ins, and one-on-one business support. Franchisees operate BFT's proprietary heart rate monitor technology, central to the studio member experience. Marketing support includes campaigns and tools to drive local membership growth. Resale buyers should confirm what transfer training and system access BFT provides to incoming owners.

  2. Ideal Owner

    The typical BFT franchisee is a business-oriented operator comfortable managing a team of fitness coaches and overseeing membership sales in the local market. Fitness industry experience is not required; the franchisor provides training on business operations, sales, and coaching management. The executive model suits owners who prefer a director-level role over hands-on instruction, with day-to-day focus on staff management, membership performance, and community engagement. Comfort with recurring service sales and an affinity for health and wellness are practical advantages.

  3. Recognition & Awards

    BFT has been named APAC Franchise of the Year three times by Beyond Activ (formerly Fit Summit), most recently in 2024, competing against brands including Snap Fitness and Anytime Fitness. The brand ranked No. 482 on Entrepreneur's 2025 Franchise 500 list and received the Franchise Industry Awards International Franchise of the Year in 2025. BFT has also earned recognition on the Australian Financial Review's Fast Global List, ranking 3rd in 2023. As part of Xponential Fitness, BFT benefits from the parent group's broader industry standing across the global health and wellness sector.

  4. Industry / Market

    The US fitness and gym industry generated an estimated $45-46 billion in revenue in 2025, with nearly 77 million Americans holding gym or studio memberships in 2024. Boutique fitness studios focused on specialized programming and community experience have been among the fastest-growing segments within that market. Rising consumer interest in strength training over cardio-only formats has supported demand for coach-led, progressive resistance programming. For resale buyers, member retention, local competition, and surrounding market demographics are important factors when evaluating a specific studio.

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