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FRANCHISE RESALES

Buy a BODY20 Franchise

BODY20 is a boutique fitness franchise built around Electro Muscle Stimulation (EMS) training. Each session runs about 20 minutes, during which the member wears an FDA-cleared electrode suit that activates a large share of the body’s muscle fibers while a coach leads low-impact, guided movements. The format is positioned as a time-efficient, joint-friendly alternative to conventional gym workouts.

The business runs on a monthly recurring membership model delivered through one-on-one and small-group coaching in compact, premium-feel studios. Sessions are personalized using bio-impedance body scans, with strength, endurance, performance and recovery formats. A small real-estate footprint and lean staffing keep the operating model relatively light for a boutique fitness concept.

The EMS concept originated internationally and was brought to the US market in 2017, with franchising following soon after. The US system is headquartered in Houston, Texas, and has grown to more than 60 studios nationwide, with franchisees operating under protected territories.

Latest Resales

  • There are currently no BODY20 resales available
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Why buy a BODY20 Franchise?

Buying a BODY20 franchise gives an owner a recurring-membership fitness business in a category that has stayed resilient as consumers prioritise health and time-efficient training. EMS is a differentiated niche within boutique fitness, and BODY20’s FDA-cleared suit, structured coaching formats and data-driven member assessments give a studio a clear point of difference from conventional gyms and other studio concepts.

The ownership case rests on a lean model: a small studio footprint, minimal staffing and recurring revenue rather than one-off sales. Owners receive integrated booking, POS and marketing systems plus a proprietary presale model designed to build a paying member base before launch. National media exposure across outlets such as the Today Show, Men’s Health and Shape supports consumer awareness.

BODY20 Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $65,000

    • Initial Investment

      $392,826 - $657,184

  • Royalty

    • Royalty Fee

      7%

  • Training & Support

    • 32 hours on the job training

    • 43 hours classroom training

    • Ongoing support

    • Marketing support

BODY20 – Additional  Information

  1. Training & Support

    BODY20 provides initial training of 43 hours in the classroom and 32 hours on the job, covering EMS coaching, studio operations, sales and the membership model. Ongoing support includes operational guidance, marketing campaigns and integrated booking, POS and performance-dashboard systems that run day-to-day studio management. Buyers of an existing BODY20 studio should confirm what transfer training and system access the franchisor provides to incoming owners, and whether current coaches are certified on the EMS equipment.

  2. Ideal Owner

    BODY20 suits a hands-on, sales-minded operator comfortable driving memberships and leading a small coaching team, rather than a passive investor. Fitness experience helps but is not required, since the franchisor trains owners on the EMS system. Strong local marketing, consultative selling and a focus on member retention matter most, as revenue depends on building and keeping a recurring membership base. Owners who enjoy community building and a premium, results-focused customer experience tend to fit the model well.

  3. Recognition & Awards

    BODY20 has built recognition largely through national media coverage, with its EMS workout featured by outlets including the Today Show, Men's Health, Shape and Popsugar, supported by a growing US studio network and an active base of member success stories. For resale buyers, brand-level visibility should be weighed alongside the reputation of the specific studio, including local reviews, member referrals and community presence within its territory.

  4. Industry / Market

    BODY20 operates in the US boutique fitness market, valued at roughly $5.4 billion in 2025 and growing at a double-digit annual rate, within a broader US fitness industry of about $45 billion that now serves record membership near 77 million Americans. Demand is driven by interest in time-efficient, low-impact and personalized training, trends that favour EMS studios. The category has proved resilient across economic cycles, though individual studio results still depend heavily on local membership demand and retention.

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