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FRANCHISE RESALES

Buy a BODYBAR Pilates Franchise

BODYBAR Pilates is a boutique fitness franchise founded in 2011 in Fort Worth, Texas, offering reformer-based Pilates classes for members at any fitness level. The brand’s studio format centers on the signature BODYBAR Method, a full-body 50-minute reformer workout, alongside Classic, Power Tower, and Jump class formats. Sessions are instructor-led in an upscale studio environment using professional Pilates reformer equipment.

The business model is built on recurring membership revenue, with studio design and programming aimed at driving consistent attendance and high member retention. BODYBAR supports both owner-operator and semi-absentee ownership structures, and the franchise provides an operations and marketing support framework to help franchisees manage day-to-day studio performance.

Franchise development is managed through Prestige Franchise Partners, and the brand has expanded rapidly in recent years. By the close of 2025, BODYBAR had 73 open studios across 21 states, with a signed pipeline of 190 development agreements covering additional markets nationwide. The brand positions itself through community culture, inclusive programming, and instructor quality as its key differentiators from traditional gym models.

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Why buy a BODYBAR Pilates Franchise?

Buying a BODYBAR Pilates franchise means entering a growing segment of boutique fitness through a brand with documented expansion momentum and a recurring revenue structure built on member loyalty. The membership model delivers predictable income from an established customer base rather than project-by-project revenue, a structural advantage in the studio fitness category.

The brand’s owner-operator and semi-absentee ownership options give buyers flexibility in how actively they manage operations. BODYBAR provides ongoing operations guidance and marketing support, and the brand’s community-driven positioning and instructor quality contribute to member retention. The franchise has grown significantly in a short period, which brings both brand recognition benefits and an active development pipeline across new markets.

BODYBAR Pilates Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2014

    • Franchising Since

      2015

    • New Startup Cost

      $431,425 – $756,035

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $60,000

      for new territories

    • Transfer Fee

      50%

      of then-current Initial Franchise Fee; $10,000 to existing franchisee

    • Royalty Fee

      7%

      of Gross Sales

    • Marketing Fee

      2%

      of Gross Sales

  • Unit Performance

    • Total Units *

      46

    • New Units Opened *

      27

    • Units Transferred *

      2

    • Avg. Unit revenue *

      $766,821

    * Based on 2025 data reported in the 2026 FDD

BODYBAR Pilates – Additional  Information

  1. Training & Support

    BODYBAR Pilates franchisees receive 238 hours of classroom training and 78 hours of on-the-job training, covering business operations, instructor training, and studio management. The onboarding process includes a Meet the Team Day at BODYBAR's home office in Fort Worth, TX, where incoming owners experience the brand firsthand and meet the leadership team. Ongoing support covers operations guidance, marketing assistance, and continuing franchisee education. Buyers acquiring a BODYBAR resale should confirm with the franchisor what transfer training and system access are provided to incoming ownership.

  2. Ideal Owner

    The ideal BODYBAR Pilates owner is a natural leader with strong people management skills and genuine comfort in a consumer-facing, membership-driven environment. Prior fitness industry experience is not required, but the model rewards those who are community-minded, operationally organized, and engaged with the local member experience. The franchise supports both hands-on owner-operators and semi-absentee buyers with a manager in place. Key responsibilities cover staffing, scheduling, instructor performance, local marketing, and member experience. BODYBAR also notes the model suits entrepreneurs converting an existing fitness business.

  3. Recognition & Awards

    BODYBAR Pilates earned a No. 470 ranking on the Entrepreneur Magazine Franchise 500 in 2025, and has appeared on the Inc. 5000 list of fastest-growing private companies in both 2024 (No. 276, its first appearance) and 2025 (No. 727, reflecting 567% three-year growth). Individual BODYBAR studios have received local recognition including "Best Pilates Studio" honours in markets such as Wichita and Alpharetta. For resale buyers, national rankings provide useful brand-level context, though local studio reputation, member reviews, and territory-level performance are the most relevant credibility indicators for a specific unit.

  4. Industry / Market

    The US boutique fitness market reached approximately $22 billion in annual revenue by 2022, past its pre-pandemic peak, with forecasts projecting growth toward $30 billion by 2030. Boutique studios have been the fastest-growing segment of the US fitness industry, rising from roughly 20% to around 40% of market revenue between 2010 and 2018. Reformer Pilates has seen sustained consumer demand driven by its broad appeal and crossover into low-impact training and wellness. The recurring membership model typical of studio fitness provides relatively stable revenue in established units, relevant context for buyers evaluating an existing location.

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