FRANCHISE RESALES

Buy a Bonefish Grill Franchise

Bonefish Grill is an upscale‑casual seafood chain founded in 2000 in St. Petersburg, Florida, now part of Bloomin’ Brands (parent of Outback Steakhouse and Carrabba’s). The brand centers on fresh, wood‑grilled fish and signature sauces, served in a contemporary “Big City Bar” atmosphere that blends approachable pricing with premium food and service. With over 160 company‑operated locations nationwide, Bonefish Grill has built a loyal repeat‑guest base around consistent quality, seasonal menu innovation, and a lively bar program.

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Why buy a Bonefish Grill Franchise?

A Bonefish Grill franchise offers a differentiated seafood concept within a top‑tier casual‑dining platform, backed by Bloomin’ Brands’ infrastructure, marketing power, and operational best practices. The brand’s emphasis on fresh, wood‑grilled fish, signature sauces, and a vibrant bar environment attracts repeat guests and supports higher‑ticket checks, enhancing earning potential. For sophisticated operators seeking a recognizable, operationally robust restaurant brand in a growing segment, Bonefish Grill presents a compelling long‑term opportunity.

Bonefish Grill Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $40,000 - $178,000

    • Total Initial Investment

      Approximately $4,303,000 – $8,419,000

  • Royalty

    • Royalty Fee

      5%

      of gross sales

  • Training & Support

    • Ongoing support

    • Marketing support

Bonefish Grill – Additional  Information

  1. Franchisee Support

    Bonefish Grill delivers end‑to‑end support through Bloomin’ Brands, including hands‑on training in culinary standards, service, and management, plus ongoing operational guidance via corporate field teams. Franchisees receive help with site selection, layout, and opening logistics, plus access to national marketing, digital platforms, and integrated POS technology to streamline labor, inventory, and guest experience. Continuous recipe refinement, cost‑control tools, and performance benchmarks help operators maintain brand‑consistent quality and profitability.

  2. Accolades & Awards

    Bonefish Grill is recognized as a leading upscale‑casual seafood brand, frequently highlighted in industry and lifestyle publications for its fresh fish, wood‑grilled execution, and bar program. As a flagship concept within Bloomin’ Brands, it benefits from the parent company’s national visibility, awards, and reputation for standards in casual dining. The brand’s consistent service and quality have helped it earn a loyal following and strong guest‑satisfaction ratings in key markets.

  3. Industry / Market

    The U.S. casual‑dining and seafood sectors continue expanding, driven by consumers seeking higher‑quality, experience‑driven meals at accessible price points. Off‑premise and digital channels (online ordering, delivery, loyalty apps) are growing rapidly, and Bonefish Grill’s integrated tech stack positions franchisees to capture more traffic and repeat visits. As health‑conscious and adventurous diners increasingly favor fresh seafood, Bonefish Grill’s menu and concept align well with long‑term segment growth.

  4. Ideal Owner

    The ideal Bonefish Grill owner is a financially qualified operator with prior restaurant, hospitality, or multi‑unit management experience and a passion for premium seafood and service. They must be comfortable with disciplined systems, strong guest‑service standards, and leveraging Bloomin’ Brands’ scale in marketing, supply chain, and labor practices. This concept suits hands‑on operators seeking a proven, upscale‑casual brand with national recognition and a clear path to unit‑level profitability.

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