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FRANCHISE RESALES

Buy a Border Magic Franchise

Border Magic is a decorative concrete landscape edging and curbing franchise founded in 1992 and based in Waco, Texas. The brand positions itself as the only franchised company in the United States specializing in decorative landscape edging, serving residential and commercial customers. Its product lineup spans 30 styles, 15 patterns, and 23 colors, covering standard residential edging, natural designer series concrete borders, decorative walkways, stepping stones, and commercial concrete curbing.

Franchisees operate a mobile, home-based business within an assigned territory, visiting properties to design and install continuous concrete edging on-site. The brand’s proprietary admixture formulation is a core differentiator, enabling Border Magic to offer what it describes as the only 10-year limited warranty in the concrete curbing and landscape edging industry.

Border Magic and sister brand Boulder Designs operate under common ownership with a shared corporate support infrastructure in Waco. The business serves a wide customer base including homeowners, commercial businesses, farms and ranches, golf courses, high schools, and non-profits. A veteran franchise discount is available for qualifying buyers.

Latest Resales

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Why buy a Border Magic Franchise?

To buy a Border Magic franchise is to enter a focused niche with limited direct competition: as the only franchised landscape edging operator in the US, the brand has no peer-network rivals in its specific category. Resale buyers acquire an established territory with a local brand footprint rather than building awareness from scratch.

The home-based operating model keeps overhead low, with no commercial premises required. Franchisees invest primarily in mobile equipment and materials. The proprietary admixture formulation and 10-year warranty give operators a differentiated product story in customer conversations. The customer base spans residential homeowners, commercial properties, golf courses, farms, and institutions, giving franchisees multiple avenues for lead development.

Border Magic Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      1992

    • Franchising Since

      2002

    • New Startup Cost

      $144,715 – $168,830

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $55,000 – $63,000

      for new territories

    • Transfer Fee

      $7,500

    • Royalty Fee

      7%

      of Gross Revenue or Minimum Royalty Fee

    • Marketing Fee

      Not Collected

  • Unit Performance

    • Total Units *

      26

    • New Units Opened *

      4

    • Units Transferred *

      0

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2025 data reported in the 2026 FDD

Border Magic – Additional  Information

  1. Training & Support

    Border Magic's initial training includes 13 hours of classroom instruction and 28 hours of on-the-job training, covering installation techniques, product knowledge, and business operations. Ongoing support comes from the Waco-based corporate team, including a National Franchise Representative for field-level guidance and a franchise advisory council through which franchisees contribute to brand direction. The brand holds a yearly reunion as a forum for continued education and network collaboration. Resale buyers should confirm what initial training and onboarding Border Magic provides to incoming owners when ownership transfers.

  2. Ideal Owner

    Border Magic suits a hands-on owner-operator comfortable with outside sales, client consultation, and mobile field operations. The role involves visiting customer properties, designing edging layouts, managing installation crews, and building a local customer base across residential and commercial segments. No prior landscaping experience is required; the franchise trains from the ground up. Candidates who are organised, customer-focused, and able to manage seasonal workflow will find the model accessible. The business fits operators who prefer field work over office management and can build relationships across diverse customer types.

  3. Recognition & Awards

    Border Magic has built recognition through more than 30 years of operation in the decorative concrete landscape edging category, supported by positive customer feedback and a product reputation anchored by its industry-unique 10-year warranty. The brand's position as the only franchised specialist in its niche has given it a distinct profile in franchise directories and industry coverage. For resale buyers, brand-level recognition should be considered alongside the reputation of the specific territory, including local customer reviews, referral networks, and community visibility.

  4. Industry / Market

    The US landscaping services market has shown consistent growth, with analysts projecting a CAGR of around 7.5% through 2035. Demand is driven by homeowner investment in curb appeal, property value, and low-maintenance outdoor solutions. Decorative concrete edging is a project-based segment of this category, with customers motivated by aesthetic improvement and long-term maintenance savings. As the only franchised specialist in the niche, Border Magic competes primarily against independent local operators rather than other franchise networks. For resale buyers, local territory demand and seasonal revenue patterns are key due-diligence factors.

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