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FRANCHISE RESALES

Buy a Bowie Barker Bath + Groomerie Franchise

Bowie Barker Bath + Groomerie is a dog grooming and self-serve wash franchise founded in Los Angeles in 2022, with its flagship opening in West Hollywood that May. The brand pairs full-service bathing, grooming and wellness checks from trained groomers with do-it-yourself wash stations sized for dogs of every breed. It is part of Post Investment Group, whose holdings span real estate, consumer products, pet services and health and wellness, and it sits alongside sister franchise The NOW Massage.

Locations run on a membership model: monthly dues give owners regular discounted visits and give operators predictable recurring revenue. A custom booking app handles scheduling and payment and sends digital wellness reports with photos after each visit. Stores are compact, typically 1,100 to 1,600 square feet, divided into a lobby, self-serve tubs and back-of-house grooming.

Aimed at younger, design-conscious pet owners, Bowie Barker positions itself as a modern alternative to dated big-box groomers and independent shops. The system has grown beyond California into Arizona, Illinois and Washington, with several units open and more in development toward a stated goal of 200 locations by 2028.

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Why buy a Bowie Barker Bath + Groomerie Franchise?

Buying a Bowie Barker Bath + Groomerie franchise means entering pet care through a membership-led model built for recurring rather than one-off revenue, which can smooth cash flow in a category that has proved resilient across economic cycles. The compact footprint and lean staffing keep the operating base small, and the custom technology platform handles booking, payment and post-visit wellness reporting without a separate system to build.

The brand carries unusual operator pedigree for its age. Its leadership came from Sky Zone and The NOW Massage and brings franchise-scaling experience, while parent Post Investment Group provides corporate backing across its pet and wellness portfolio. The boutique, app-driven positioning is designed to appeal to Millennial and Gen Z owners who treat pets as family and pay for convenience and premium care.

Bowie Barker Bath + Groomerie Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2022

    • Franchising Since

      2023

    • New Startup Cost

      $325,250 – $578,000

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $40,000

      for new territories

    • Transfer Fee

      $10,000

    • Royalty Fee

      6%

      of Gross Sales or $2,500/month min

    • Marketing Fee

      Up to 2%

      of Gross Sales

  • Unit Performance

    • Total Units *

      5

    • New Units Opened *

      3

    • Units Transferred *

      0

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2024 data reported in the 2025 FDD

Bowie Barker Bath + Groomerie – Additional  Information

  1. Training & Support

    Initial training runs to 53.5 classroom hours plus 68 hours on the job, delivered through online webinars, modules and remote sessions alongside in-person operational guidance. Owners receive ongoing marketing assistance, business operations support and access to the brand's custom booking and membership app, which runs scheduling, payment and digital wellness reporting. Support draws on the parent group's franchise infrastructure across its pet and wellness brands. Buyers of an existing Bowie Barker unit should confirm what transfer training and app and system access the franchisor provides when ownership changes.

  2. Ideal Owner

    The model suits hands-on, community-minded operators who enjoy pets and people more than those seeking a passive investment. No grooming background is required, since trained staff handle the clippers; the owner's role is managing a small team, driving membership sign-ups and retention, and delivering a premium, tech-enabled customer experience. Comfort with app-based booking and recurring-billing systems matters, as does an appetite for local marketing. Owners drawn to multi-unit growth fit the brand's expansion-focused approach.

  3. Recognition & Awards

    Launched in 2022, Bowie Barker is early in its recognition cycle and has not yet accumulated major franchise awards. It is listed in Entrepreneur's franchise directory and the IFPG franchise network, and its national launch drew trade and PR coverage for modernizing grooming with technology and memberships. Credibility also rests on its leadership's record building Sky Zone and The NOW Massage and on parent Post Investment Group's multi-brand backing. For resale buyers, brand-level recognition should be weighed alongside the specific territory's local reviews, referral sources and community visibility.

  4. Industry / Market

    Bowie Barker operates in the US pet grooming and boarding market, worth roughly $11.2 billion in 2025, within a broader US pet industry that sees about $137 billion in annual spending across some 90 million dogs and 65 million pet-owning households. Demand is driven by pet humanization and a willingness to pay for premium, convenient care, trends that have kept grooming relatively recession-resistant. The category stays highly fragmented between dated large retailers and independent shops, leaving room for branded membership concepts. For resale buyers, local demand and competition shape unit performance.

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