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FRANCHISE RESALES

Buy a BrewDog Franchise

BrewDog is a Scottish craft beer brand founded in 2007 by James Watt and Martin Dickie, who started out brewing high-ABV beers such as Punk IPA before expanding into bars, distilling and hospitality. Its growth was funded in part by the Equity for Punks crowdfunding model, which raised over £100M from more than 200,000 investors and gave the brand an unusually large community of retail shareholders.

The franchise offering is built around BrewDog’s experience-led bar format rather than its packaged-beer business. These are immersive hospitality venues serving the brand’s own beers and food, often featuring interactive darts, shuffleboard, duckpin bowling and, at some sites, on-site breweries or hotel rooms. The company runs its own bars across the UK and operates franchised bars in international markets including Thailand, Australia, the UAE and the Netherlands.

BrewDog has more than 100 locations across 15 countries and exports its beer to over 60 countries. It began franchising in 2013 and now grows largely through franchise partnerships, with current opportunities focused on Europe and Asia-Pacific. The model suits well-funded operators developing the brand within a defined territory.

Latest Resales

  • There are currently no BrewDog resales available
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Why buy a BrewDog Franchise?

BrewDog is one of the most recognised names in craft beer, with a global following built through its beers, its outspoken brand voice and a community of crowdfunding shareholders. For an operator, that recognition can shorten the path to local awareness that an independent bar would have to build from scratch.

The bars are positioned as destination venues rather than standard pubs, pairing the brand’s own beer range with food and interactive entertainment. To buy a BrewDog franchise is to gain access to an established craft-beer brand, supply of award-winning beers, and the company’s bar formats and operating systems within a protected territory, in a category that has proved durable through its shift toward premium, experience-led drinking.

BrewDog Franchise Costs & Information

Based on 2023 data reported in the 2024 FDD

  • Brand Profile

    • Year Founded

      2007

    • Franchising Since

      2020

    • New Startup Cost

      $3,363,500 – $5,730,500

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $50,000

      for new territories

    • Transfer Fee

      50%

      of then-current Franchise Fee (controlling interest)

    • Royalty Fee

      5%

      of Total Monthly Receipts

    • Marketing Fee

      Up to 1%

      of Total Monthly Receipts

  • Unit Performance

    • Total Units *

      8

    • New Units Opened *

      0

    • Units Transferred *

      0

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2023 data reported in the 2024 FDD

BrewDog – Additional  Information

  1. Training & Support

    BrewDog provides a four-week training programme at its headquarters in Ellon, Scotland, covering bar operations, team development and Cicerone® beer certification, backed by operating manuals, marketing tools and ongoing technical support. Partners progress through an approval path of an introductory call, business-plan review and a Bars Discovery Day with senior leadership, and operate within a protected territory. Resale buyers should confirm what onboarding and Cicerone® certification BrewDog provides to incoming owners and staff, and what systems access transfers with the sale.

  2. Ideal Owner

    BrewDog looks for well-funded, ambitious operators able to scale the brand within an agreed territory. Existing franchise owners and multi-site hospitality or retail operators are preferred, though the company has also partnered with entrepreneurs and family businesses entering new markets. Brewing expertise is not required; the role is hands-on hospitality leadership: recruiting and developing teams, holding the brand's experience-led standards, and running a high-energy venue built around beer, food and entertainment. Strong people management and operational discipline matter more than craft-beer credentials.

  3. Recognition & Awards

    BrewDog is one of the most awarded names in craft brewing, with multiple World Beer Awards (including World's Best honours) and more than 400 Great Taste Awards across its beer range. The brand has built a global profile through its beers, its high-profile marketing and a community of more than 200,000 crowdfunding shareholders. For resale buyers, brand-level recognition is a real asset, but it should be weighed alongside the reputation of the specific bar, including its local reviews, customer base and standing within its market.

  4. Industry / Market

    The US craft beer market generated about $28 billion in retail sales, roughly a quarter of the total US beer market, according to the Brewers Association. After years of rapid expansion the category has matured and grown more competitive, with growth now led by premiumisation and experiential venues rather than volume. Brewpub and taproom-style bars that pair distinctive beer with food and entertainment have held up better than packaged craft sales, and this experience-led segment is where BrewDog's bar model competes. Location quality, footfall and local demand are decisive for any individual venue.

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