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FRANCHISE RESALES

Buy a Brightway Insurance Franchise

Brightway Insurance is a property and casualty insurance franchise established in 2008, and one of the largest privately-owned P&C insurance distribution companies in the US. Franchisees operate as independent insurance agencies under the Brightway name, offering personal and small commercial coverage across home, auto, flood, life, and umbrella lines through an extensive carrier network.

The model is built around a “you sell, we service” structure: agency owners concentrate on selling and growing their book of business, while Brightway’s Engagement Center, staffed by licensed insurance professionals, handles post-bind client servicing and policy renewals. Offices operate from a dedicated professional space. The network spans over 300 agencies across more than 35 states, and the recent acquisition of GlobalGreen Insurance expanded total annual written premium to over $1.7 billion.

Brightway’s performance-based franchise model increases franchisees’ commission share as their agency scales. The proprietary Fusion platform integrates CRM, pipeline management, and policy reporting into a single system, and a dedicated Carrier Relations team provides access to a broad range of insurance markets.

Latest Resales

  • There are currently no Brightway Insurance resales available
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Why buy a Brightway Insurance Franchise?

Those considering buying a Brightway Insurance franchise gain entry into a recurring-revenue business in a growing market. The performance-based commission model is a genuine differentiator: agency owners earn an increasing commission share as the book grows, directly aligning franchisor and franchisee incentives around scale. The brand carries strong consumer credibility, with a 4.9-star average Google rating across the network that supports both lead conversion and client retention.

The “you sell, we service” model keeps franchisee time focused on production, with the Engagement Center absorbing post-bind servicing and renewals. Brightway’s Carrier Relations team provides access to a wide range of carriers, giving agency owners a competitive edge over captive agents. The free Producer Placement Program supports agency staffing, and commission accounting is managed centrally by the franchisor.

Brightway Insurance Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2003

    • Franchising Since

      2008

    • New Startup Cost

      $23,325 – $136,900

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $25,000

      for new territories

    • Transfer Fee

      $2,500

    • Royalty Fee

    • Marketing Fee

      Up to 3%

      of Sales Commissions

  • Unit Performance

    • Total Units *

      341

    • New Units Opened *

      67

    • Units Transferred *

      2

    • Avg. Unit revenue *

      $93,737

    * Based on 2024 data reported in the 2025 FDD

Brightway Insurance – Additional  Information

  1. Training & Support

    Brightway trains incoming owners through Brightway University Online, covering 80 classroom hours and 39 on-the-job hours per FDD disclosures. Ongoing support includes one-on-one coaching from Regional Sales Leaders, the Fusion CRM and policy management platform, centrally managed commission accounting, and marketing support covering a personalized agency website, cross-sell campaigns, and SEO. The Engagement Center handles client servicing and renewals on franchisees' behalf. Buyers of an existing Brightway agency should confirm what Brightway University onboarding and Fusion access transfer to incoming owners at resale.

  2. Ideal Owner

    Brightway suits sales-oriented professionals who want to build a growing book of business under an established brand. A background in property and casualty insurance is an advantage; the franchisor also targets real estate and mortgage professionals with strong local referral networks. Insurance experience is not required to own, but the Designated Agency Principal must be licensed and fully committed to daily operations, whether that is the owner or a qualified hire. The model fits community-oriented operators comfortable managing producers and building a recurring-revenue client base.

  3. Recognition & Awards

    Brightway has been recognized by Entrepreneur Magazine across multiple annual lists, including as the only insurance franchise on the 2024 Fastest-Growing Franchises list and as a 2026 Top Franchise Under $50,000. The brand appears on Entrepreneur's Franchise 500 Top Low-Cost list for 2025 and has been named to the Franchise Times Top 400 for nine consecutive years. Additional recognition includes the Insurance Business America Hot 100 and the Top Agency Partnerships badge for 2024. The brand's 4.9-star average Google rating across its agency network reflects consistent client satisfaction at the local level.

  4. Industry / Market

    The US property and casualty insurance market exceeded $1 trillion in direct annual premiums in 2024, growing 8% year over year according to S&P Global. Independent agencies placed 61.5% of all P&C insurance in the US in 2024, per the Big "I" 2025 Market Share Report, reflecting the ongoing strength of the independent channel over captive and direct models. Demand is driven by homeownership, vehicle ownership, and small business formation, and recurring renewals provide a stable revenue base. For resale buyers, the quality and retention rate of an existing book is the primary value driver.

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