FRANCHISE RESALES

Buy a Brightway Insurance Franchise

Brightway Insurance is a pioneering insurance franchise established in 2008, known for creating the first-ever “you sell, we service” and later the first performance-based insurance franchise model. With over 350 agencies nationwide and more than $1.5 billion in annualized written premiums, Brightway offers personalized property and casualty insurance solutions through a scalable franchise system. The brand emphasizes empowering franchisees to grow their agencies with proprietary technology, comprehensive support, and a unique model that rewards performance. Brightway’s franchise fee starts at $25,000, with financing options and an apprentice program that can waive fees for qualifying candidates. The initial investment ranges from approximately $57,000 to $160,000, covering office setup, technology, and operating expenses.

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Why buy a Brightway Insurance Franchise?

A Brightway Insurance franchise offers a proven, performance-driven business model in a thriving industry with substantial earning potential (average annual revenue around $302,000). Franchisees gain access to proprietary technology, strong brand support, and a scalable platform that rewards growth. The franchise’s flexible financing and apprenticeship program lower entry barriers, making it an attractive opportunity for motivated entrepreneurs seeking a stable, recession-resistant business in financial services.

Brightway Insurance Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2003

    • Franchising Since

      2008

    • New Startup Cost

      $23,325 – $136,900

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $25,000

      for new territories

    • Transfer Fee

      $2,500

    • Royalty Fee

    • Marketing Fee

      Up to 3%

      of Sales Commissions

  • Unit Performance

    • Total Units *

      341

    • New Units Opened *

      67

    • Units Transferred *

      2

    • Avg. Unit revenue *

      $93,737

    * Based on 2024 data reported in the 2025 FDD

Brightway Insurance – Additional  Information

  1. Franchisee Support

    Brightway provides extensive franchisee support, including initial classroom and on-the-job training (80 and 39 hours respectively), ongoing operational assistance, marketing support (social media, SEO, website development), proprietary software, and a dedicated producer recruitment program. Franchisees benefit from quarterly performance-based incentives unlocking additional resources and support. The franchisor also offers in-house and third-party financing options to ease startup costs.

  2. Accolades & Awards

    Brightway has been recognized as one of the top affordable franchises with high profitability, ranking third on Yahoo! Finance’s list. Its innovative franchise model and rapid expansion have earned it a strong reputation in the insurance and franchise industries.

  3. Industry / Market

    The insurance franchise sector is robust and growing, driven by increasing demand for personalized insurance services and digital innovation. Brightway operates in the lucrative property and casualty insurance market, which continues to expand as consumers seek tailored coverage and reliable service.

  4. Ideal Owner

    The ideal Brightway franchisee is an entrepreneurial individual with strong sales and leadership skills, motivated to grow a customer-focused insurance agency. Prior insurance experience is helpful but not mandatory due to Brightway’s comprehensive training and support. Financially, candidates should have a minimum net worth of $150,000 and liquid capital of at least $50,000.

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