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Buy a Bubbakoo’s Burritos Franchise

Bubbakoo’s Burritos is a fast-casual Mexican-fusion brand founded in 2008 on the New Jersey Shore. The menu is built around made-to-order burritos, tacos, quesadillas, and signature items including the Chiwowa (a fried rice ball base) and the Burritodilla (a burrito-quesadilla hybrid), with protein and sauce combinations spanning traditional Mexican to Asian-influenced flavors.

The brand began franchising in 2015 and has grown to 140+ locations across roughly 17 states. In 2024, Bubbakoo’s was acquired by Thompson Street Capital Partners, a private equity firm, which brought a new leadership team including a new CEO. The business operates as a brick-and-mortar restaurant with a strong digital channel; roughly half of all orders come through the brand’s mobile app or third-party delivery platforms.

The brand’s fusion positioning distinguishes it in the fast-casual segment, drawing consumers who want customization and variety beyond standard formats. A 4.8-star mobile app and an active loyalty program support repeat traffic, and Bubbakoo’s has built a community-focused following in each market it has entered.

Latest Resales

  • There are currently no Bubbakoo’s Burritos resales available

Why buy a Bubbakoo’s Burritos Franchise?

Choosing to buy a Bubbakoo’s Burritos franchise means entering a fast-casual category with sustained consumer demand for customizable, fresh food. The brand’s Mexican-fusion positioning and digital-first ordering infrastructure set it apart from standard taco concepts. The 2024 acquisition by Thompson Street Capital Partners brought institutional backing to a growing franchise system with a track record of industry recognition.

Franchisees benefit from national and local marketing campaign support delivered by the brand’s in-house team, along with a 4.8-star branded mobile app that drives loyalty and repeat traffic. A veteran discount program and semi-absentee ownership structure broaden the candidate pool. With 50+ units in development and ongoing geographic expansion, existing well-positioned territories carry value within a system still adding scale.

Bubbakoo’s Burritos Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2008

    • Franchising Since

      2015

    • New Startup Cost

      $356,000 – $757,000

    • Avg. Resale Price

      Contact us for details
  • Franchise Fees

    • Initial franchise Fee

      $35,000

      for new territories

    • Transfer Fee

      $10,000

      $10,000 per undeveloped franchise under ADA

    • Royalty Fee

      6%

      of Gross Revenue

    • Marketing Fee

      2%

      of Gross Sales

  • Unit Performance

    • Total Units *

      130

    • New Units Opened *

      23

    • Units Transferred *

      6

    • Avg. Unit revenue *

      $903,027

    * Based on 2024 data reported in the 2025 FDD

Bubbakoo’s Burritos – Additional  Information

  1. Training & Support

    Bubbakoo's training program totals approximately 250 hours, including 30 hours of classroom instruction and 220 hours of on-the-job training at a corporate location with certified training managers. Ongoing support includes field coaching, an operations manual, and access to a dedicated intranet platform. The brand's in-house marketing team supports franchisees with national and local campaigns, co-op advertising, SEO, and social media resources. Resale buyers should confirm what transfer training and intranet platform access are available to incoming owners when a unit changes hands.

  2. Ideal Owner

    The strongest fit for a Bubbakoo's Burritos franchise is an operations-oriented owner comfortable leading a team of roughly 15 staff in a fast-paced restaurant setting. Prior restaurant or multi-unit food service experience is preferred; the brand targets high-energy operators with a genuine focus on guest service and community engagement. Day-to-day ownership centers on staff management, food quality, and local customer relationship-building. Semi-absentee ownership is available, which may suit multi-unit operators with experienced management in place.

  3. Recognition & Awards

    Bubbakoo's Burritos has earned consistent recognition across franchise industry and business publications. The brand ranked #260 on Entrepreneur's Franchise 500 in 2025 and was named #20 on Franchise Times' 2025 Fast & Serious list of fastest-growing franchises. Franchise Times also presented Bubbakoo's with its 2024 Zor Award as a top brand to buy. Additional recognition includes placement on QSR Magazine's Top 50 Contenders list, the Inc. 5000 list of fastest-growing private US companies, and Franchise Business Review's Top 200 Franchises for 2026.

  4. Industry / Market

    The US fast-casual restaurant market is on a sustained growth trajectory, with consumer demand for fresh, customizable meals continuing to expand the segment's share of total dining spend. Mexican and Mexican-fusion concepts have been among the stronger performers in this segment, drawing broad demographic appeal and younger consumers in particular. For buyers evaluating Bubbakoo's resale opportunities, trade-area population density, proximity to high-activity corridors, and local competitive density are the primary unit-level demand factors to review.

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